Social Media and your BusinessSocial Media and your BusinessThe best part about digital marketing is its measurability. One can easily get the number of people who came on your website, count one's fans, followers and even measure the conversion rate of one of your campaigns. It was not really possible in the pre digital era. How could you really measure how many people saw you billboard on the busiest crossing in the town. It sounds real simple while looking at it from a distance but is not that simple while you come to the ground realities.

Getting one thousand fans or a million followers on twitter does not rally mean that your business is going the way it should have in the digital world. You have to be very particular about the worth and genuine of your fans and followers. Same way you have to be very particular about the clicks you have been receiving on your website along with the traffic that has been generated with your organic and inorganic efforts.

While going digital you have to very clear about your goals and the objectives that you wish to achieve in the long run through your social media campaigns. You need to know the average time spent by a customer on your website and the pages he visited along with the number of clicks that were generated while the customer is still on your site. You need to have your strategy in place to keep your customer on your website with interesting stuff that will surely lead to more conversions and an upward swing in your business.

The whole game in social media marketing revolves around catching the attention of your prospective customer, engaging him with your business model and then selling your idea or the product that you have been pushing in the market. Guiding a customer to the website will not be quite tough but engaging and closing the deal will require a lot of wits and dynamism from your end. Getting Success in Social media campaigns is not only about getting a crowd on your digital space but it is more of getting the quality crowd that you will be able to convert in the best interest of your business.

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Article Source:- http://socialmediabrisbane.wordpress.com/2011/06/01/making-your-social-media-pay-you/