Social Media & Community: Pinterest

and Polyvore Lead with Style - By Alin Wagner-Lahmy

About Me

I use current technology to build meaningful, “old-

school”, relationships between people

Blog: SleeplessInSocialMedia.comPinterest.com/AlinwagnerlahmyTwitter: @alinwagnerlahmy

How to increase sales using Social Media

Pinterest

• Currently second most popular Network, following Facebook

• Themed Boards

• 85% population is female, age 35+

• Extremely easy to create and manage

• A lot of engagement with your clients

What it looks like...

Pinterest Best Practice

• Label all images with your store name and the Label name.

• Create fun boards, that show your personality and interest - so you can connect on a personal level with your customers

• Be Consistent - post updates to items, sets and collections on a regular basis

• Be Authentic, engage - Not enough to just create boards. Need to seek out users who like your store, like your labels - follow them and like their sets.

• Use “Style Analytics” to see the hottest brands• Use items with no models

How to create your own store account...

Polyvore

• “Discover, Shop and Express Your Style”

• Sell through creating Boards• Community of 20m users, 1

billion monthly set impressions• accounts for 20% of social retail

conversations• Average order purchased via

Polyvore is about $220.

Polyvore

• Items - ingredients

• Sets - recipes

• Collections - menu

Polyvore Best Practice

• Label all images with your store name and the Label name.

• Create sets and collections based on seasons well as life events and holidays

• Be Consistent - post updates to items, sets and collections on a regular basis

• Be Authentic, engage - Not enough to just create boards. Need to seek out users who like your store, like your labels - follow them and like their sets.

• Use “Style Analytics” to see the hottest brands• Use items with no models

What it looks like...

How to create your own store account...