Social Media in

Higher Education

A Case Study Presented by:

Texas State University

Team Awesome

Team

Awesome:

Jasmine

Burgess

Nelly Chavez

Jenni Kraft

Jade

Martinez

Prese

nta

tion

Obje

ctives

Part I: Presentation “Social

Media at Middle College”

Part II: Identification of Case

Information

Major Issues

Key Decision Makers

Information We Assume

Applicable Theories

Part III: Recommendations

Social Media at Middle CollegePromoting Yourself and Your

Organizations Responsibly

CM

Part 1

Soci

al M

edia

at

MC

Outl

ine

Ways to Incorporate Social Media at MC

MC Best Practices of

Social MediaChallenges of Social MediaOvercoming Challenges of Social

MediaMC Social Media GuidelinesConsequences of

Social Media Misuse

CM

Ways to

Inco

rpora

te

Socia

l Media

at M

C Facebook and Twitter:

(communication, photos,

marketing)

Blogs/Vlogs

Collaborative Projects

Content Communities:

YouTube (informational

videos)

Virtual Social/Game Worlds:

Second Life

Co-Curricular Activities:

Events

In the Classroom: Keeping

track of social trends CM

MC

Best

Pr

act

ices

of

Soci

al M

edia Using Good Judgment

PrivacyIntegrityKeeping It Clean

CM

Pract

ice:

Usi

ng G

ood

Judgm

ent

Know who you are “adding”Ask yourself : Do I know this person?

Do I feel comfortable

with accepting or requesting the link or

person? Do I feel comfortable

with this person seeing

my profile and information?

CM

Pract

ice:

Pri

vacy

Privacy settings are important

to moderate who and how

much certain people see on

your social media.Become familiar with privacy

settings and how to use them

Private profiles do not

guarantee your information

won’t get out!Use private and unpredictable passwords that

you change regularly

CM

Pract

ice:

Inte

gri

ty

Keep your integrity online

Your information may be

available to family, classmates, professors,

employers and others.

Think before you post!

Be who you are. Represent who YOU are

in your online presence

CM

Pract

ice:

Keepin

g It

Cle

an!

Future Employment &

Professional Networking

Recruiters for jobs check

social media sites to see

your online presence Clean your account of

any comments, pictures,

links and status updates;

you would not like future

employers to see.

CM

Challe

nges o

f

Socia

l Media

CM

Abuse

ControlDiversity

Privacy

Ove

rcom

ing C

halle

nges

of S

ocia

l Media

Be educated!

Know the ins and outs of social

media

Think before you post!

Take time to process what you

are posting and if it will have the

type of effect you are looking for.

Manage and/or report

incivility/abuse

Correct any negatively

understood messages

Report abuse

Talk to them or report to site

CM

MC

Soci

al M

edia

G

uid

elin

es

“Social media is a great

way to stay connected,

but you can get disconnected if it is used

improperly” ~MC President Trumpery

MC encourages the

proper use of social

media in positive ways in

order to get the word out

about events, resources,

information and yourself!

CM

MC

Soci

al M

edia

G

uid

elin

es

Conti

nued

3 Simple Rules of Social Media

1. Seek Permission2. Be Responsible3. Be Professional

With these simple steps we

maintain a professional

image while respecting others.

CM

MC

Soci

al M

edia

G

uid

elin

es

Conti

nued

3 Simple Rules of Social Media

1.Seek Permission: In order to maintain the “safe

space” and encouragement of

open speech at MC, every

Bobcat agrees to seek

permission from any guest

speakers, faculty, staff or

fellow students, before

publishing in any platform.

(Including in the classroom, MC

events, information conversations,

etc.)

CM

MC

Soci

al M

edia

G

uid

elin

es

Conti

nued

3 Simple Rules of Social Media

2. Be Responsible: MC students will be respectful

and post only accurate and

appropriate information.

MC students must also

recognize acceptable times to

be engaged in social media.

CM

MC

Soci

al M

edia

G

uid

elin

es

Conti

nued

3 Simple Rules of Social

Media

3. Be Professional: Each MC student will utilize

their social media in an

appropriate manner that

will represent them now

and in their professional

career.

