SOCIAL MEDIA & SCHOOLS

Listening, Learning, and Developing

Agenda

Part 1 – Why Part 2 – How Part 3 – Network Overviews Part 4 – Hands On

Why - Social Media

Engaged Families

Keep your school community in the loop Share Events and Updates Create greater parent and community

awareness Families with a connection will advocate for

you

Higher Student Enrollment

Provide a glimpse into your school and allow people to SEE the difference

Because as a Parent, I’m going to check your social presence

Collaborative School Culture

Build Relationships Locally & Nationally

Get feedback, input, advocates

Community Buy-in

Tell Your Story

Tell the Why – The Mission

Words are great – Pictures are better

How - Social Media

Facebook Ways to Engage

Maintain Content/Editorial Calendar Use Facebook AS A PAGE

“Like” Community Pages “Like” other pages content “Tag” other pages in your own content Comment on Local News

Social Key Points

Plan Content through HootSuite

Not One-Way / Megaphone

Respond to all interactions

No one is a guru, it’s always changing

Start today

Types of Content

Family-related Crafts/Activites Toys & apps Local events &

news Holiday/Seasonal

Good books Student Work Student

achievements Highlight a

Classroom Take a picture

Set Up Facebook

Facebook Page Elements

Cover Photo851 x 315

Profile Pic180 x 180

AboutWhat are youAbout? Use linksto your site

AppsVideo apps Hike or InvolverStatic HTMLPinterestEmail Signup

The Cover Photo – Option 1

The Cover Photo – Option 1

The Profile Picture

School Pages | Go Simple – Go Logo

Teacher Pages | Go Simple – Go Photo

Facebook Page Profile Picture

Profile Pic180 x 180

Facebook Page About

AboutWhat are youAbout? Use linksto your site

About Section

Tell your story (Keep it short, but get the main points across)

Add your mission statement Make sure to include all your contact info

(email, phone, etc) Enter your address w/ map Include links to your website and other

social networks Add Guidelines

About Section

Guidelines that outline what we accept

Facebook.com/milcms

Facebook Page Apps

AppsVideo apps Hike or InvolverStatic HTMLPinterestEmail Signup

App Examples

Blog RSS | Networked Blogs Video Apps

Hike Video App YouTube App

Static HTML Any Recommendations?

Facebook Page Apps

Custom Tab Images

Facebook Page Apps

Edit Settings

Facebook Page Apps

Click Change

Size = 111 x 74px

Facebook Page Apps

Custom Tab Images

Facebook Milestones

Milestones

Milestones

Milestones – How to Add

Milestones – How to Add

Milestones – How to Add

Posting Quick Tips

Most Engagement Photos & Videos Ask Opinions / Ask Questions

Keep Posts Short (2-3 lines max) Post Consistently School Wide Page (20 minutes/day) Teacher Page (10-15 minutes/day)

Helpful Resources

Dreamgrow.com > http://bit.ly/fb-cheat-sheet

Quick overview

Teacher Pages

Teacher Example 1

Teacher Example 2

Teacher Example 3

Thought for About Section

Teacher Example 4

Encouragement Homework Reminder

Consistent

A prospective parent will give your Facebook presence at least a 10 second scroll

SHOW your story!

Facebook Final Thought

Blogging

Tools to Use

Most CMS Systems include blogs Wordpress, Drupal

Blogspot, Etc.

Why Blog?

Cast a Leadership Vision School’s vision & direction How do local & national events affect your students?

Share Your School’s Story 1-to-1, Common Core, etc.

