Social Media and the Not-for-Profit:

Its time to get personalPrepared for Rotary

Club of Darwin North

Virtually Yourswww.orendavisons.com.

au

Phemie WrightProfessional and Personal Adviser

Famous last words….

“This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us”

-1876- Western Union internal memo

“I think there is a world market for maybe five computers.“

– Thomas Watson, chairman of IBM, 1943

So then…Social Media….

http://www.techwinter.com/blog/innovative-tech-that-you-need-in-the-workplace

A report you might like…

http://www.grantthornton.com.au/files/grant_thornton_growing_communities_charity_social_media_report_digital_final.pdf

So which options…?

https://conversationprism.com/free-downloads/

“What’s the most suitable social media channel to achieve your messaging? The

demographic defines what platform is best for each stakeholder group, and each

platform can have a different message”

Brent Kennerley, National leader of Not for Profit Grant Thornton New Zealand

So then, who is your audience…?

Image Credit: http://www.thinkinggiant.com/blog/social-media-explained-through-beer

Some relevant stats….81% of adults aged 31 to 50 years (n=509) and 56% of adults over 50

(n=137) reported using social media(APS, 2010)

58% of Internet users aged 50-64 in Australia now use Social

Media(Sensis, 2014)

Online Communication Face to Face Communication

Considered (hopefully) More spontaneous

Planned Organic (even when planned)

Reflective Reactive

Language adjusted for platform norms

Language adjusted to audience

Delayed Instantaneous

Text Based, Not Physical (words in text, images)*

Physically expressive (gestures, tone)

But what is the difference in communication methods?

*not including video

And why does that matter?

Because…

Image Credit: http://www.pinterest.com/pin/4644405838091424/

Social Media is not just

about telling YOUR

business story….

…Its about learning to read the stories

of others….http://cornarineando-cfr.blogspot.com.au/2013_09_01_archive.html

Example- My Digital Story…

What does twitter say about me

- Personal (appropriately)- Miss-typer…

-Industry Contributor

-Networked-Conversational-Mildly entertaining

• I do and/or like a lot of digital stuff

• I’m interesting yoga• Im into Boho/retro

clothing• I want to go to

Europe

• I like articulate words

• I love the beauty in this world

• I’ve published twice this year

• I’m a member of many professional groups• I’ve lived and

worked in Melbourne And moved to Darwin this year

• Apparently I managed to complete a Bachelors AND a Masters over the last 6 years while working 2 jobs and consulting

“A PLN is the sum of all social capital and

connections that result in the development and

facilitation of a personal learning environment” (Couros, 2010, p. 125).

Its about a Personal Learning Network

Its successful only if its personal

"We trust relationship, not position,

To affect change in hearts and minds"(Strom, 2014, p.95)

Its about Learning

"Learning alone may not

equip someone to

lead, but those

who lead well, learn well".

(Strom, 2014, p.43)

Its about Networking

“Building relationships may

not increase influence, but no one increases influence

without building relationships”

(Strom, 2014, p.94)

So…Lets Talk…

What are your top 5 concerns about ‘doing more’ social media

How do you want to use these tools for you?

For Rotary? Or not at all….

(*Phemie tears up a little*)

Any questions about how to use any of these online tools for your PLN?

...Rotary Brand..…or Online Story

Thanks for e-listening!

And feel free to connect with me, …get some free resources

& become part of my online story…

@phemieology www.linkedin.com/in/phemiewright

www.phemiewright.com • Digitalology• Personal Learning Netw

orks• The Virtual Office

References• Couros, A. (2010). Developing Personal Learning Networks for

Open and Social Learning. Emerging Technologies in Distance Education (pp. 109-127). Edmonton, Canada: AU Press.

• Sensis. (2014). Aging Face of Social Media. Retrieved 25 October, 2014, from http://www.sensis.com.au/about/news-aging-face-of-social-media

• Strom, M. (2014). Lead with Wisdom: How Wisdom Transforms Good Leaders into Great Leaders. John Wiley & Sons: Milton

• The Australian Psychological Association (APS: 2010). The Social and Psychological Impact of Online Social Networking. Retrieved 22, October, 2014, from https://www.psychology.org.au/Assets/Files/Social-and-Psychological-Impact-of-Social-Networking-Sites.pdf