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Social Media Marketing Certificate Visit our website today at http://bit.ly/1ofDb7W, or call (651) 962-4600 for more information. The recent explosion and dynamic evolution of social media channels has made social media a critical aspect of all communications and marketing programs, in every industry. Your marketing communications must now include digital media, and social media mechanisms are a cost-effective and responsive means to achieve real, lasting market presence. Join us to earn your Social Media Marketing Certificate. There are three programs comprising the Social Media Marketing Certificate. Internet Marketing Essentials Internet marketing is rapidly growing and in a constant state of flux, having an ever-increasing impact on marketing campaign success. Professionals who keep up-to-date with current internet strategies create opportunities for their companies to gain market share. This program is designed to help you: • Discover the fundamentals of electronic marketing • Develop working approaches for creating and managing email campaigns • Start, administer, and evaluate the effectiveness of paid search campaigns • Use social media to build relationships with customers and grow qualified traffic Maximize your presence on the internet with a variety of media. Through hands-on training using powerful yet practical tools, you will learn to drive traffic to your website, increase conversion rates, and boost your email campaigns. Parts of these programs may be delivered by instructor Lyle Wetsch synchronously through a hi-definition video and audio connection. Introduction to Social Media Marketing Take the opportunity to enhance your e-marketing program by exploring the most popular social media channels. Applying social media in your marketing and communications mix begins with having a clear strategy and policy. With this program, you’ll gain tools to strengthen your strategic approach to social media marketing and successfully manage and build your brand through a variety of channels. The program consists of six modules: • Strategy Development and Execution • Social Channel Strategy • Mobile Channel Strategy • Visual Channel Strategy • Video Channel Strategy • Integration and Team Management Advanced Social Media Marketing This program assists organizations that already understand the importance of social media to clarify the balance of social media tools they need to support their organizational strategies and objectives. It focuses on establishing and maintaining a deeper relationship with customers through social media, success measures including monitoring and evaluation, and the management of multiple social media channels in a team environment. The program consists of six modules: • Metrics & Measurement Strategy • Metrics and Measurement Tools • Social Communication and Engagement • Social Media Analytics • Social Listening Tools • Acting on the Analysis Accredited by the Association to Advance Collegiate Schools of Business. The Opus College of Business is the only private business school in Minnesota accredited by the AACSB.

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Social Media Marketing Certificate

Visit our website today at http://bit.ly/1ofDb7W, or call (651) 962-4600 for more information.

The recent explosion and dynamic evolution of social media channels has made social media a critical aspect of all communications and marketing programs, in every industry. Your marketing communications must now include digital media, and social media mechanisms are a cost-effective and responsive means to achieve real, lasting market presence. Join us to earn your Social Media Marketing Certificate.

There are three programs comprising the Social Media Marketing Certificate.

Internet Marketing EssentialsInternet marketing is rapidly growing and in a constant state of flux, having an ever-increasing impact on marketing campaign success. Professionals who keep up-to-date with current internet strategies create opportunities for their companies to gain market share.

This program is designed to help you:

• Discover the fundamentals of electronic marketing• Develop working approaches for creating and managing

email campaigns• Start, administer, and evaluate the effectiveness of paid

search campaigns• Use social media to build relationships with customers and

grow qualified traffic

Maximize your presence on the internet with a variety of media. Through hands-on training using powerful yet practical tools, you will learn to drive traffic to your website, increase conversion rates, and boost your email campaigns.

Parts of these programs may be delivered by instructor Lyle Wetsch synchronously through a hi-definition video and audio connection.

Introduction to Social Media MarketingTake the opportunity to enhance your e-marketing program by exploring the most popular social media channels. Applying social media in your marketing and communications mix begins with having a clear strategy and policy. With this program, you’ll gain tools to strengthen your strategic approach to social media marketing and successfully manage and build your brand through a variety of channels.

The program consists of six modules:

• Strategy Development and Execution• Social Channel Strategy• Mobile Channel Strategy• Visual Channel Strategy• Video Channel Strategy• Integration and Team Management

Advanced Social Media MarketingThis program assists organizations that already understand the importance of social media to clarify the balance of social media tools they need to support their organizational strategies and objectives. It focuses on establishing and maintaining a deeper relationship with customers through social media, success measures including monitoring and evaluation, and the management of multiple social media channels in a team environment.

The program consists of six modules:

• Metrics & Measurement Strategy• Metrics and Measurement Tools• Social Communication and Engagement• Social Media Analytics• Social Listening Tools• Acting on the Analysis

Accredited by the Association to Advance Collegiate Schools of Business. The Opus College of Business is the only private business school in Minnesota accredited by the AACSB.

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