social media at wiltshire council | natalie luckham | january 2015

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Natalie Luckham @Nat_lucks

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Page 1: Social media at Wiltshire Council | Natalie Luckham | January 2015

Natalie Luckham

@Nat_lucks

Page 2: Social media at Wiltshire Council | Natalie Luckham | January 2015

Facebook Page – 50 Likes

Twitter Feed – 511 followers

YouTube Channel – Storage

Flickr account – 100 day countdown

…..January 2012 Social Media Officer starts

Page 3: Social media at Wiltshire Council | Natalie Luckham | January 2015

Facebook Page – 1,808 Likes

Twitter Feed – 9,199 followers

YouTube Channel – 80 + videos, 25,661 views, live streaming

Flickr account – 937 photos open to public & community groups set up (2000+ images)

Over 50 accounts across the council over various channels

Page 4: Social media at Wiltshire Council | Natalie Luckham | January 2015

Digital Team

Web and social

Live streaming

Contact for services across the council

Promoting and encouraging a culture with digital work

Advice support and training

Policy and guidance

Page 5: Social media at Wiltshire Council | Natalie Luckham | January 2015

Time sensitive, community engagement, marketing information

Conversation – public first. Statistics are not the priority…

Face behind the faceless (improve reputation)

Human, transparent.

Communicate, don’t automate

Warning and informing

Joining conversations (spotted etc)

Targeted. (Not just to be on it all)

All channels are open for use – ideas are welcome and developed across departments

Page 6: Social media at Wiltshire Council | Natalie Luckham | January 2015

Live tweeting from cabinet meetings, conferences & events

Live streaming full council meetings

Real time emergency updates

Fostering Q & A during Foster Care Fortnight

Internal communications – Yammer

Sexual health campaign

Road safety (piloting)

Children in Care - staying in touch

Engaging housing tenants

Welfare reform

Page 7: Social media at Wiltshire Council | Natalie Luckham | January 2015

Developing and investing in what we use (e.g. FB)

24/7

Legitimate feedback and consultation

Digital strategy and online branding

Always horizon scan & network

Collaborate and use the expertise in your organisation

Don’t tick a box! Have vision…