social media let's party
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Overwhelmed by Social Media? Don't know where to start? Here's one way to figure out what it's all about. Hope it helps!TRANSCRIPT
Social Media: Let’s PartySocial Media: Let’s PartyHelen MurdochHelen Murdoch
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
Business Networking
• Make your mark in a new role
• Seek out experts and get advice
• Learn new ideas, industry tips, insider trends
• Maintain existing contacts• Meet new folk with similar
goals
• Recruit a supplier or associate
• Meet prospective new clients
• Tell people about your business
• Enjoy the thrill of winning new business
• Have fun!
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
Business NetworkingTraditional Networking Online Networking
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
SOCIAL
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
- The Birthday Party
Family and Friends
Always a familiar face
Maybe some long lost friends
..and everyone can bring a guest
Catch up on old times
Share what’s new in your world
Give your opinions
Announce your latest news
Keep in touch Bring a gift
Keep track
Conversations go back and forth, round and round
Keep up
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
- The Disco or Night Club
Lots of people …some you know, …some you don’t
But you all know someone who knows someone
Lots of talk
Conversation is LOUD
Topics change quickly
It can be hard to get a word in
Is anyone listening to you?
It’s funIt’s exhilarating
It’s fast-moving
Meet new people
Connect with friendsGet the latest dance moves
Discover the latest bands
Find out What’s Hot and What’s Not
Get in with the ‘in-crowd’
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
- The Dinner Party
It’s formal, but friendly
You had an invitation
It’s ‘proper’ …and manners count
You don’t know everyone …but you’ve all got something in common
Conversation starts slowly
Asking and answering questions
You may find an expert or two
Bounce ideas around
Connect with like-minded people
Sounding each other out
Catching up
Widen your circle
Different groups engage in different conversations
Share your expertise
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
- Drinks in the Pub
Local – wherever you are
Friends, mates, acquaintances
What are you up to now?
Where are we meeting?
Have you been to….?
Shall we try….?
What’s ….. like?
What’s going on? Did you know…..
Hey, look who’s over there!I’ve been here 1, 2, 3, 4 times ….lots of times It’s my birthday,
join me for free drinks at….
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
(or ) - A Night-in with Friends
Unlimited TV channels
All your favourites ….and so much more
Choose your topic and watch a video
Create your own channel
Share your videos (or your photos)
Thumbs up or Thumbs down You decide
Get reviews
Tips and Training
Options and Opinions
How-tos and DemosSpoofs and Spectaculars
Sharing
Informing
Enlightening
Entertaining
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
– Open HouseShow off …your trophies, awards, achievements
Put on …your best show
Mostly family and friends…but everyone’s invited
Tell me what YOU think“This is me” - spread the word
Take us as you find us ….but I did clean up first!
Made for sharing
Just call in, I’d love to see you
Inspires conversation
Informative, entertaining, funA peep behind the scenes
Share …your news, events, ideas
Encourages action
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
Social Media Marketing: Are you ready to party?
• How to decide what’s best for you
• …and most likely to get results for you
• How social media integrates it into your overall marketing
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
Before the party
• Choose the right one(s)
• Who’s going to be there?
• Be clear about why you’d choose to go
• Check the dress code
• Find out where is it – and get directions
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
At the party • Listen first and mingle• Make a good impression : Act naturally• It’s not all about you!• Check out the food, the drink, the music,
the conversation….• Play nice and share • Don’t drink too much!
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
After the party
• Say ‘thank-you’
• Offer to help with the clear-up
• Call if you said you’d call
• Invite them back to your party
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
Social Media Marketing: Let’s Party
• It’s all about people• The party goes on…with or without you• It’s continually changing, evolving• Everyone chooses to be at the party• It’s all ‘in public’• It doesn’t happen on its own • It doesn’t happen overnight
Come to the Party!
Social Media Marketing: Let’s Party www.HelenMurdochMarketing.com
Let’s party…
• What are you doing on social media?• Tell me your biggest challenge
• Let’s connect…..
– www.HelenMurdochMarketing.com – +44 1656 773645