An Automated Online Marketing and Engagement Platform for Restaurants

What is Social Media?Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

The following are the most popular/engaging Social Media platforms:1. Facebook2. Twitter3. Instagram

Content Strategy - Thought Leadership

1. You get to see your target market, up close and personal2. You can respond to problems immediately3. Your competition is Tweeting and Facebooking like crazy4. People are receptive to your messages5. It will get you more sales6. You will find customers you did not know existed7. Customers you did not know existed will find (and buy from) you8. It’s free9. The social media marketing arena is a (fairly) level playing field

Importance of Social Media

Facebook and TwitterFraction using Social Media

Social Media Creatives - 4 posts per week on Facebook and TwitterCase Study I – Karachi Sweets

About Karachi Sweets - An Iconic eatery known for its chilled Pani Puri and Indian sweets (Mithai)

Website - http://www.karachisweetsindia.com/

Social Media Creatives - 4 posts per week on Facebook and TwitterSocial Media Engagement – Facebook & Twitter

Live Twitter Lead Samples for previous clients Facebook InsightsThe type of Content used for the engagement are as follows:

1. Brand Specific Content: Creatives around the brand, it's colors, logo, cuisines, locations, website etc. 

2. Graphical Representation:  Graphically representing the brand in order to create brand identity in a particular manner. (Classy / Funny / Witty. etc) 

3. Events / Offers and other Specific Content: Posters and Promotional Material around offers such as discounts and happy hours and promotions for any other events that the company’s host, such as Karaoke Night / Ladies'Night

4. User Generated Content (UGC): Using images that the customers have posted on Instagram / Facebook / Zomato etc and use them to create content for Social Media Pages.

Twitter Engagement

Twitter Insights

Instagram EngagementWe can interact with the customers and target them through various Instagram leads but

it is very important for the restaurant to keep the page active

Importance of Virtual Number

Virtual Number is important since it helps to create database as well as the recordings can be heard to track how the staff is responding to the customers.

Virtual Number should be promoted on all Social Media platforms in order to increase the database regularly.

SMS can be sent to the collected database making the customers aware about the new changes or offers in the restaurant.

• About Take 5 - Take 5, a unit of "Crystal Network", a synonym to food and Music. The perfectly designed ambience, with pictures of musicians adorning the walls, serve a wide range of Euro-continental delicacies. Keeping with the name the music is dominantly jazz, blues and retro rock. The restaurant and the lounge with a bar, is all about good food and great music.

• Website - http://www.take5.co.in/

Case Study II – Take 5

Social Media Engagement – Facebook & Twitter

Facebook Insights

Twitter Engagement

Twitter Insights

Instagram Engagement

Even the missed calls can be seen on the dashboard. Those numbers are then sent to the client notifying them about the same.

Virtual Number

• To conclude, we can say that it’s important to keep engaging with the customers on social media platforms and keep analyzing it so that necessary measures can be taken to increase the reach.

• Also, it’s important to have a proper virtual number and update it on all social media platforms to increase the database regularly.

Conclusion

Thank You!