Influencing the Educational Community Share your best practices

Improving your Professional Practice Expand your reach

Blog Categories

Examples from Dr. Brian Dixon Based on school design principles

Project-Based Learning Technology Integration Mentoring Relationships

The 140 Character Microblog

Twitter

Twitter Lingo – Crash Course

Tweet/er Retweet Reply Mention Direct Message

Follower Following Follow Friday #Hashtag Google “Twitter

Lingo”

Twitter Potential Uses

Schools Announcements Events Reminders Articles Pertaining

to Education Local News

Teachers Links to Articles to

help Parents Classroom Update Out of Class

Discussion Notifications for

Students

Twitter Course of Action for Admins Make 3 Lists For

Industry Leaders (PLN) Businesses in (Your Community) News Outlets in (Your Community)

Follow Them Schedule an hour 15-30 minutes a week

to search for 4-5 parents in your community – feel free to add them to a list – Follow them

Twitter Course of Action

Search.twitter.com Advanced Searches Allow You To Localize

Twitter

Any Questions, Thoughts, Advice

How to Listen & Learn on Facebook & Twitter

Listen & Learn

Listen & Learn – Social Mention

Listen & Learn – Google Alerts

•Your Name•Your School’s Name•Your Industry “private school michigan” independent +school +Plymouth – boarding•Your closest competitor

Listen & Learn – Facebook

Using Search to Learn Facebook.com/search

Search Schools You Revere Search Similar Types via Keywords

What You’re Looking For Post Frequency, Timing Content Being Shared “Talking About This” Custom Tabs What’s Working?

Listen & Learn – Facebook cont’d What do you see?

Photos Videos Questions Fill in the blank Achievements Sports Scores Events Bible Verses / Devotions

Use SearchMake Lists

Listen & Learn - Twitter

Listen & Learn – Twitter

Use Search.twitter.com or www.Listourious.com Find locals: Individuals, Businesses Find Similar Institutions Make Your Own List Track conversation

http://listorious.com

Listen & Learn – Twitter

http://cybraryman.com/chats.html

Twitter List Creation

Best Parents in the World

Top News Reporters

Other Complimentary Title

Thought Leaders to RT

Relationships to Build

Public Lists Private Lists

The Editorial Calendar

Credit: danielmoyle Flickr

The Editorial Calendar - WHAT

Sources:

Debbie Williams - http://www.contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/

Michele Linn - http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/

The Editorial Calendar - WHAT

The Editorial Calendar - WHAT

The Editorial Calendar - WHAT

The Editorial Calendar - WHY Important to Stay Consistent Patterned Content is Easier to Evaluate Much Easier to Schedule, Streamline No More Throwing Darts in the Dark Big Picture View

Smart Tools that Will Make Your Job Easier

Monitor

Smart Tools

HootSuite Schedule Your Week Keep it ALL organized

SocialMention.com & Google Alerts Track keywords across the web

Facebook Insights See what content gets the most engagement

Bufferapp & Time.ly Help with spacing out content – needed if going off editorial

calendar

Steps to Take Today

Claim your organization on Google+

Steps to Take Today

Recruit Reviews for Google+ Improve Rank Improve Image

Recommended

“Social Media for Schools” by Dr. Brian Dixon

“The Thank You Economy” by Gary Vaynerchuck

“Tribes” by Seth Godin, really anything by him

@SethGodin @mashable @copyblogger @UnMarketing

Books Twitter

Blogs/Websites

Socialmediaexaminer.com Socialmediaexplorer.com Unmarketing.com Mashable.com

Carrie Wisehart Patrick Larkin Frank Barry

Folks to Search Out

Articles to Read

HOW TO: Implement a Social Media Business Strategy http://mashable.com/2009/12/28/social-media-business-strategy/

4 Elements of a Successful Business Web Presence http://mashable.com/2010/02/10/business-web-presence/

How to Choose the Right Content Type for Social Media Success http://www.contentmarketinginstitute.com/2010/12/social-medi

a-content/ A Complete Branding Guide for Today’s Lutheran Schools

http://lcef.org/resources/forms_literature/download.cfm?nDocument=1042

Should High School Admission Marketers Blog? http://www.imrcorp.com/innovative-marketing-blog/bid/49700/S

hould-High-School-Admissions-Marketers-Blog

slideshare.com/sethhinz

@sethhinz