social media barometer by martin waxman
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@martinwaxman #PRSAWDC
Social Media Barometer
Mar$n Waxman April 19, 2013
© 2013 Martin Waxman. All rights Reserved.
PRSA Western District Conference
@martinwaxman #PRSAWDC
Good to meet you IRL
@martinwaxman
@martinwaxman #PRSAWDC
Search me…
@martinwaxman #PRSAWDC
Search me…
@martinwaxman #PRSAWDC
Search me…
Ontogeny recapitulates phylogeny
Is seman$c search the end of serendipity?
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The new genera$on gap
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I’d like that to go
Mobility means never having to say you can’t reach me
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The face of new media
We do the programming but we don’t get paid
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Digital first
Beyond publicity… Time for PR to lead
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…puPng things in focus
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How we get there
1. Strategy 2. Training 3. Content
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Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line 3. I’d like that to go– mobility means our online
connections are always with us 4. Face of new media – we’re the programmers
yet we don’t get paid 5. Digital first communications – media’s
adapting. PR can no longer sit idly by…
@martinwaxman #PRSAWDC
@martinwaxman #PRSAWDC
Contact: Martin Waxman [email protected]
Blog: myPALETTE Twitter: @martinwaxman
Inside PR