Social MediaA BETTER WAY TO MANAGE YOUR ONLINE PROFILE!

The problem with social media

So many platforms, so little time

LinkedIn, Facebook, Twitter, Pinterest, Google+

All about conversations – but conversations take time!

Too many people use it for self-promotion, try thought leadership instead

Common mistakes on social media

Not replying / delayed response

Creating an account for the sake of having one Have a purpose

Infrequent posts

Uninteresting or untargeted content

Getting hostile to feedback

Inconsistent personality (make sure tone matches the brand)

Taking a side (politics, gender, race, religion)

Using the wrong social media platform

Mixing business with personal posts

Over promotion

How to manage your social time!

Create a schedule

Block out time on a daily basis to check your online profile, retweet/like and to write posts or blogs to add

Choose social media sites that will have most impact on your audience

Stick to your purpose (research, networking, promotion … i.e. not stalking)

Share social media responsibility with employees (but make sure they understand the brand values and tone)

Useful tools

Ping.fm – allows you to update your status across many different social media platforms

TubeMogul – uploads video to multiple sites (not just YouTube) and provides viewing stats for each of them

FriendFeed – collect articles, blogs, photos, videos from various social media platforms on one solution

HootSuite – allows you to monitor all social media feeds in one place and schedule posts in advance (however, shouldn’t replace the human element)

Tweriod – generates a report to tell you when the best time to post to Twitter

Google Analytics – website traffic, where coming from, where bouncing, keywords, keywords tool

Statcounter – aims to identify visitors to site and where they came from, the search terms they used, how long they stayed, what they viewed

Other useful ideas

Use Twitter lists to sort all people you know into distinct lists according to interests Good for separating personal from business

Pick and choose the news more relevant for them

Build follower base Email footers / Website social media badges / email clients / prospects asking them to join you online and remind them in every promotion

you do

Twitter Start following ‘influencers’ in the industry and respond to their tweets

Offer exclusive content / deals e.g. Twixclusives

Show appreciation – for likes / retweets

Don’t over hashtag content = 2 = magic number generates 21% more engagement than tweets with 3+ hashtags

Don’t over promote – be very targeted

Facebook Don’t like own post

Don’t tag photos of clients/employees/fans without permission

Don’t ask for likes for no reason

LinkedIn Don’t join groups to immediately start self-promoting

Don’t ignore the professional tone of LinkedIn

Don’t pester for recommendations