social media in built environment research
DESCRIPTION
Presentation to CSD at UCLAN 25 Jan 2013TRANSCRIPT
m a r t i n b r o w nadvocacy | @fairsnape | consult ing
Constructing!
social media!in research
• built environment!
• centre for sustainable development!
• content
We all want better communications
in a world that is connected
and increasingly transparent
Changing Behaviour
constructco2.com
... and carbon aware
in a world that is becoming ever
more socially responsible
Who Cares Wins
!
David Jones writes that only the businesses that behave
responsibly will survive the 'Age of Damage' !
!
and cites social media as the driver for the biggest
transformation to business in a generation.!!
Why good business is better business!
t: @fairsnapemartin brown e: [email protected]
creativecommoners
A world that loves to share ...
that finds services online ...Architect Map!@SuButcher
that seeks innovation!
!
and differentiation
"Currently few better ways of l e a r n i n g , s h a r i n g a n d a d v a n c i n g c o n s t r u c t i o n sustainability, than through social media"
Martin Brown!
Why Construction should engage with social media!
Guardian Sustainable Business, Built Environment Hub
Grounded
Star Gazing
Innovative
Solid and Reliable
t: @fairsnapemartin brown e: [email protected]
Construction ! !
unlocking !
! ! the potential of social media
French politician Alexandre Ledru-Rollin
“There go my people I must find out !
where they are !
going so I can lead them.”
http://www.davidmeermanscott.com/
“If we don’t get this right Gen X and Gen Y
won’t want to work for us but they will want to work for someone else”
“you cant hide anything from us … we are to social media savvy”
Why use social media in construction?!!
What’s the ROI?
communicate
learn + share
intelligencevisibility
t: @fairsnapemartin brown e: [email protected]
visibility
to see and be seen!
build relationships!
be innovative!
punch above weight
t: @fairsnapemartin brown e: [email protected]
t: @fairsnapemartin brown e: [email protected]
communicate
staff + clients + people
conversations !
projects!
communities!
collaborative bids
t: @fairsnapemartin brown e: [email protected]
learn + share sustainability!
best practice!
research!
good news
CSD!
social media
http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/
“Blogging is quite simply,
one of the most important
things that an academic
should be doing right
now”
Blogging
www.centreforsustainabledevlopment.wordpress.com
LISTS!
!
#hashtags!
!
Tweetchats@CSDUCLan
CSD Page!
!
Profiles!
!
Discussion Groups
What to Share? How to Share? Who to Share?
m a r t i n b r o w nadvocacy | @fairsnape | consult ing
References:!!
!
centreforsustainabledevlopment.wordpress.com!
!
fairsnape.com!
!
http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/ !
!!
!
!