Social Media for the Voice ActorPresented by Martha Valenta

Contents...

● Before You Socialize● Let’s Get Social!● Suggested Tools● Resources● Q&A

Before You Socialize

Know Your Brand

Do you have a personal brand?● Know your strengths● Stay current● Be consistent

More information about building a personal brand in the Resources.

Your Web Site● Your contact information

○ Name○ Email Address○ Phone Number○ Your Social Media Links

■ Twitter■ Facebook (professional, not personal)■ YouTube

● Your areas of expertise● Demos● Headshot and/or Logo● A little something more about you● Blog

VO Website Example

VO Blog Example

VO Website Example

VO Blog Example

Let’s Get Social!

Join the Conversation!

● Facebook● Twitter● LinkedIn● YouTube● Pinterest● More, more, more!!!

What Do I Share?

● If You “Get It” - Share It○ Know something cool? Share it!○ Love your microphone? Say so!○ Got a great new recording that you can share? Post

it!● Be Positive● Nothing Too Personal● Nothing Gross● Don’t Drink and Post● Don’t Post While Sleepy● Have Fun!

Facebook FAQ

● Personal Page or Fan Page?● When Do I Share?● How to Interact

Facebook - What to Post

● News○ News about You○ News about Your Clients○ News about Voiceover

● Photos○ Headshots○ Cool Brand-Related Things

● Videos○ Your Videos○ Your Friends Videos*

*Could result in friend getting that gig...

● Fun, cool thoughts that fit your brand

Twitter - What Is It?

Twitter is like a cocktail party where everyone can see what you are saying.

Twitter is a word game where you have 140 characters to convey your message.

Tweeting is appropriate at any time of the day or night. But, the conversations are most interactive during the day.

Twitter - Basics

● Tweet. ○ You’ve got 140 characters. Every tweet is like a

little language game!

● RT: ReTweet. ○ Use RT when you want to ReTweet something that

someone else posted.

● Tag People.○ Use their handle (@ThePersonYouWantToTag)

in your tweet to tag someone.

Twitter - Expert

● MT: Modified ReTweet. ○ Use this when you want to ReTweet something

someone else posted, but maybe you added a little something beforehand, and now you’re out of characters. So, you modify the original Tweet, without losing it’s message.

● OH: Overheard. ○ You heard something funny, informative, worth

sharing. But, it isn’t your original thought. Use OH. If you know who said it, tag them using the @TheirHandle

Twitter - Auto-Tweet

From Facebook, LinkedIn, and Pinterest, you can set up preferences to automagically Tweet whatever you are posting on Facebook, LinkedIn, or Pinterest.● If you choose to do this:

○ Remember that Twitter is limited to 140 characters.

○ Remember to still check on your Twitter activity to respond to anyone who reaches out to you.

LinkedIn

LinkedIn is a great place to find and connect with potential clients and other professionals.

Ensure that your LinkedIn resume is Voice-Actor Oriented.

Be sure to check the feed, and add to the conversation!

YouTube

YouTube is a great place to post your work!

You can then use the YouTube link to repost your work to your website, Pinterest, Facebook, Twitter...

Cross-pollinate - Like a bee!

Pinterest

At Voices For All, we use Pinterest to share● Work by our amazing coaches & students● Great Tips & Tricks● Fun Voiceover-related items we find● and much more.

What will you share?● Your demos and work.● Your Blog Posts● Your other interests

More, More, More

There are hundreds of social mediums out there. If you find another one that you enjoy, by all means, jump in and swim in that pool!

Just be sure that you keep up with at least one of the core 3:● Facebook● LinkedIn● Twitter

Suggested Tools

Suggested Tools

My on-the-go preference for managing social media is my iPhone. Any smart phone should serve you well.

Download the individual apps, but don’t totally rely on them. It’s a good idea to check the websites, even if from your smart phone. Facebook is notorious for displaying different information on the app vs. the web site.

Resources

Resources

Personal Branding● http://www.inc.com/geoffrey-

james/create-your-personal-brand-8-steps.html

● http://www.wikihow.com/Build-Your-Personal-Brand

● http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/

Building a Website● Website Tonight (GoDaddy) http:

//www.godaddy.com/hosting/website-builder.aspx

● WordPress http://wordpress.org

VO Websites/Blogs● http://www.thatsallsheread.com

http://www.thatsallsheread.com/Gid-and-Toby-s-Blog.html

● http://courvo.comhttp://www.courvo.biz

Resources

Voices For All - www.voicesforall.com

https://www.facebook.com/VoicesForAllLLC

https://twitter.com/voicesforall

http://www.linkedin.com/in/voicesforall

http://www.youtube.com/user/VoicesForAll

http://pinterest.com/voicesforall

Q & A

Thank You