Social Media in 30 Minutes a Day WORKSHOP

Download Social Media in 30 Minutes a Day WORKSHOP

Post on 05-Sep-2014

3.634 views

Category:

Technology

8 download

DESCRIPTION

This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org

TRANSCRIPT

  • SOCIAL MEDIA FOR SOCIAL IMPACT Even when you have only 30 minutes a day! Amy Sample Ward, NTENGrassroots & Groundwork 2012
  • WHOS HERE TODAY?
  • AGENDA Social Media Overview & Discussion Part 1: Community Mapping Part 2: Content Mapping Part 3: Metrics & Evaluation Part 4: Your 30 Min/Day Social by Social Game Questions & Discussion
  • WHAT IS SOCIAL MEDIA?
  • WHATS SO SPECIAL ABOUT IT? Real-Time Public Shareable Multi-directional Personal
  • SOCIAL MEDIA IN PRACTICE Be Real Be Engaging Be Valuable
  • WHERE DOES SOCIAL MEDIA FIT?
  • OPPORTUNITIES WITH SOCIAL MEDIA
  • OPPORTUNITIES WITH SOCIAL MEDIA
  • OPPORTUNITIES WITH SOCIAL MEDIA
  • OPPORTUNITIES WITH SOCIAL MEDIA
  • DISCUSSION What do you want to do with social media? What scares you or your organization about social media? Which organizations do you admire on social media?
  • AGENDA Social Media Overview & Discussion Part 1: Community Mapping Part 2: Content Mapping Part 3: Metrics & Evaluation Part 4: Your 30 Min/Day Social by Social Game Questions & Discussion
  • COMMUNITYFlickr: efleming
  • NETWORKFlickr: thefangmonster
  • CROWDFlickr: SashaW
  • COMMUNITY ENGAGEMENTFlickr: cambodia4kidsorg
  • CROWDSOURCINGFlickr: James Cridland & billypalooza
  • VALUE ADDFlickr: Hamed Saber & jimmcclarty
  • ELEMENTS OF ENGAGEMENT
  • TIMEFlickr: joelanman
  • ACTIONFlickr: juniorvelo
  • PEOPLEFlickr: rileyroxx
  • COMMUNITY MAPPING
  • STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
  • STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
  • STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
  • COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
  • DISCUSSION What groups and segments did you come up with? How did you identify the goals? Did you notice any tools that aligned with only one or two groups?
  • AGENDA Social Media Overview & Discussion Part 1: Community Mapping Part 2: Content Mapping Part 3: Metrics & Evaluation Part 4: Your 30 Min/Day Social by Social Game Questions & Discussion
  • YOUR STORY Sharing your knowledge and experience with other volunteers Inspiring your friends & family to join you Showcasing your work/organization to the crowd Reporting your contributions to NYCares
  • YOUR TOOLS Phone Computer Software (open source options for most everything you may need) Social networks
  • CONTENT PLANNING
  • STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  • STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  • STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  • CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
  • DISCUSSION What were some of your content types? Which channels did you identify? How did you decide which channels you marked content for?
  • AGENDA Social Media Overview & Discussion Part 1: Community Mapping Part 2: Content Mapping Part 3: Metrics & Evaluation Part 4: Your 30 Min/Day Social by Social Game Questions & Discussion
  • WHATS WORKING?
  • GOALS + METRICS Start with your organization/department goals Identify the data that will help tell that story Test and modify, and again
  • GOALS + METRICS NTEN Example: Establish NTEN Reputation: NTEN is a trusted leader for information, resources, and education on all aspects of using technology across your organization to meet your mission. NTEN is an early adopter; transparent and open with our evaluations and experience.
  • GOALS + METRICS NTEN Example: % of Conversation # of outside articles & speaking engagements by NTEN staff RTs # of requests from Members for specific information positive mentions of NTEN guest content (NTEN blog) promotion leading referral sites (external) leading referral platforms (social media) referral site w/longest on site time
  • GOOGLE ANALYTICS
  • ALERTS
  • METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  • METRICS: REPORTING Internal reporting: Weekly metrics for various platforms Add metrics as you go Look at long term, not just short term changes Monthly reporting of trends and insights External reporting: Share when there is something worth sharing Reporting context, not just numbers Ask for input and feedback
  • DISCUSSION What are you tracking now? How do you think reporting could help in your organization? What are some of the goals you identified, metrics that measured them?
  • AGENDA Social Media Overview & Discussion Part 1: Community Mapping Part 2: Content Mapping Part 3: Metrics & Evaluation Part 4: Your 30 Min/Day Social by Social Game Questions & Discussion
  • WHATS MY 30 MIN LOOK LIKE?
  • LISTENING
  • LISTENING WITH RSS
  • LISTENING WITH RSS
  • LISTENING WITH ALERTS
  • LISTENING WITH TWITTER
  • LISTENING DASHBOARD
  • LISTENING DASHBOARD
  • JOINING
  • JOINING WITH COMMENTS
  • JOINING WITH COMMENTS
  • JOINING WITH SIGNPOSTS
  • CREATING
  • CREATING PROFILES
  • CREATING REAL PROFILES
  • CREATING ENGAGING PROFILES
  • CREATING VALUABLE PROFILES
  • CREATING CONTENT
  • AGENDA Social Media Overview & Discussion Part 1: Community Mapping Part 2: Content Mapping Part 3: Metrics & Evaluation Part 4: Your 30 Min/Day Social by Social Game Questions & Discussion
  • Tying it to your own practice Instructions: 1. Circle up in groups 2. 4-part grid 3. Lots of questions and conversation 4. Sharing with the whole room
  • AGENDA Social Media Overview & Discussion Part 1: Community Mapping Part 2: Content Mapping Part 3: Metrics & Evaluation Part 4: Your 30 Min/Day Social by Social Game Questions & Discussion
  • RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: http://wearemedia.org Social by Social: http://socialbysocial.com #SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/
  • RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-bas http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-sm http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-diffe http://amysampleward.org/2011/03/07/slacktivism-turning-a-like-into-lasting-change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-co http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/
  • THANKS! AmySampleWard.org NTEN.org SocialBySocial.com @AmyRSWard amy@nten.org amy@amysampleward.org