@CAMMIPHAM | @KWINMEDIA

SOCIALMEDIA

FORRETAILERS

@CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA

@CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA

@CAMMIPHAM | @KWINMEDIA@CAMMIPHAM | @KWINMEDIA

Profile

→ Add contact page to your website.→ Claim all of your social accounts → Fill out your profiles.

@CAMMIPHAM | @KWINMEDIA

{ }MARKETING IS NO LONGER ABOUTTHE STUFF THAT YOU MAKE BUTABOUT THE STORIES YOU TELL

@CAMMIPHAM | @KWINMEDIA

Seth Godin

Lifestyle

→ Don't sell a product, sell a lifestyle.

→ Your brand is the key to thelifestyle.

@CAMMIPHAM | @KWINMEDIA

HAVE A BRAND CONTENT GUIDELINE

BE CONSISTENT

@CAMMIPHAM | @KWINMEDIA

Ask

→ If you don't ask, the answer isalways NO.

Note: Never ask for reviews on Yelp

@CAMMIPHAM | @KWINMEDIA

MARKETINGWITHOUT DATA IS

LUCK@CAMMIPHAM | @KWINMEDIA

Analytics

→ Setup Google Analytics→ Add UTM Code to track links.→ A/B test

@CAMMIPHAM | @KWINMEDIA

MEDIASOCIAL

DON'T

FORGET

THE

SOCIAL

IN

@CAMMIPHAM | @KWINMEDIA

Engage

→ Be Human. People want to talk topeople not brands→ Your competitors unhappycustomers are your future happycustomers

@CAMMIPHAM | @KWINMEDIA

Facebook→ Increasingly a pay to play game→ Organic Reach vs. Paid Reach → Edgerank + the 3 factors that determinewhether your fans see your organic pageupdate: 1. Relationship between fan and update 2. How fans talk about your update (likes, comments, shares) 3. How many negative comments that update received?

Likes, comments and share are the name of thegame. [Engagement].

@CAMMIPHAM | @KWINMEDIA

Facebook→ So let’s talk about how to be AWESOME!

1. Promoted Post 2. Targeted Post3. Create kick ass content

→ Only promote posts that your fans already love!

→ Facebook rewards people who are awesome atcreating Facebook content

→ Stumped on what type of content to share? What are you most FAQ's Facebook Graph Search

@CAMMIPHAM | @KWINMEDIA

Facebook→ To be awesome on Facebook you must: give, give, give, give… then you have permission to ask for something in return.

@CAMMIPHAM | @KWINMEDIA

GIVE Fun photos Tips and tricks Great ideas RecognitionHow To'sComments, LikesAdvice

ASK Buy from us Visit us Click our link Read about us Like, Comment, ShareCall us Look at our ads Join our mailing list

Do these things

10 times

For each time you

do one of these

things

Facebook

→ Pin most engaging status→ Feature + Reward Top Fan of the Month→ Secret Social Deal - Exclusive to followers→ Website Custom Audiences +Remarketing

@CAMMIPHAM | @KWINMEDIA

@CAMMIPHAM | @KWINMEDIA

FACEBOOK ADS

+A/B TEST

=MARKET

RESEARCH

Twitter

→ Pin your promotion | leadgeneration card→Testimonial: Search for your brandand favorite positive reviews.

@CAMMIPHAM | @KWINMEDIA

Twitter

→ Use Twitter Ad tool to scheduletweets→ Image: 2:1 aspect ratio (1024 x 512 pixels)→ Twitter Cards

@CAMMIPHAM | @KWINMEDIA

@CAMMIPHAM | @KWINMEDIA

HAVE FUN !!!

Twitter

→ Twitter Chat- launch a new productor event

@CAMMIPHAM | @KWINMEDIA

INSTAGRAMHOW TO TAKE THE PERFECT PHOTO

USER-GENERATED

CONTENTNATURE LIGHT

SIMPLEBACKGROUND

Instagram

→ Swap bio link and tell followers toclick on bio link to buy product/claimpromotion.→ Reshare use-generated contentand tag the customers.

@CAMMIPHAM | @KWINMEDIA

Instagram

→ Insta-discount - Ask customers tofollow and share a photo for adiscount→ Insta-menu - Ask customers to helpyou build an Instagrammenu/lookbook

@CAMMIPHAM | @KWINMEDIA

Email

→ Email - fully committed relationship→ CASL - Canada's Anti-SpamLegislation→ Remarketing

@CAMMIPHAM | @KWINMEDIA

CAMMI PHAMCPHAM@KWINMEDIA.COM WWW.KWINMEDIA.COM416 - 832 - 5314@CAMMIPHAM | @KWINMEDIA

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