social media marketing 101
TRANSCRIPT
SOCIAL MEDIA MARKETING
101 Most Effective Strategies
Today
RodgersConnect~http://socialmediamarketingsuccess.azurewebsites.net
What is SMM?Why you need it!SMM’s ProsFacts…Strategies
SOCIAL
MEDIA
MARKETING
It’s simply a way of getting web traffic through social media sites.
My deduction: more traffic, more leads, more conversions.
WHY YOU NEED SMM!
Businesses and marketers alike embrace social media as a significant part of their marketing campaign. Every successful marketer today knows that it’s all about engaging with their customers and targeted prospects rather than just feeding them with discounts and other promotional content. They in turn gain better customer insights, build a robust durable relationship and maintain customer loyalty. The marketers with a competitive advantage have a planned strategic marketing approach up their sleeve. The key is utilising the customer information before one in social platforms. Tapping into this vast resource gives one a competitive advantage by been able to know what the customer’s preferences are. Engaging with customer allows for more brand awareness and distinction. The marketer ends up creating a flexible business model adaptable to real-time customer change.
PROS OF SOCIAL MEDIA
MARKETING
No need of incurring advertising costs or setting promotional budgets.
Improved search engine rankings.Better customer insights.More website traffic.Better conversion rates.Improved customer service.Gaining customer loyalty.Increased brand visibility.
Fact #1:: Approx. 2.1 billion people in the world have social media accounts of which 1.7billion are active today.
Now lets add a couple more people…
Fact #2: The approx. percentage of the world’s internet users is 45% of which there are more than 3 billion active Internet users today.
Fact #3: There are 3.65 billion mobile users who use smartphones and tablets, and have internet access.
LETS NARROW DOWN TO WHAT MATTERS!
Pinterest• Pinterest has approx. 70 million users.
• Female users account for 80% of Pinterest users.
• 88% of pinterest users end up purchasing a product they have pinned.
FACEBOOK• Did you know that Facebook has approx. 1.4
billion users?• Do you know how many likes are generated daily
on Facebook?4.5 billion likes.• Mobile advertising makes up for 75% of
Facebook’s income!• Did you know that of all worldwide internet
users, 47% of them are on Facebook?• Facebook owns WhatsUp of which has more
than 600 million users.
TWITTER• Did you know that Twitter has approx. 284
million active users?
• Do you know how many tweets are generated daily on Twitter? 500 million tweets.
• Mobile users on twitter account for 88% of its users.
• In 2014, the network made $647 million, a 44% growth rate from 2013.
• It has 347 million members.
• There are approx. 39 million students on this network
GOOGLE+
• Did you know Google+ has 363 million users?
• Ever wondered how many times the +1 button is hit? Well, 5 billion times on a daily basis.
• Guess who owns Instagram? Facebook
• Did you know that it has 300 million users.
• Guess which age group dominates the network on a worldwide scale?18-29 Age group account for 53% of internet users.
MOST EFFECTIVE STRATEGIES TODAY
• Don't focus on gaining followers, build a growing community – a community is better because it pays needed attention to what you provide or share.
• Boost influencers pride-influencers normally have a large audience at their back and also they are more knowledgeable on their chosen niche.
• Become active across all social media channels – make campaigns that spread across all your networks with trending unique content.
• Make sure you provide unique trending content
• Use effective social media platforms like Facebook, google+, twitter and LinkedIn as seen earlier on statistics.
• Make use of Facebook ads – they are fairly cheap and best of all, the audience is extremely targeted showcasing good results or conversions.
• Make sure your niche purpose is to solve a problem normally this gets more conversions.
Thank You
RodgersConnectpublished by http://socialmediamarketingsuccess.azurewebsites.net
@RodgersTriple