social marketology workshop - social shake up, atlanta 09-15-2013
DESCRIPTION
A hands-on workshop based on the Ric Dragon's “Social Marketology” book, presented at Social Shake Up in Atlanta on 09/15/2013. The workshop provided training on the a framework for developing a social media strategy and process.TRANSCRIPT
Ric Dragon, CEO, DragonSearch - @ricdragonSocial Marketology:
@ricdragon
Introduction
Purpose& Vision
Create Indelible
Memories
Goal
Be center to more
storytelling in social media
Objectives
Publish excellent blog
content at least six times
/ month
Increase community by 50%
Increase engagement by 100%
Increase amplification by 50%
Metrics
# of blog posts / month
# of followers
# of interactions
# of shares
# of mentions
# of comments on blog
1000
3000
Twitter Retweets
NOW
Target
Giraffes Hippopotami Monkeys Elephants LionsPeople seeking to save or preserve
Want to save giraffes
Want to save hippopotami
Want to save monkeys
Want to save elephants
Want to save lions
People who love as symbols
Love giraffes as symbols
Love hippopotami as symbols
Love monkeys as symbols
Love elephants as symbols
Love lions as symbols
People who love as pets
People who love Giraffes as pets
People who love Hippopotami as pets
People who love monkeys as pets
People who love Elephants as pets
People who love lions as pets
People who study (scientifically)
Study giraffes
Study hippopotami
Study monkeys
Study elephants
Study lions
DigitalEthos.org/smac
• Domestic Animals (people who love…)• Ferrets• Cats• Fish• Dogs
• Rescue Dogs• Obedience dogs• Specific Breeds
• Hounds• Toy• Sporting• Terriers
• Airedales• Airedale Fanciers Club of Illinois
Competitive Analysis
Company FB Likes Avg # of comments/post
Avg # of likes / post
Avg # of shares / post
Ritz Carlton 453,000 24.6 2791 217.4
W Hotels 142,000 3 281.2 2.6
Four Seasons 193,000 76.6 1548.4 73.8
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
Twitter: @ricdragon
The Big Five Approaches to Social Media
Resources Available
Twitter: @dragonsearch
Twitter: @dragonsearch
Twitter: @dragonsearch
Twitter: @dragonsearch
Twitter: @dragonsearch
Twitter: @dragonsearch
1. Resources2. Which of the 5 big approaches?3. How much of each major activity type?4. Distribution of different platforms
