social media: 14 tips for your linkedin profile

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Social Media Clinic Tuesday, January 28, 2013 14 Tips for Your LinkedIn Profile Presenter: Erika L. Forsythe 1

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Page 1: Social Media: 14 Tips for Your LinkedIn Profile

Social Media Clinic

Tuesday, January 28, 2013

14 Tips for Your

LinkedIn Profile

Presenter:

Erika L. Forsythe 1

Page 2: Social Media: 14 Tips for Your LinkedIn Profile

Tip #1

Maximize your

Headline

Page 3: Social Media: 14 Tips for Your LinkedIn Profile

Tip #2

Update your

Status

Page 4: Social Media: 14 Tips for Your LinkedIn Profile

Tip #3

Utilize your

Summary

Page 5: Social Media: 14 Tips for Your LinkedIn Profile

Tip #4

Set your

Custom URL

Page 6: Social Media: 14 Tips for Your LinkedIn Profile

Tip #5

Invest in your

Profile Photo

Page 7: Social Media: 14 Tips for Your LinkedIn Profile

Tip #6

Make sure your

Profile Photo is

Professional

Page 8: Social Media: 14 Tips for Your LinkedIn Profile

Tip #7

Make sure your

Profile is

Complete

Page 9: Social Media: 14 Tips for Your LinkedIn Profile

Tip #8

Make sure your

Invitations Include a

Personal Message

Page 10: Social Media: 14 Tips for Your LinkedIn Profile

Tip #9

Make sure you

Contribute to the

Conversation

Page 11: Social Media: 14 Tips for Your LinkedIn Profile

Tip #10

Make sure to

Build Your

Network Selectively

Page 12: Social Media: 14 Tips for Your LinkedIn Profile

Tip #11

Make sure to

Participate in

Recommendations

Page 13: Social Media: 14 Tips for Your LinkedIn Profile

Tip #12

Make sure to

Participate in

Endorsements

Page 14: Social Media: 14 Tips for Your LinkedIn Profile

Tip #13

Balance Promoting

Yourself and Being

Helpful on

Page 15: Social Media: 14 Tips for Your LinkedIn Profile

Tip #14

Upload Rich

Media to Your

Profile

Page 16: Social Media: 14 Tips for Your LinkedIn Profile

REFERENCES

Dahl, Sima. “5 Steps to Market Yourself on LinkedIn” marketingpower.comRetrieved January 9, 2014 from: http://www.marketingpower.com/Careers/Pages/Sima%20Dahl's%20Columns/5_Steps_to_Market_Yourself_on_LinkedIn.aspx?utm_source=buffer&utm_campaign=Buffer&utm_content=buffera7e74&utm_medium=linkedin#

Kennis, Leanne (July 21, 2013) “25 Things That Make You look Dumb on

LinkedIn” business2community.com Retrieved on January 15, 2014 from:

http://www.business2community.com/linkedin/25-things-that-make-you-look-

dumb-on-linkedin-0559620

Page 17: Social Media: 14 Tips for Your LinkedIn Profile
Page 18: Social Media: 14 Tips for Your LinkedIn Profile

Why Bother?

Standout Profile = Prospects Take You More Seriously

Standout Profile = Prospects Spend More Time on Your Page

Standout Profile = Attracting More Business Opportunities

Visual Content = Interactive Experience / People Can Comment

Page 19: Social Media: 14 Tips for Your LinkedIn Profile

What Content Can I

Add?• Photos

• Video

• Presentations

• Audio

Page 20: Social Media: 14 Tips for Your LinkedIn Profile

Approved Content Providers for

Media Samples

Page 21: Social Media: 14 Tips for Your LinkedIn Profile

Sample ProfilesClick Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Click Here To Add Text. Continue text.

Page 22: Social Media: 14 Tips for Your LinkedIn Profile

Pastry Chef

Page 23: Social Media: 14 Tips for Your LinkedIn Profile

Pastry Chef – Explore Content /

Photo Scroll from Within Page

Page 24: Social Media: 14 Tips for Your LinkedIn Profile

Entrepreneur

Page 25: Social Media: 14 Tips for Your LinkedIn Profile

Entrepreneur - Video

Page 26: Social Media: 14 Tips for Your LinkedIn Profile

Entrepreneur–Vizify Visual Bio

Page 27: Social Media: 14 Tips for Your LinkedIn Profile

SlideShare Link or

Uploaded Presentation

Page 28: Social Media: 14 Tips for Your LinkedIn Profile

Add Badges or Awards

Book Cover or Menu Cover

Page 29: Social Media: 14 Tips for Your LinkedIn Profile

Even Add a Screen Shot of a

Compliment or Twitter Buzz

Or You in Action

Page 30: Social Media: 14 Tips for Your LinkedIn Profile

Add Links to Articles You Have Written:

Autopopulate with image + clickable link

vs. Upload image + enter info manually

Page 31: Social Media: 14 Tips for Your LinkedIn Profile

How Do I Get Started?

Page 32: Social Media: 14 Tips for Your LinkedIn Profile

Edit Profile – Follow Prompts

Page 33: Social Media: 14 Tips for Your LinkedIn Profile

Add Link or Upload FIle

Page 34: Social Media: 14 Tips for Your LinkedIn Profile

Include a Call to Action

Page 35: Social Media: 14 Tips for Your LinkedIn Profile

Sample Web Pages

Must See Profiles of 2013

Pastry Chef LinkedIn Page – Photo Scroll

Entrepreneur LinkedIn Page – Canyoning in Scotland Video

Entrepreneur Vizify Profile Sample - Overview & Career /

Bio

Page 36: Social Media: 14 Tips for Your LinkedIn Profile

Discussion

What kind of content do you have to share on LinkedIn?

About you?

About your business?

• Video of you giving a presentation

• SlideShare presentation of helpful content to establish

business expertise

• What else?

Page 37: Social Media: 14 Tips for Your LinkedIn Profile

REFERENCES

Moritz, Donna. (December 2, 2013). “How to Enhance Your LinkedIn Profile With Professional Portfolio” socialmediaexaminer.com Retrieved December 18, 2013 from http://www.socialmediaexaminer.com/linkedin-professional-portfolio/

LinkedIn (November 26, 2013) “LinkedIn Must See Profiles of 2013”

slideshare.net Retrieved on December 19, 2013 from

http://www.slideshare.net/linkedin/must-see-linkedin-profiles-of-2013