Social Media Boot Camp

Get the social media skills you need to succeed

Boot Camp Training

“Re-training“

Essential for Cohesion Results in Instinctive Use of the

Tools/Strategy Enables Large Groups to Act in an

Orderly Manner Creates the Basis for Action in the

Environment

The Plan…4 hour Social Media Boot CampIntense and Focused Social Media Training

1. Introduction2. Foundation3. Tools4. Action

Let’s Talk

DAY 1

Introduction The Boot Camp Training The Social Nonprofit The Changing Face of

Marketing

The Foundation Branding Guidelines Web Marketing

Fundamentals The 4 pillars of success Intro to Social Media Tools

DAY 2

Tools Blogging in Motion Top 10 Resource List

Action Harness the Crowd Social Funding Track, Measure, &

Report

Traditional Giving Way to Social

http://www.flickr.com/photos/50203533@N00/226628124/

Advantages of Social Media

People are Easy To Find

Talk is Cheap

Serendipity is Enhanced

Reciprocity is Easyhttp://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/

It’s More Important Than Ever

Use all the Help You Can Get

Working alone cuts creativity & ingenuity

Involvement = Improvement

http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/

A Murder Mystery StoryWhat We Fear Most

http://www.flickr.com/photos/numberstumper/2187755945/sizes/l/in/photostream/

A Crisis Is Too Latehttp://www.flickr.com/photos/pagedooley/3124443099/sizes/l/in/photostream/

Build a Strong Network

Be patient, resourceful, and resilient

Appreciate involvement honestly, sincerely, and publicly

A Cautionary TalePersonal Use is the Keystone

http://www.flickr.com/photos/52193570@N04/5253162589/sizes/z/in/photostream/

Know the Tools Yourself

Know them Use them Embrace them

Personal Branding Era Authentic Connections

“Social Media use is a contact sport, not a spectator sport”

The Changing Face of MarketingResistance is Futile

http://www.flickr.com/photos/dougtone/3431637706/sizes/o/in/photostream/

Social IS the Future

Resistance has changed to concern about being left behind

Question: No longer whether to embrace social media, but how to do it effectively

Enormous generation of young people – that expect a culture of openness and connectedness

http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

Networked Nonprofits work AS social networks, not just in them

Trust your network of people to work on your behalf without requiring constant oversight

http://www.flickr.com/photos/marc_smith/3976381424/sizes/o/in/photostream/

Free Agents

Combine social media savvy with their passion for social causes to accomplish amazing things

The tools allow them to be powerful forces of change

Networked Nonprofits don’t bristle at their involvement or power… they harness them

Harness Free Agents

Get to know them Break Out of Silos Help them learn and explore Don’t Ignore new comers Keep the welcome sign lit Let them go… welcome them back Great Ideas are Great – No Matter

Who Thought of it

Integral Social Media

Conversation Starters Blogs, YouTube, twitter

Collaborative Tools Wiki , Google Groups,

Basecamp

Network Builders Facebook, MySpace,

twitterhttp://www.flickr.com/photos/webtreatsetc/4167513274/sizes/o/in/photostream/

Tools will come & goStrategy Sustains Organizations

http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/

For Review

Humans WANT to Connect

Social IS The Future

Tools are JUST Tools

But KNOW How to Use Them

Networked Nonprofits ARE Social Networks

The Personal Branding Era is NOW…

And Free Agents are Here to STAY

Questions?

Questions?