CM

Con

seq

uen

ces o

f S

ocia

l Med

ia M

issus

  First Offense Second Offense Third OffenseUsing social media without permission.

Warning Week probation from using social media

Month probation from using social media

Being disrespectful (harassing others and posting inaccurate information)

Week probation from using social media

Training over social media use 

Month probation from using social media

Conduct meeting with Student Conduct board

Community service with the university media department

Semester probation from using social media

Conduct meeting with Dean of Students

Community service depending on Dean of Students decision

Unprofessional use of social media

Warning Training

over social media

Month probation from using social media

Conduct meeting with Student Conduct board

Community service with the university media department

Semester probation from using social media

Conduct meeting with Dean of Students

Community service depending on Dean of Students decisions

Conclu

sion

Thank You!

~From the Social Media Office

123 Awesome St

Neat Town, TX

SocialMedia@MC.edu

Twitter: #SocialMediaMC

Blog:

MiddleCollegeBlog.blogspot.com

Facebook: http://

facebook.com/middlecollege

CM

Identification of Case Information

Part II

Majo

r Is

sues

Electronic civility/responsibility

Many students post without

thinking of possible consequences We can not always control

what the students post.

Harassment and online

bullying are realities

Social Media is a Positive Educational Tool

OnlineUniversities.com says that social

media sites like twitter have been used to

keep students current on contemporary

issues. Some classes have created their

own social media applications (or apps) in

order to promote a business venture.

Majo

r Is

sues

conti

nued

Negative Impacts of Social

Media Ray Junco recently performed a study of

college students and their grades in

relation to Facebook interactions.

Facebook use had, perhaps, a .12%

effect on their actual grades.

President is unfamiliar

with social media benefits

Kotter (1996) writes in order for a

successful organizational change to

occur, high quality leaders who

establish direction, align people, and

motivate and inspire others, need to be

present. It is imperative that the president be

knowledgeable of technology and

social media in order to be the

visionary of the change.

Key

Deci

sion

Make

rs

President Trumpery A key decision maker

because, as we mentioned he is the visionary of the university

as a whole. MC Social Media Committee Assistant Director of

Student Activities Director of Communication

Dean of Admissions

Applic

able

Theori

es

Astin’s Student Involvement

Theory Social Media can be used to

encourage student involvement!

Students more involved will be

more likely to persist towards

graduation. Tinto’s Model of Institutional

Departure Student attrition occurs when

students lack a connection with

the university. Social Media connects students

digitally and when use properly

can provide information for

student involvement and can

contribute to campus pride

initiatives.

Case Recommendation

Part III

Reco

mm

endati

on –

Short

Term

Execute Electronic Civility

and Responsibility (Presentation from Part I)

at Student Organization

Officer Training Present Benefits of Social

Media to the President

Conduct Assessment of

Student Use of Social

Media Conduct a Feasibility

Study for a Social Media

Office

Reco

mm

endati

on –

Long T

erm

Implement Electronic

Civility presentation for all

incoming students at

Orientation Develop a Professional

development workshop for

faculty/staff Acquire resources and

space for Social Media

Office Provide training to computer lab student staff

on social media policies

Thank You!From Texas State University-San Marcos

• Astin, A.W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25, 297-308

• Hopkins, L. (2011, October 3). Using social media to network in the professional community [Web log message]. Retrieved from http://http://www.leehopkins.net/2011/10/03/using-social-media-to-network-in-the-professional-community/.

• Junco, R. (2011). Too much face and not enough books: The relationship between multiple indices of Facebook use and academic performance. Computers in Human Behavior, 28(1), 187-198.

• Kotter, J. P. (1996). Leading change. Boston, MA: Harvard Business School Press

• Kaplan, A.M., Haenlein, M. (2009). Users of the world unite! The challenges and opportunities of social media. Journal of Business Horizons, 53 , 59-68.

•Online Universities . (2010, May 4). 100 inspiring ways to use social media in the classroom. [blog] Retrieved from http://www.onlineuniversities.com/blog/2010/05/100-inspiring-ways-to-use-social-media-in-the-classroom/

• Tinto,V. (1988) "Stages of Student Departure: Reflection on the Longitudinal Character of Student Leaving" Journal of Higher Education,59, 438-455.R

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