social media and learning
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Social Media and Social Media and LearningLearning
Stella LeeBlended Learning Leader, Global Learning TeamGolder Associates, Inc., Canada
iCore Researcher, SCIS, Athabasca University
Learn@Work Week – Sept 20, 2012
Photo credit: http://www.flickr.com/photos/adoyle/6953976455/
Today’s outline
•Social Media Trends and Usage
•Implications for Learning
•Foster a Dynamic Social Learning Space
•Q & A
What is Social Media?Photo credit: http://i1064.photobucket.com/albums/u371/elizabethcornelius18/1207-social-media.gif
Wikipedia’s definition
• Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
Two ways of looking at it
1.systems - e.g. Flickr, YouTube, del.icio.us
2. technological approaches - e.g. collaborative filtering, recommender, shared tagging
Social Media Trends and UsagePhoto credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/c
Social media trends and usage
•Canada has the world’s highest social networking penetration - 49.3% or over 17 million (2011)
•47% of Canadians use Twitter (18% of all Twitter accounts)
•58% have blogs
Source: http://www.webfuel.ca/canada-social-media-statistics-2011/
•In 2011, 50% of online Canadians visited a social media site at least once a week
•35% visited every day
•18-34 years old heaviest users, over 50 years old are also heavy users (over 40%)
•daily access to email declined 28%
Source: http://www.webfuel.ca/canada-social-media-statistics-2011/
source: comscore’s December 2011 report: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
Implications for Learningphoto credit: http://www.flickr.com/photos/heycoach/1197947341/sizes/z/in/photostream/
• Formal learning - classes and online workshops and events, is the source of only 10% to 20% of what we learn at work
- Jay Cross
Social media is everywhere...
•Marketing and communication
•Organizational learning and development
•Personal development
•Research
• v
A “DIY” model
•A lot more amateurish effort (Shirky, 2008)
•It is scattered all over, many overlapping effort
•It is organic/self-organizing
•A sub-culture movement (not officially supported by institutions)
Foster a dynamic social learning spacePhoto credit: http://www.flickr.com/photos/aaronknox/5237937436/
From one-way broadcast
To two-way conversations
Photo credit: http://www.flickr.com/photos/rohitrath/4159943702/sizes/l/in/photostream/
Many-to-many connection
Photo credit: http://www.flickr.com/photos/sjcockell/3251147920/sizes/m/in/photostream/
Sharing
Photo credit: http://www.flickr.com/photos/shareconference/5422273956/sizes/o/in/photostream/
Collaborating
Photo credit: http://www.flickr.com/photos/opensourceway/5161094139/sizes/o/in/photostream/
Co-creating
Photo credit: http://www.flickr.com/photos/the-g-uk/3709881283/sizes/o/in/photostream/
From then to nowThen NowFormal Learning Space Informal Learning SpaceMass Learning Personalized LearningCompetitive CollaborativeRestricted & Constructed Creative & ExtendedInstruction Personal Author &
InnovatorContent Knowledge &
Understanding
Social learning is evolving fast
•Not sure of the tools to use
•Social platform new and changing every day
•How to measure?
•Netiquette
Yammer - private social network
Jam - social learning
Golderpedia
Photo credit: http://www.flickr.com/photos/56155476@N08/6660036695/sizes/l/in/photostream/
It’s no longer all about how much you know...It’s about how well you can learn.
Start learning…
• A new framework for supporting learning and performance in the social workplace
• Internet Time Alliance Blog (with a social learning focus)
• Why education needs social media
• Social Learning Blog
• 100+ examples of use of social media in learning
Questions? Comments? Ideas?
photo credit: http://www.flickr.com/photos/wfiupublicradio/5600608701/
Thank you!
•Email: [email protected]
Twitter: @stellal
•Slideshare: http://www.slideshare.net/StellaLee7/
•Academia: http://athabascau.academia.edu/StellaLee
•LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32