social fresh east 2014 program

8/12/2019 Social Fresh EAST 2014 Program

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1 Social Fresh EAST 2014


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WELCOMEWelcome to Social Fresh Conference. We believe youre better

equipped to accomplish your goals when you can connect withlike-minded people. We believe businesses are best when they are

human.

While at Social Fresh, we want you to keep a couple of things in mind.

1. Actively Think Of Helping Others

What have you learned lately that has helped your marketing or your

company? What technology or tool has changed how you do busi-ness? Who do you know that could be a valuable resource for some-

one else?

When youre talking to the folks sitting beside you, networking at

lunch and having amazing hallway discussions, always keep this in

mind.

2. Have A Goal

We are in an ADHD, multi-tasking world and we have tons of projects,challenges and goals. Pick one marketing challenge to focus on at

Social Fresh.

What social network is the most challenging? Which part of your mar-

keting program isnt working? Let people know and ask for help.

3. Start Your Inspiration List

Being more creative in life and in business requires inspiration. Or as I

like to say, you need to brush up against life. There is an abundance of

life for you to brush up against at Social Fresh.

Catalog it. Bookmark every tip, trick, tactic and idea you pick up at the

conference.

To big ideas,

Jason KeathCEO, Social Fresh


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WEDNESDAY July 16, 2014

7:00pm - 8:30pm Opening Reception brought to you by TrackMaven

THURSDAY July 17, 2014

9:00am - 10:00am Check-in10:00am - 10:30amThe Social Fresh Mindset10:30am - 11:00am Team Networking

11:00am - 11:30am

Serious Business Blogging:Own Your Content by Stepping Away From Social NetworksCarrie Kerpen, Likeable Media@CarrieKerpenBlogging has fallen out of favor as new networks emerge daily & contentevolves. Carrie will show how brands (Century 21, Liberty Mutual, and others)increased the effectiveness of their social results by reviving & revisiting theirblog strategy.

11:30am - 12:00pm

Smarter Social Engagement:Secrets to JetBlues Social Response & Customer ServiceLaurie Meacham, JetBlue@LaurieAMeachamJetBlue is a leader in social engagement and customer service. Their customerinteractions are genuine and funny, working to ensure one of the most loyalairline customer bases in the industry. Learn how JetBlues culture, brandpersonality and training programs help create smart social engagement.

12:00pm - 12:30pmBrainstorming: Youre Holding It WrongJason Keath, Social Fresh @jasonkeathThe brainstorm is a watered down clone of what it once was. But it can besaved. Jason shares how to increase your creativity & improve your brainstorms.

12:30pm - 1:15pm NETWORKING LUNCH

1:15pm - 1:30pm INTERVIEW Jason Miller, Sr. Content Manager, LinkedIn

1:30pm - 1:45pm SPOTLIGHT Data Makes You A Better StorytellerLindzee McCain, Simply Measured @lindzeemccain

1:45pm - 2:15pmYour Community is Your Bottom Line: How Communities Start, Thrive & Die

David Spinks, CMX @davidspinksWhen we say the word community, some people get it and some dont. Communitycan be the largest and most profitable asset your business has ever had. Learn howto start a community from scratch, how to grow that community into a thrivingasset, and how to avoid the most common reasons why many communities fail.

AGENDA


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2:15pm - 2:30pm BREAK

2:30pm - 3:00pmCreating Contests: A Winning Method for Crowdsourcing & EngagementErica Campbell Byrum, Homes.com @ericacampbellContests provide one of the best opportunities to facilitate interactionand improve the customer relationship dynamic. With a well planned andexecuted promotional contest, consumers and businesses win by earninglinks, generating engagement and buzz, getting loads of crowdsourcedcontent, and increasing social signals.

