social media (chief privacy officers)

38
social media in the enterprise Harold Jarche jarche.com InternetTimeAlliance.com Council of Chief Privacy Officers 1 Monday, 25April, 2011

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Presentation to Council of CPO's - Montreal, April 2011

TRANSCRIPT

Page 1: Social Media (Chief Privacy Officers)

social mediain the enterprise

Harold Jarchejarche.com

InternetTimeAlliance.com

Council of Chief Privacy Officers

1Monday, 25April, 2011

Page 2: Social Media (Chief Privacy Officers)

Lesson #1

2Monday, 25April, 2011

Page 3: Social Media (Chief Privacy Officers)

Internet Privacy

Venn Diagram

Social Media Job Aid

inspired by Dave Makes

3Monday, 25April, 2011

Page 4: Social Media (Chief Privacy Officers)

A Networked

World

4Monday, 25April, 2011

Page 5: Social Media (Chief Privacy Officers)

Artisans - Hierarchies - Networks

~19th C +/- 20th C 21st C

Work has Changed

5Monday, 25April, 2011

Page 6: Social Media (Chief Privacy Officers)

Self-publishing

RidiculouslyEasy

Group-forming

UnlimitedInformation

Internet

Hyperlinks subvert Hierarchies*

* cluetrain.com6Monday, 25April, 2011

Page 7: Social Media (Chief Privacy Officers)

Photo: ma3t egypt

massdecentralized

social}

7Monday, 25April, 2011

Page 8: Social Media (Chief Privacy Officers)

Blind MonksExaminingthe

Elephant

KM

OD

HR

Legal

Marketing Training

SocialMedia

Sales

IT

8Monday, 25April, 2011

Page 9: Social Media (Chief Privacy Officers)

WhyDoesThis

Matter?

9Monday, 25April, 2011

Page 10: Social Media (Chief Privacy Officers)

50% Wasted TimeKnowledge Workers

2011 WebTutorials Report

36%

14%

Finding Information Contacting PeopleScheduling Meetings

Managing Unwanted CommunicationsTime

10Monday, 25April, 2011

Page 11: Social Media (Chief Privacy Officers)

Robert Kelley, CMU asked knowledge workers:

“What percentage of the knowledge you need to do your job

is stored in your own mind?”

75%

18%9%

1986

20061997

2011?11Monday, 25April, 2011

Page 12: Social Media (Chief Privacy Officers)

Social Media in BusinessIncreasing Speed of Access to Knowledge

(McKinsey 2011)

?

! ??

?! !

12Monday, 25April, 2011

Page 13: Social Media (Chief Privacy Officers)

Whatkind of

knowledge?

13Monday, 25April, 2011

Page 14: Social Media (Chief Privacy Officers)

TacitKnowledge

14Monday, 25April, 2011

Page 15: Social Media (Chief Privacy Officers)

we share tacit knowledge through conversation

15Monday, 25April, 2011

Page 16: Social Media (Chief Privacy Officers)

It’s called

Working Sma"er

mimiandeunice.com

16Monday, 25April, 2011

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Source: Charles Jennings - duntroon.com17Monday, 25April, 2011

Page 18: Social Media (Chief Privacy Officers)

The Librarian by Giuseppe Arcimboldo

Age of informationself-service

Just Google it!(and let them track you)

FewerAssistants

18Monday, 25April, 2011

Page 19: Social Media (Chief Privacy Officers)

US Workforce in 2011

Opportunities:

growing

Source: Socialcast19Monday, 25April, 2011

Page 20: Social Media (Chief Privacy Officers)

Leadership

SocialLearning

CollaborativeWork

Communicating&

Connecting

20Monday, 25April, 2011

Page 21: Social Media (Chief Privacy Officers)

nomadic + collaborative

managing collective knowledge

diverse community versus disciplined unity

Challenges for Leaders

m2ie.fr21Monday, 25April, 2011

Page 22: Social Media (Chief Privacy Officers)

Leadership in Complexity

Boundaries & Attractors Image: Roger McLachlan

22Monday, 25April, 2011

Page 23: Social Media (Chief Privacy Officers)

23Monday, 25April, 2011

Page 24: Social Media (Chief Privacy Officers)

Will what you’re about to share online offend, surprise, or shock your:

Spouse / Mother / ChildrenEmployer / Clients / Business Partners (current or future)

Coworkers

in a way which critically jeopardizes your relationship?

Mike Brown - brainzooming.com

Yes / No

24Monday, 25April, 2011

Page 25: Social Media (Chief Privacy Officers)

Writers on SpareBank blog are personally responsible for posts.

Do not quote or refer to customers, partners or suppliers without permission.

Be the first to admit mistakes & do not remove previous posts without saying so.

Contribute to building credibility.

Norway

http://www.slideshare.net/SpareBank1/regler-for-blogging-i-sparebank-1-gruppen

25Monday, 25April, 2011

Page 26: Social Media (Chief Privacy Officers)

some boundariesgo too far

26Monday, 25April, 2011

Page 27: Social Media (Chief Privacy Officers)

6 February 2011

http://www.heraldsun.com.au/opinion/cbas-snitch-policy-an-alarming-attempt-to-control-speech/story-fn56b2fi-1226000793944

27Monday, 25April, 2011

Page 28: Social Media (Chief Privacy Officers)

Reuters

28Monday, 25April, 2011

Page 29: Social Media (Chief Privacy Officers)

Think before you post

Be transparent

Use separate accounts

Don’t scoop the wire

http://handbook.reuters.com/index.php/Reporting_from_the_internet29Monday, 25April, 2011

Page 30: Social Media (Chief Privacy Officers)

a dissenting opinion

30Monday, 25April, 2011

Page 31: Social Media (Chief Privacy Officers)

"All of these flaws boil down to one thing:

A desire to control something

that fundamentally can’t be controlled,

and a fear of what happens

when that control is lost."

http://gigaom.com/2010/03/12/reuters-and-why-social-media-policies-dont-work/

31Monday, 25April, 2011

Page 32: Social Media (Chief Privacy Officers)

“Some things are bad to say on Twitter, and some things are not —

and some stuff you can’t always tell immediately.”

“If your employees need to be told that kind of thing, they are probably too stupid to be on your payroll

and should be sent to work for your competitors instead.”

http://gigaom.com/2010/03/12/reuters-and-why-social-media-policies-dont-work/

32Monday, 25April, 2011

Page 33: Social Media (Chief Privacy Officers)

a personal insight

33Monday, 25April, 2011

Page 34: Social Media (Chief Privacy Officers)

I was always impressed with the approach

Reuters took -

[1] Clear communications policy

[2] Posted on Logon

[3] Expect people to behave

[4] Act on abuse

Charles Jennings

34Monday, 25April, 2011

Page 35: Social Media (Chief Privacy Officers)

boundaries mustbe flexible & negotiable

35Monday, 25April, 2011

Page 36: Social Media (Chief Privacy Officers)

Summary

There is no real privacy online

Social media are powerful business tools

Understand your business

Understand social media

Set negotiable boundaries

Reinforce positive behaviour

Be flexible

Life in Perpetual Beta

36Monday, 25April, 2011

Page 37: Social Media (Chief Privacy Officers)

More Links

http://www.diigo.com/user/jarche/SM_policy

37Monday, 25April, 2011

Page 38: Social Media (Chief Privacy Officers)

social mediain the enterprise

Harold Jarchejarche.com

InternetTimeAlliance.com

Council of Chief Privacy Officers

38Monday, 25April, 2011