social media barometer by martin waxman for cco
DESCRIPTION
If you work in social media or communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn't seem to anymore. And with all the new platforms and apps, it's hard to keep up and know what will stick, what's the next big thing and, most importantly of all, whether it fits with our business goals. That's the subject for my Social Media Barometer, a forecast on the social and digital pressure points and prevailing winds of change. Here are the trends I look at: 1. Search me – semantic search…is it the end of serendipity? 2. New generation gap – 35 is the dividing line and it's time for boomers to listen to millennials. 3. Mobility means never having to say you can't reach me - our online connections are always with us. 4. Face of new media – we’re the programmers, viewers producers and critics all rolled up into one. 5. Digital first communications – media’s adapting. PR can no longer sit idly by…TRANSCRIPT
@martinwaxman
Social Media Barometer
Martin Waxman.
CCO Learning Day
@martinwaxman
Good to meet you IRL
@martinwaxman
@martinwaxman
Search me…
@martinwaxman
Search me…
@martinwaxman
Search me…
Ontogeny recapitulates phylogeny
Is semantic search the end of serendipity?
@martinwaxman
The new generation gap
@martinwaxman
Mobility means never having to say you can’t reach me
@martinwaxman
The face of new media
We do the programming but we don’t get paid
@martinwaxman
Digital first
Beyond publicity… Time for PR to lead
@martinwaxman
…putting things in focus
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How we get there
1. Strategy2. Training3. Content
@martinwaxman
Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online connections are always with us
4. Face of new media – we’re the programmers yet we don’t get paid
5. Digital first communications – media’s adapting. PR can no longer sit idly by…
@martinwaxman
@martinwaxman
Contact: Martin [email protected]
Thornley FallisBlog: myPALETTE
Twitter: @martinwaxman Inside PR