social media marketing 101

18
Social Media Marketing Step by step to your success!

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Powerpoint deck used as talking points for Social Media 101 seminar.

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Page 1: Social Media  Marketing 101

Social Media Marketing

Step by step to your success!

Page 2: Social Media  Marketing 101

Agenda•Why Social Media/overview?•Social Media Necessities•Facebook•Twitter•LinkedIn•Blogs•YouTube•Photosharing sites•Putting it all together

Page 3: Social Media  Marketing 101

WelcomeWhy are we here?

Page 4: Social Media  Marketing 101

Why Social Media?

•Fish where the fish are.•Be a part of the community of experts.•Inexpensive compared to traditional forms of media.•Fundamental shift in how we communicate.•Watch the reaction of your brand in real time: Groupon.

Page 5: Social Media  Marketing 101

Why Social Media?

People make recommendations based on their social Network “friends.”

When someone becomes a fan of your business, they are giving you permission to market to them- in fact, they WANT information from you!

Page 6: Social Media  Marketing 101

Social Media NecessitiesBuild Trust.

Earned by creating a “Highly satisfied” customer experience.

Starts with a foundation of authenticity and open communication.

Add value from the customers perspective.

It’s all about the content.

Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business.

Content should be targeted to your audience

Use key words in content.

ALWAYS respond in an open, honest manner – be transparent.

How you respond to negative comments says a lot about you.

Page 7: Social Media  Marketing 101
Page 8: Social Media  Marketing 101

Social Media Etiquette

Think before you speak.

Don’t sell incessantly. Add value. Give as much as you get.

Speak like a real person, not a marketing piece.

Listen. Social Media is a two way street.

Share other people’s work – and attribute it a such.

If someone comments on your page, acknowledge their comment.

Be genuine. Reflect the personality of your company (or self)

Page 9: Social Media  Marketing 101

Social Media Overview

• Blogger/Word Press• Blogs of any kind

• MySpace• Music Industry

• Flickr/Photobucket• Photo Sharing

• YouTube• What do you want to see?

• Foursquare• Location based applications

• Yelp• Restaurant reviews

Page 10: Social Media  Marketing 101

LinkedIn

70 Million Members and Growing

560,000 Professionals visit their homepage every day.

80% of companies use it for recruiting

Over 70% of members are college grad and above.

Page 11: Social Media  Marketing 101

Businesses on LinkedIn

Page 12: Social Media  Marketing 101

Twitter

150 Million Accounts

67% of brand followers will buy that brand

45% login via mobile device

140 characters – or is it?

Page 13: Social Media  Marketing 101

Twitter• 140 character “micro-blog”

Page 14: Social Media  Marketing 101

Twitter: Grow your following

Twellow.com

Search.twitter.com

Follow your potential customers

To follow back, or not to follow back?

Page 15: Social Media  Marketing 101

Facebook

• Over 500 million active users

• Average User has 130 “friends”

• Over 900 million objects that people interact with

• Pages, groups, events

• More than 30 billion pieces of content are shared each month

• Web links, news stories, blog posts, photos…

• More than 200 million active users access FB through their smart phone.

Page 16: Social Media  Marketing 101

Tools and Resources

Hootsuite

Tweet Deck

Radian6

Mashable.com

Socialmediatoday.com

Inside facebook

Social Media Examiner

Seth Godin

Brian Solis

Groundswell

Page 17: Social Media  Marketing 101

PIAT/Next StepsGet your pages set up – completely.

Facebook? Twitter? Blog? YouTube?

Create a content strategy.

Who, When, What?

Promote your pages

Web: Like Buttons, Facebook box, facebook ads?

In store: signs – contest?

External: Ads, business cards

Stay on track! Don’t start then stop.

Remember that Social Media is one piece of your marketing puzzle.

Page 18: Social Media  Marketing 101

Thanks for coming!

Questions?