3:00pm - 3:30pmIs Your Word of Mouth Working for or Against You?Loic Moisand, Synthesio @LoicMoIn the social age, influencers have a louder and more powerful voice than ever before.With any luck, these influencers can be powerful allies for your brand; but what ifyou replace luck with strategic social marketing efforts? Learn how to find your keyinfluencers (and detractors), strategically reach out, build relationships, ignite thepassion of your fans, and identify key success points to measure your progress.


3:45pm - 4:15pm

We Dont Own Our Channels, Our Fans Do: Putting Fans First on Social MediaJessica Gioglio, Dunkin Donuts @SavvyBostonianDunkin Donuts was featuring a fan of the week way before Facebook Pagesbecame popular. The customer is always the center of their strategy, andtheir customer remains the hero. Learn why Dunkin Donuts puts such alarge emphasis on celebrating their community members, spotlighting realcustomers, and how that strategy leads to measurable results.

4:15pm - 4:45pmSocial Toolkit Refresh: Learn About the Tools, Software and ServicesAdvanced Social Marketers LoveSarah Evans, Sevans Strategy @PRsarahevansIn this session, Sarah will review key tools and software that you need toknow about. She will review their benefits, specialties, costs, and best usecases. Learn about new tools to help equip you for your next social marketingsuccess story.

4:45pm - 5:00pm INTERVIEW Sarah Evans, President, Sevans Strategy

5:00pm - 7:00pm Omni Hotels Evening ReceptionOpen bar, hors doeuvres, and a chance to win Omni prizes


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FRIDAY July 18, 2014

9:30am - 10:00am Check-in10:00am - 10:30am How To Stay Fresh

10:30am - 11:00am

Is Your Brand Visually Chic?The Power of SlideShare and InfographicsJason Miller, LinkedIn @JasonMillerCAContent marketing is all the rage, with mountains of blog posts, videos andsocial posts flooding our customers feeds each day. The challenge? Standingout in a meaningful way. Richer visual content like SlideShare and infograph-

ics will create significant touchpoints with your customers.11:00am - 11:30am#LogitechLive - A Case Study on How Logitech Became the Most MentionedBrand at CES 2014Kelly Maxwell, Logitech @bellemaxwellLogitech set out to create a show presence that could serve as a platform totell the story of its products and break through the noise of CES. Enter LogitechLIVE, a broadcast booth on the show floor where attendees played the part

of technology pundits, recording their own news reports. The result? Logitechbecame the top-mentioned brand at CES.

11:30am - 11:45am BREAK

11:45am - 12:15pm

Wake Up Your Social Demographic:Lessons on Leveraging Your AudiencesPassions From SpotifyJosh Karpf, Spotify @jkarpfLets talk about audience and passion. Your audience is more than an age range

and a psychographic profile and much more than a social networking profile.How your target customers live their lives should be driving more of yourmarketing decisions what they value, what drives their lives and where theirpassions lie. Learn how to define and leverage the real demographic your realaudience and drive your business forward.

12:15pm - 12:45pmHow Social Marketers Are Gaining Real Business Results From Social AdsKatie Roberts, Laureate International Unversities @KatieBRoberts

Every day social ads produce real results for businesses of all shapes andsizes. Learn the best social ad opportunities available today on Facebook andTwitter. Join Katie as she reveals where your business should be spendingtime when it comes to social ads.

AGENDA


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12:45pm - 1:30pm NETWORKING LUNCH

1:30pm - 1:45pm INTERVIEW Beverly Jackson, Director of Social Media, Yahoo!1:45pm - 2:00pm SPOTLIGHT: 5 Ways To Create More Profitable Content TodayChris Moody, Dir. of Corporate Communications, Oracle @cnmoody

2:00pm - 2:30pmSocial Publishings Key Metric

Lauren Teague, PGA Tour @LaurenTeeAs social media increasingly becomes a part of everyones job, knowing howto curate the best content to create a narrative across multiple channels is

vitally important. Learn how the PGA TOUR has taken this approach with theirdigital content team to bring fans inside the ropes and the key metric used tomeasure success.


