social media for political campaign
TRANSCRIPT
socialmediaworkshop
MotherMarketing ConsultantEducationBackgroundCurrent ClientsME
WebsiteSocial MediaEmail MarketingVideo Marketing
four aspects
online marketing
1. FACEBOOK 2. INSTAGRAM
3.TWITTER 4. SNAPCHAT
Biggest platform - broaddemographics, lots of uses
Visual based, image quality v.important, 13-55
Short Posts - 140 characters,broad demographic, big in theUS
Upcoming platform, growing toolder demographic
social media
Users recall videos. One-Third of online activity is videowatching92% of mobile users share videos5% of people will stop watchingafter 1 minute, 60% by 2 minutes
video is king
organisationalobjectives the message
behaviouralchange
strategy
PERSUASIVEMINIMAL
GREEN SWINGING OTHER
EDUCATIVE
what do you want to do?
importantConsistently
Video
Advertising
Encourage Engagement
Share-worthy content
Use personal networks
thank you.for making Australia a better place