social media marketing: are you doing it the right way?

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Social Media Marketing: Are You DoingIt the Right Way?BY: NETWORK AND FINANCE | DATE: 2015/03/20 | CATEGORIES: SOCIAL MEDIA

Social Media Marketing is very effective if performed the right way. You shouldplan and organise your tasks and create a blueprint. Social Networks are fullof uncertainty – Somedays you succeed and somedays you fail. But if you stayfocused and execute your plans consistently with little bit of patience, youwill have a constant return on investment in the near future.

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While all of us are busy being Social and building relationship across differentSocial Media avenues like Facebook, Twitter, LinkedIn and so on, it’s time weshould question ourselves whether we are putting all our efforts the rightway. It’s really enjoyable to be Social on the web. Tweeting and posting onFacebook all day long and then having a few mentions and likes makes usfeel really happy. But is that all we are looking for? Is that capable ofgenerating a handsome ROI? Do we plan and organize our Social Media effortsto meet our goals and objectives or are we just doing the Social thing just

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to meet our goals and objectives or are we just doing the Social thing justbecause everyone else is doing the same? Conversation or Engagement is thekey element of Social Media. But just being talkative will not help much whenit comes to marketing. Following are the few key question you should askyourself to make sure you are performing Social Media Marketing and nothingelse.

Are you relevant? Are your tweets worth following? Is your Facebook pageworth a like?In Social Media, sharing is everything, provided you are sharing the rightthing. Make your posts relevant to your business. Then the type of audienceyour content attracts, will definitely be your target audience. Let people knowthat you are specialist in your own field by sharing relevant and valuablethings. Maintain relevancy across all networks to prove your worth.

Are your Social Media efforts targeted? Are the people you are talking towould help you meet your business objective?Conversation is the key to success in Social Media. But make sure you aretalking to the right people. Find targeted people to have a conversation with.Only they can be converted to prospects and can help you achieve yourbusiness goals.

Are you having an engagement? How often the people who like your Facebookpage share something on your Facebook page or comment on your facebookposts?Its not important to be followed by thousands of tweeps on Twitter or havingthousands of €Likes’ on your Facebook page. To make them engaged withyour content and making them visit your posts/blog over and over again is themain thing you should try to achieve. Returning Visitors or Loyal Visitorsshould be the goal!

How much influence do you have on your audience? Are you able to attractyour audience and draw them closer to your sales funnel?Try to socialise in such a way that your audience value you. Try to nourishthem with different content first and gradually draw their focus on the thingsyou are marketing.

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Are your posts content rich? Are you able to educate and inspire your targetaudience to connect to you?In Social Media, your content does it all. From educating your audience aboutyour offerings and finally inspiring them to become your fan/customer issomething to be done with content only, nothing else.

By David Gallagher

January 2015December 2014November 2014October 2014September 2014August 2014

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