Social Learning & User Experience

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  • 1. What is Social Learning? Social learning, is all the learning done outside of formal training, such as classroom training and other tracked and managed online education. Also known as informal training. It happens as a formation of communities of people sharing common interests, to share information which remains largely untracked and unmanaged activity.
  • 2. The Trend Large organizations consider this informal sharing of information to be the largest part of learning process. So companies enhance these activities and harness the power. Building communities around common interests, sharing, rating, ranking, ta gging, commenting, one-on-one and group dialogue, blogging, tweeting and collective authoring take place in this new learning world. And people love it.
  • 3. Why Social Learning?Companies need to adopt new technologies and take advantage of the strengths ofneomillennial workers who network, multitask and share valuable informationorganizationally with the proper tools.The benefits of social learning strategies: A successful social learning To promote business collaboration and informal enterprise: learning environments in which multiple groups share ideas, opinions and knowledge. is transparent in all activities The break down communication barriers that often remains pro-active emerge between different groups, time zones, and keeps everyone informed locations. provides multiple feedback loops To enable employees to share their unique expertise with one another through crowd sourcing, thus enhancing the skills of colleagues. To enhance the transfer of knowledge throughout the organization.
  • 4. Social Learning and the WEBWith the evolution of web we see online learners and they are surrounded by thedigital world, as a result have developed new ways of understanding, learning andprocessing new information.In the past, attaining "full social interaction" The Always-On Generationrequired students and teachers to be tied to 74% use IM every weeka physical space-such as a traditional 94% surf the Web forclassroom. homework help 41% use IM or e-mail to talkBut as the web-based and other technologies to teachershave evolved, students and teacher alike are 30% have used IM to findachieving many of the social benefits of social new friendsinteractions in synchronous and asynchronousWeb-based learning environments.
  • 5. Neomillennial learnersThose born after 1982.Online learners have grown up bythe digital world, and as a resulthave developed new ways ofunderstanding, learning, andprocessing new information.They have grown up with the Web,are always-on, and expect toutilize technology in their learning.
  • 6. User Experience & Social LearningIt is time to refine theunderstanding of instructional Cleardesign for new content delivery Structureto meet the expectations of Efficient Intuitivetodays learners as well asclosely aligned it to the learning Simpleobjectives. Engaging SupportiveIt is required that we adopt new Accessiblesocial networking technologiesand integrate them into the endusers experience and learningstyle.
  • 7. User Experience & Social LearningQuestions to ask: How will the use of any particular social media element help the student achieve full cognitive development? How will the use of social media support neomillennial learning styles? How will the use of social networking technologies facilitate learning situated in a social context? What steps as a designer we can take to help users decide which links will meet the users expectation for that link?
  • 8. User Experience & Social LearningHow Users Read Text on the Web Highlighted Keywords hypertext links serve as one form of highlighting; typeface variations/Color Meaningful sub-heading Do not use clever sub-headings; the user doesnt have time to decipher your intended meaning Use one idea per paragraph users skip over additional ideas and/or scan the text for the necessary information Less is more on the web use half the word count(or less) than conventional writing Use an inverted pyramid style start with conclusion, then provide more detailsJ. Morkes and J. Nielsen, Applying Writing Guidelines to Web Pages, 1997.Retrieved March 14, 2005 from
  • 9. User Experience & Social LearningNavigation Structure Language Design Meeting Users ExpectationsJ. Garrett, The Psychology of Navigation, Digital Web Magazine, 2002.Retrieved March 25, 2005 from
  • 10. User Experience & Social LearningNavigation Structure Users look for specific words to Language conceptualize their mental image Design as their target Meeting Users Expectations Users look for similar word usage for clues on which links will lead them to new information Users will mentally flag link that reassure them they are on the right path
  • 11. User Experience & Social LearningNavigation Structure Location of links denotes Language importance. E.g., a link located at Design the top of a web page denotes Meeting Users Expectations importance. Users will try to extract all the information they can from the visual treatments of links, web page design and content Links that are visually clustered together are viewed as conceptually related
  • 12. User Experience & Social LearningNavigation Structure Effective use of language, visual Language design, and vocabulary may Design override users preconceived Meeting Users Expectations mental image Designers need to predict what content users are expecting to find by clicking a link Users have experience on the web and are looking for conceptual similarities
  • 13. User Experience & Social LearningGardeners Multiple Intelligence THINKING SENSATIONAL COMMUNCATIONAL NATURALISTMI Descriptions Source: (
  • 14. User Experience & Social LearningGardeners Multiple Intelligence Verbal-Linguistic: To do with THINKING words, spoken or written. People SENSATIONAL in this area are generally good at writing, oration, and learning COMMUNCATIONAL from lectures. NATURALIST Social Software: Self-Publishing Wiki Podcasting Virtual Learning Environments (VLE) RSS/ATOM eMail Resources: Blogger, Type Pad, Yahoo! 360, Wikipedia, Odeo, iPodder, Moodle, Bloglines, FeedBurner, IMs
  • 15. User Experience & Social LearningGardeners Multiple Intelligence Logical-mathematical: To do with THINKING numbers, logic, and abstractions. SENSATIONAL Those who favor this intelligence COMMUNCATIONAL generally excel in math and NATURALIST computer programming. Social Software: Wiki Asynchronous newsgroups Social Bookmarking (organizing/structuring information) iPod Resources: Wikipedia, WikiBooks, Yahoo Groups, Google Groups, BlinkList, Furl, Yahoo myWeb2.0, Pod2Go.
  • 16. User Experience & Social LearningGardeners Multiple Intelligence Visual-spatial: To do with vision and THINKING spatial judgment. Such people excel SENSATIONAL in art or engineering. COMMUNCATIONAL NATURALIST Social Software: Photo Social Networking Create Multimedia Games Instant Messaging Resources: Flickr, Snapfish, Picasa, Apple iMovie,, Creative Commons,, m, IMs
  • 17. User Experience & Social LearningGardeners Multiple Intelligence Body-kinesthetic: To do with THINKING coordination, movement, and doing. SENSATIONAL These people tend to learn better by COMMUNCATIONAL doing things and interacting. NATURALIST Social Software: Social Bookmarking Online Gamers Instant Messaging Multimedia Resources: Tapped-In, Blink List, Furl,
  • 18. User Experience & Social LearningGardeners Multiple Intelligence Auditory-musical: To do with hearing. THINKING Music helps them work better, and SENSATIONAL helps them learn better from COMMUNCATIONAL lectures. NATURALIST Social Software: Podcasting Audio-Blogging Audio Books iPod Voice Messaging Resources: AudioBlogger,, iTunes, Ya ckPack
  • 19. User Experience & Social LearningGardeners Multiple Intelligence Interpersonal-communications: THINKING To do with interaction with others. SENSATIONAL Tend to learn better in discussions. COMMUNCATIONAL NATURALIST Social Software: Synchronous Learning Com...