social media 101 pinterest for your business

Social Media 101: How to Grow your Business with Pinterest

Michelle Hummel CEO of…

Thanks for joining me today!

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© Web Media University 2013. All rights reserved.

A virtual pin board that lets you organize and share all the beautiful things you find on the web

A combination of web bookmarking, social sharing and virtual scrapbooking

Like a craft fair, fashion show, exhibit, tradeshow all rolled into one place

What is Pinterest?


10 Million US Monthly visitors More than 80% of users are women 29% are between the ages of 39-44 Topics of interest – fashion/style,

interior design, hobbies, and cute collectibles/animals

80% of pins on Pinterest are repins

Who uses Pinterest?

Is your target audience on Pinterest?© Web Media University 2013. All rights reserved.

Stay ahead of the competition Users spend 88.3 minutes on

Pinterest – it’s sticky! It’s growing like crazy! Provides significant exposure

and SEO juice for your websiteUsers are closer to the “buy”

trigger in the sales cycle Kotex Pinterest Campaign

Why should you be on Pinterest?


Virtual “dream boards”Pins are an immediate

connection to your product/brand

Boards show what they “like” by interests, ideas, etc.

Buy links turn their “wish list” into an actual purchase

Pinterest shortens the sales cycle

What products can you sell on Pinterest?© Web Media University 2013. All rights reserved.

Official “Pin it” Button, encourages people to pin content from your website

Firefox “Right Click Pin”, for Firefox power users to easily right click and save pins

Pinstamatic, take “snapshots” of websites, highlight special quotes or stats, and pin them on Pinterest

Pinterest Pinning Tools


Creative or innovative ideas for repurposing household items

Crafting ideasDo-it-Yourself before and

after imagesRecycle old products

into newLOWES board

Repinnable Pins: Inspirational


Motivational quotes, photosBeautiful vacation placesLuxury itemsTIP: connect with your target

audience by creating style boards to sum up their lifestyle or the culture of that area

Family Friendly Cincinnati

Repinnable Pins: Motivational


Educational how-to pins such as:How to tie a scarf in a unique wayHow to build a portable herb

gardenHow to pick the best fresh produceHow to generate more leadsHow to be a more effective leaderHow to paint a mountainOLD NAVY “DIY” board

Repinnable Pins: Tutorial


Much like educational pins, solution pins can be related to specific problems your target audience faces

Plumber - how to avoid a costly plumbing repair by doing general pipe maintenance

Dietitian - provide ideas on the proper food portions or the best seasonal selections for food

STAPLES

Repinnable Pins: Solutions


Silly pictures, images, cartoons, or sayings that are funny

TIP: create a board that reflects jokes for your industry “Social Media Funnies”

OLD NAVY

Repinnable Pins: Humorous


Adorable pictures of babies, puppies, kittens, pocket-sized or baby animals

Repinned for the “isn’t that just adorable” factor

TIP: if you own a horse ranch share pictures of new colts, ponies, drawings, paintings and/or videos of your horses

HubSpot “Bad Marketing Kittens”

Repinnable Pins: Cute & Cuddly


Create a board in your company’s signature color “Web Media Experts Blue” and pin images

Geo specific “Cupcakes in Dallas” instead of “Cupcakes”

TIP: create Holiday themed boards for fresh content “Happy Holidays from Web Media Experts”

Web Media Experts Blue

Repinnable Pins: Branding


Video is highly under-utilized in Pinterest

Pin your videos from your YouTube channel

Pinterest will open up a new market space for you

Send Social Media Tour

Repinnable Pins: Videos


Create an image to announce your event on Pinterest

TIP: tie your image to a URL with a special landing page sign up form with a strong offer such as a pre-register discount or bonus “gift”

Pin Campaign: Promote Your Events


Offer a discount when users follow you on Pinterest

Give existing followers some kind of special offer

TIP: create images that encourage other people to share and become followers

DETAILED IMAGE

Pin Campaign: Exclusive Offers


Contestants create a “My Sterling Essentials Board”

Pin at least 5 items from the website

Use hashtag #sterlingessentials on every pin

Comment on contest pin with your board URL

Visit the Facebook page to see if you are a winner!

Pin Campaign: Pin It Contest


Promote your free eBooks, webinars, white papers etc.

Strong call-to-action that connects to a landing page to collect lead info

TIP: be sure to nurture these email subscribers via auto-responders and drip campaigns that follow up over a period of time

HUBSPOT “Helpful Marketing Ebooks” Board

Pin Campaign: Webinars, EBooks


Make sure you watermark your images and include the URL to your website

TIP: include some details about your website but don’t make the watermark the focus of what you share

Web Media Experts Motivational Quote

Pin Campaign: Mark Your Territory


Make sure there is a visual component to all of your blog posts going forward so that you can ensure easy sharing to Pinterest

Create a hypnotic headline to attract your audience

Hubspot “Blog Inbound Marketing” board

Pin Campaign: Blog Promotion


You can simply “like” pins that don’t fit your board

Show appreciation for other people’s pins

TIP: this is a great way to build relationships and grow your followers

Pin Campaign: Like It


Pinterest’s version of a discussion group

Participation gets you a lot of exposure within a target audience

Helps you build your peer network

Invite your fans so they can contribute to your branding efforts

Hub Spot “Pin Your Webinars”

Pin Campaign: Community Boards


Pin Reach, identify your best pins and top influencers following you

Curlate, measure how much traffic Pinterest is referring to your website

Pinerly, future tool for scheduling pins is going to be incredible

Pin Alerts, notifies you whenever someone pins something from your website

Pinterest Analytics Tools


People in the same industryCompetitorsThought leaders People who share great ideas (e.g.

people using your products creatively)

People who have products, etc. that will be of interest to your audience

People who match your audience demographics

Find people to follow


Encourage existing connections to follow you

Look up new connections and follow them

Encourage subscribers of your RSS feed and/or your newsletter to join you

Add a follow button to your website

Add a pin button to your website

Get More Followers


Saturday morningsWeds mornings2PM – 4 PM EST 8 PM – 1 AM EST

Best Pinning Times


According to Pinerly.com:A call-to-action pin

description sees an 80% increase in engagement

Tutorials, DIY guides, and recipe pins see a 42% higher click-through rate

Pins related to trending topics see an average 94% increase in click-through

Post Good Content


20% of your time “pitching” your products or services, showcasing your expertise, your mission, brand, value proposition, case studies, testimonials etc.

80% of your time: creating desire through visually stunning, interesting, and inspirational content

Content Rules of Thumb


Takeaways

Who is your audience and how do you want them to perceive your company/products?

How much time can you devote?What will be your call-to-action? What’s your goal for these efforts?How will you measure and track your progress? What kind of content should you create?


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Questions and Answers

What questions can I help answer?

Thank you for participating!

Michelle Hummel

Web Media University

WebMediaUniversity.com

Phone: 513-204-9324

[email protected]


social media 101 pinterest for your business

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