social media, for crafters
DESCRIPTION
Baseline introduction to Social Media and different sites for crafters to get their products on.TRANSCRIPT
Get Connected
By: Maureen Kerr of Kerr Consulting and the BDC
New Marketing for CraftersNew Marketing for Crafters
Photo by: by BeInspiredDesigns
How Do I Know?
508 Visits...
The power of social media…
Having a prolific blogger “stumble upon” my site.
RESULTS: Huge increase in traffic.
No Traditional Media
New Marketing
From: gapingvoid.com
Who Uses Social Media?
Jump On!
The Social Media Space
Definition of Social Media
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
Lingo
• Blogs
• Micro-blogging
• Content
• Transparency• Tags
• Photo-sharing
Nuances of Social Media
Marketing Funnel
Flipping the Funnel:Seth Godin
Free E-book: Flipping the Funnel Google: Seth Godin
www.Sethgodin.typepad.com WORTH SHARING
Ironic: full circle – now I’m a mega-phone for Mr.Godin.
Why It’s Perfect for Small Business (especially crafters)
• It’s FREE• Reach new audiences• Provides new ways of
reaching existing audiences
• Great way to build relationships
• And bring people down the funnel
• Drive traffic to your website
How to Use Social Media for Small Business
• Define your Strategy
• Build your ONLINE Brand
• Start conversations, it’s about dialogue
• Post pictures, videos and podcasts
•Share a how-to
Listen
Building an Online Brand
• Start with:– Facebook– Etsy.com– Squidoo– LinkedIn– Twitter– Flickr– YouTube
The New Marketing Strategy
What Is Your Craft?
Squidoo…. What?
Flickr.Com
Become a Blogger
Twitter.com
Etsy.com
Learning For $5??
Ping.fm
Keyword Research
https://adwords.google.com/select/KeywordToolExternal
Or just Google: “google keyword tool”
A Bit of a Science…
• Domain name• Alt tags on pictures
on your website• Links of keywords• Press releases• Articles• Tagging blog posts
• Titles of pages• Categories on blog• Meta tags• Twitter posts• Tagging pictures• Throughout your
website copy/text
USE YOUR KEYWORDS EVERYWHERE:
PEISeaglassFestival.com
Public Relations(PR)
• Article Marketing;• Press Releases;• Promote and market yourself, but subtly;• Provide keywords, links back to your site;• Provide something of value;• Put a spin to it;• Research industry publications online and
off.
The Basic Rules
• Listen
• Engage
• Measure
Have fun!!!
Questions?
http://yourmarketingmavens.com/category/marketing-tools/ for more tools on New Marketing, Social Media and Branding