10 TIPS FOR SOCIAL MEDIA SUCCESS

Social Media 101

1.) You Gotta Be Social!

You can’t be on social media and not be social!

Being social doesn’t mean being silly or unprofessional

It’s about showcasing the warm, friendly, personable side to your brand and connecting with others.

1.) You Gotta Be Social!

2.) Back to School with a Major and Minor

Have a “major” and a “minor” on social media profiles – just like in school!

Social situations rarely involve talking about just one subject all the time and the same is true for social media.

Find a complimentary angle to your business and use that to start making social media connections. Art gallery staff can be passionate about coffee (and latte art!). Hotel employees can share their favourite happy hour recipes.

2.) Back to School with a Major and Minor

3.) Get Chatting

Get chatting – The best way to make new connections, highlight your brand’s personality, and – frankly – just have fun – is to take part in chats.

Twitter chats are the most common but there are also Google + hangouts and Pinterest chats.

3.) Get Chatting

4.) Be Consistent

Be consistent !It’s hard to be social if you’re hyper active one week and then you’re absent for two.

Even if you can’t devote serious time to social media, it’s best to be consistent in your usage.

4.) Be Consistent

5.) Be Yourself!

Be yourself – social media is a great way to show off a love of puns, a witty personality, self-deprecating humor, and wholesome jokes.

5.) Be Yourself!

6.) Be a Source of Media

Take the word “media” to heart. You should aim to engage, inform, entertain, educate your followers.

The most success social media interactions are never based on sales and promotions.

6.) Be a Source of Media

7.) Mix It Up!

Like all good forms of media, keep your content varied.

Mix and match the kind of content you use.

Use a variety text, links, photos, and videos.

Include a mix of serious and lighthearted topics.

7.) Mix It Up!

8.) Jump on the Bandwagon

Embrace and participate in social media trends – like #FriFotos or #MeatlessMonday .

It’s an easy way to share relevant content.

Someone has already done the work for you when it comes to promo work.

8.) Jump on the Bandwagon

9.) Love Thy Competition

Don’t be afraid to interact with your competitors – even to share their content!

It shows you are an engaged, confident brand who is passionate about your industry.

Of course, don’t share information that will hurt your business but…

Feel free to share their inspiring photos or informative articles – let them design and produce some content for you, free of charge.

9.) Love Thy Competition

10.) Choice Confirmation is Key

While we’d all like to have an “Oprah Effect” in social media, chances are we’re never going to “go viral”.

But we can control “choice confirmation”.Your actions on social media can control what

impression the public receives when they search for you online.

You want to make it easy to confirm their choice in you as a bespoke hotel, a trendy restaurant, an inspiring museum, or a passionate tour guide.

10.) Choice Confirmation is Key