social media, events and real time tracking
DESCRIPTION
Starting off looking at key trends in the social media world, the presentation gives a view point on what the modern sports world can learn from this and uses Endomondo as one example on how to do thisTRANSCRIPT
Social media, events and real-time trackingMay 14, 2009
Source: http://www.flickr.com/photos/kathy_zhuang/2747250608/in/photostream/
It used to be about publishing,now it is about participation
http://www.nyhederne.tv2.dk
The value chain is changing
http://www.flickr.com/photos/rwhollins/3332144171/
Great content meantgreat attention
Today, you need great contentplus tools to make peopleinteract and participatearound the content to trulycreate attention
http://www.flickr.com/photos/esparta/; www.neilperkin.typepad.com
The users decide, you don’t
Don’t be that therapist, ‘cause you’ll end up killing this guy
http://www.flickr.com/photos/esparta
Don’t kill yoursuper hero
So what can we learn from this?
In the beginning, marketing was easy
hwww . f lickr.com _ photos_ spring stone
Then came competition and people’s attention got harder to achieve
hwww . f lickr.com _ photos_ spring stone
Social media has taught us to listen instead of telling
http://www.flickr.com/photos/aknacer/
Social media hastaught us to listen
Value is not about what you have, but about what you share
www .f lickr. com _ photos_ 2 3 2 2 2 3 4 6@ N0 2 _ 2 2 4
"In the past you were what you owned. Now you are what you share."Charles Leadbeater – We Think
Some people think it’s about technology.....it’s not
http://www.gapingvoi.com; http://sethgodin.typepad.com; http://neilperkin.typepad.com/
So what’s the good thing aboutthis?
Lots and lots of great user-generatedcontentLots and lots of empowermentLots and lots of loyaltyLots and lots of willingness to pay
The relationship between the spectator and the participant is no-longerlinear
The relationship between the spectatorand the participant is no-longer linear
www.flickr.com_photos_thomashawk
Standard disciplines are evolving intopersonalized activitiesStandard disciplines are evolving
into personalized activities
It’s all connected; sport is part of who you are, notjust something you doIt’s all connected -
sport is part of who you are
Would it make sense to think of your target groupnot as customers or citizens but as members?
http-_ www .f lickr. com _ photos_ ucum ari
I see no evil...
Maybe there’s a shot...
The Endomondo Tracker mobile app is the starting point, but otherdevices can be used
Key functionality
To examples of how tracking technology can help prolonging an event
• Copenhagen Marathon• Weekly training over the Endomondo platform for about 2000
people• Speed keepers track their training and people can participate
whenever they want• People sign up for a training team, where people can compete
and share info and messages• So what? Creates team spirit, creates stories way before the
actual event, creates friendships through individual sports
• London Marathon• Live tracking of selected featured profiles, described on the
event site and tracking real-time during the event• Increases relevance for TV viewers by getting a national
perspective on an international event
References and inspiration from:
• All the great photographers at Flikr, see pagesource for each individual - thanks to CreativeCommons
• Amy Shuen, Heather Gold, Seth Godin, NeilPerkin, Tim O’Reilly, Tara “missrogue” Hunt,Charles Leadbeater
Jakob Nordenhof JønckCo-founder of Endomondo
+45 3016 [email protected]/jajobjoenckslideshare.net/jakobjoenck
www.endomondo.com