social media 202
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Social Media 202
Kristina Libby
KMV Media
June 2010
We Know the Basics…
• FourSquare
• Blogger Outreach
Now What?
Strategic Social Media
• Why waste time with social media?– Smart, targeted, efficient practices lead to REAL
results.
- Facebook fan valued at approx. $87/fan
QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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decompressorare needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
Case Study: Slobproof! How Facebook led to a feature in the New
York Times
– Created a profile
– Targeted approach
Interior Design
Press Professional
How it works– Found NYTs journalist who wrote for the
Home section– Lead to April 22nd feature in the NYTs
Millions of eyes on the product.
Case Study: National Geographic Museum**
• Took the basic idea of the Museum (a learning institution) and brought it online.
• E-book= teaching through FREE media • Blogger Preview event: Treat social like
traditional; bring the virtual social into the actual social = RESULTS online and offline
*** Done as part of a larger SmithGIfford advertising campaign
Blog:
From April 2009 to April 2010: 37, 609 people have read the TCW blog
Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.
QuickTime™ and a decompressor
are needed to see this picture.
Father’s Day- Bake Me A Wish
• 4 days, 700 comments,
1 $30 dollar cake giveaway• Worked because of the
human connection• Allowed users to “own” the event• Open-- all votes and entries
were visible to the crowd.
Takeaways
• Social needs to be strategic• Social is a pathway to traditional• Social is tactical, efficient and human• Humanizing your brand increases your
brand’s reach• Bringing in old ideas and using them in
new ways melds traditional audience with new mediums.
Contact
Kristina Libby
207-215-4031
For more resources:
http://socialmedia202.tumblr.com/