social media chat bots - hvem taler du med

PowerPoint Presentation

#MRVLS #IPGDK#SMWCPH@DAVIDLEDSTRUP

THE MARVELOUS AGENCY

David Juul LedstrupHead of SocialMarvelous & IPG MediabrandsP: (+45) 27224966E: [email protected]: @davidledstrup

SOCIAL MEDIA CHAT BOTS HVEM TALER DU MED?

#MRVLS #IPGDK#SMWCPH




CHAT BOTS 101Et computerprogram, drevet af regler eller kunstig intelligens, der ofte er designet til at efterligne menneskelig kommunikation med brugeren. #MRVLS #IPGDK#SMWCPH


CHAT BOTS 101Chat bots der fungerer ud fra et st prdefineret regler, kan kun svare p specifikke henvendelser. Den kan alts kun vre s intelligent som den er programmeret til at vre.

Chat bots der bruger kunstig intelligens (machine learning) forstr at tolke henvendelser og udvikler sig selv over tid gennem interaktion med mennesker og andre computerprogrammer.#MRVLS #IPGDK#SMWCPH

THE MARVELOUS AGENCY#MRVLS #IPGDK#SMWCPH






THE MARVELOUS AGENCYArtificial intellegence

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WHAT COULD POSSIBLY GO WRONG?#MRVLS #IPGDK#SMWCPH




HVOR LANGT ER VI SN FOR ALVOR?Chatbots are designed to answer questions, to perform searches, to interact with you in a very simple form (). Ultimately, they should be able to anticipate your needs and help you shop.- Brian Solis#MRVLS #IPGDK#SMWCPH



THE MARVELOUS AGENCYBusinesses on Messenger is focused on enriching peoples messaging experiences.From F8: The goal is Businesses on Messenger is to enhance how people and businesses communicate and interact. We're focusing on this because some of our most important communications in daily life are with businesses, and we want to give businesses and people a more beautiful, structured way to communicate.Use language related to testing - e.g. We are exploring new ways for businesses and people to connect on Messenger

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This is the video on Uber



HVORFOR ER DET VIGTIGT?Messaging is where we spend a ton of our time and expect to communicate. It is ridiculous we still have to call most businesses.- Josh Elman#MRVLS #IPGDK#SMWCPH


HVORFOR ER DET VIGTIGT?#MRVLS #IPGDK#SMWCPH


ET MRVLS SOCIAL MEDIA LANDSKABSocialInteresseProfessionel


HVAD SKAL MAN TNKE OVER?Hvad er formlet med din chat bot?

- Hvad er vrdien for modtageren?- Hvilket problem lser det?- Hvad er vrdien for jer?- Hvilken effekt skal det have - er det mlbart?#MRVLS #IPGDK#SMWCPH


HVAD SKAL MAN TNKE OVER?2. Den rette platform

- Hvor er mlgruppen?- Passer platformen til jeres brand?- Hvordan taler vi p platformen?- Hvordan gr vi opmrksom p vores chat bot?



HVAD SKAL MAN TNKE OVER?3. Indhold & hndtering

- Hvilket indhold skal vi kommunikere?- Hvem hndterer og udvikler indhold?- Hvem skal monitorere?#MRVLS #IPGDK#SMWCPH


GODE STEDER AT STARTEFacebook MessengerChatfuelMicrosoft bot builder & AzureAPI.AIIBM Watson




HVORDAN SER (DEN UMIDDELBARE) FREMTID UD?Chat bots bliver de nye hjemmesider & apps




HVORDAN SER (DEN UMIDDELBARE) FREMTID UD?In the future, talking to a bot will be like talking to a real person who has instant access to entire databases of information and can process your thoughts and desires instantly.- Matt Schlicht#MRVLS #IPGDK#SMWCPH


THANK YOU!


David Juul LedstrupHead of SocialMarvelous & IPG MediabrandsP: (+45) 27224966E: [email protected]: @davidledstrup

SOCIAL MEDIA CHAT BOTS HVEM TALER DU MED?



social media chat bots - hvem taler du med

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