social media and job hunt
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Social Media and Job Hunt
Social Media on the Rise
92% of Recruiters use or plan to use social media for recruiting.*
*According to 2012 Jobvite Social Recruiting Survey.
o Network• In Person• Online
o Establish presence online• Linkedin
o Customize URLo Make your summary stand out and include a call to action.o Update status, join groups, follow companies
Building Your Personal Brand
o Monitor Your Social Media Presence• Google Yourself
o What information is available for employers to find out about you online?
o Site likes Brand Yourself & Network Clean can help you.
• Proficiency with Privacyo Categorize Facebook connections accordingly. o Use Facebook Lists to share appropriate contento Be smart across ALL platforms
• Update Contact Information
Maintain That Brand
Think before you post.
Be positive.
Make sure you check who can see what you are posting before you post.
Do NOT publicly post anything negative about interviews, employers.
o LIKE FB pages, follow Twitter handles of companies you are interested in working for. This way you can follow updates about the company and possibly hear about job openings.
o Almost half of recruiters surveyed say they “Always Use” review candidates’ social profiles.o Clean up your profile or master your privacy settings so that your personal brand is
represented well.
Tips
Facebook Lists• Organizing your friends into lists allows you to control who sees certain posts and
what types of posts you see from people in each category or list.• Smart Lists are created for you by Facebook based on About information.
Sharing Updates with Lists• You can select which lists can (or can’t) view your posts.
Tweet: The result of posting to Twitter
RT/MT: The result of reposting someone else’s tweet; helps build and exchange social capital (MT is for “modified tweet”
@ Message: A response or a message to a specific handle; helps build credibility and following. You can also use this to credit someone with information you’re sharing
DM: Direct Message, can send only to those following you
Hashtag: The # sign is used to denote a major topic (like tagging / categorizing on a blog); helpful in promoting and searching
Twitterverse: Akin to the Blogosphere, but for Twitter
Twitter Lists: Helpful for organizing and categorizing related groups of Twitter users.
Tweet Chats
@VocusCareers attempts to participate in close to 25 career-related tweet chats a month.
Tweet chats can help increase followers, reach and engagement.
Followers: Tweet chats can help you get your handle seen by people who normally aren’t looking for you.
Reach: Your chances of being retweeted are increased when you offer great insight to the topic. People retweet and share you original message with their own followers.
Engagement: We use “engagement” in social media to refer to activity and interaction with followers. When you put out a question and get responses, you are engaging your audience.
Hashtags to remember: #Hiring, #HireMonday, #HireFriday, #HFChat, #millennialchat
o Published at least twice a week.o The Vocus Careers Blog will be an
informational resource of posts related to the employee experience at Vocus for current and prospective employees of the company to help them through the job search process and to make the most of their experience as a hire.
o The blog will reinforce the Vocus employee brand image as unique, accessible and credible and will also establish the Vocus recruiting department's expertise in the areas of corporate recruitment.
WWAV Blog
Word of Mouth
Posting comments on relevant blog posts about job searching might get you in front of recruiters who use social media to source talent.Post on company blogs or on general sites like Huffington Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business Review, Monster, CareerBuilder.
Other ways to promote yourself:•Email Signature•Facebook posts•Tweets or RTs•LinkedIn Profile
o Create a Living Resume relevant to your industry. Link to accomplishments.
o Follow Companies
Social & Job Search
73% of recruiters successfully hired a candiate who was identified or introduced through social
media.*
*According to 2012 Jobvite Social Recruiting Survey.
Which networks should I use?
While LinkedIn is the most active network for candidates and recruiters, there is rising activity within Facebook and Twitter. If you search properly, you can find job opportunities and connect with hiring companies on these platforms.
o Look up “companies that my friends work for” or “software companies in the DC area.”
o Search “my friends who are writers” or “my friends who work in marketing”
Graph Search for Facebook
o Twitter is the 3rd most popular search engine behind Google and YouTube.o Use Hashtags to search for #jobso You can search within Twitter two ways, by selecting #Discover or entering words
in the search box.o Search words can be phrases or #hashtagso You can search by location in the search box:#hiring near:Maryland within:25mi
# Search in Twitter
o This is an app that allows you to receive updates of tweets.o Set up “Twilert” emails with keywords so that you get updates about jobs at specific companies in your email. This is easy to do.o You connect it to your twitter handle or google account.o Create searches and assign each a time to conduct the search.
Twilerts
Complete Twitter Profiles
•https://twitter.com/settings/account•Include an avatar•Include links in your bio information• www.facebook.com/vocuscareers• www.whyworkatvocus.com/opportunities
Stay Connected
*According to 2012 Jobvite Social Recruiting Survey.
Seventy-three percent of companies surveyed by Jobvite last year, hired a candidate who was introduced to them through social media use.