2:45pm - 3:15pmIs Your Brands Social Media Story Boring? How to Leave an ImpressionBeverly Jackson, Yahoo! @bevjackAs each business competes with selfies, foodspotting, and the latest Buzzfeedlist, the risk of boring customers is increasingly high. Through using live events,leveraging announcements, launching products or news, and investing in thebrand narrative, a business can avoid the boring content trap and make a morememorable impression on its community.

3:15pm - 3:45pm

Shotguns Trump Rifles: Why Social Success is Now a Volume PlayJay Baer, Convince & Convert @jaybaerConventional wisdom has been to carefully select brand participation avenues

and social communication. But consumer behavior and engagement shiftshave smashed those rules. A fast-paced treatise from Jay Baer will have yourethinking the foundation of your social program.

3:45pm - 4:00pm INTERVIEW Jay Baer, President, Convince & Convert

4:00pm - 5:30pm Closing Networking Reception


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CEO

HOST

Sarah Evans@PRsarahevansSarah is a full-time social & digital correspondent, strategist, and

the founder of Sevans Strategy, where she works with companies

like PayPal and Cox Communications. Her personal mission toengage and employ the use of emerging technologies in all

communications connects her with a rapidly growing online andIRL community. Sarahs latest venture is FAVES + CO., a digital

lifestyle publication.

Jay Baer@jaybaerJay is a marketing consultant, speaker, and the author of the New

York Times bestselling book Youtility. As president of Convince& Convertand the founder of five companies, Baer has workedwith over 700 brands including Nike, Cold Stone Creamery, Sony,

ExactTarget, and ConocoPhillips since 1994 including 25 of the

Fortune 1000. His Convince & Convert blog is ranked among theworlds top marketing, content, and social media resources.

Loic Moisand@loicmoLoic co-founded Synthesioin 2006. Responsible for overall

company operations and strategic direction, he has guided thecompany from an early startup to becoming a global leader insocial marketing software solutions. Loic holds an MBA from ESSEC

Business School, Paris, and is a speaker and advisor at social mediaand technology conference and events.

Beverly Jackson@bevjackBeverly Jackson, senior director of social media at Yahoo!, is a dynamic

senior marketing executive adept at building, mentoring, andmanaging high performance entertainment and digital marketingteams. Before joining Yahoo, Beverly was a critical role player in the

delivery of consistent double digit growth for the GRAMMY Awardssocial media performance from 2008 through 2012.

FEATURED SPEAKERS

HOST

Jason Keath@jasonkeathJason thrives on ideas and inspiring others to build something

new and to take chances. As the founder and CEO of Social FreshConference, he curates some of the smartest voices in onlinemarketing. A graduate of UNC Charlotte with a fine arts degree,

Jasons roots are firmly in the creative arts. Jason lives in New YorkCity with his beautiful girlfriend Nicole DAlonzo. You can find him

blogging from your local coffee shop or roaming the streets of New

York City as a full time tourist.


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Jessica Gioglio@savvybostonian

Jessica is the social media manager for Dunkin Donuts. In thisrole, Jessica works with a cross-functional team to manage Dunkin

Donuts social media strategy. A recognized thought leader,

Jessica is the co-author of The Power of Visual Storytelling: How toUse Visuals, Videos, and Social Media to Market Your Brand. Prior

to joining Dunkin Donuts, Jessica held roles at TripAdvisor, StateStreet and Comcast.

Laurie Meacham@laurieameachamLaurie leadsJetBlues Social Media, Customer Commitment,

and Corporate Recovery Specialist teams with a focus on cross-departmental collaboration and social media strategy. She is a

communicator and leader with extensive experience in customer

support through written and verbal communication.

Jason Miller@jasonmillerCAJason is the senior content marketing manager at LinkedIn, leadingthe content marketing and social media strategy for LinkedIn

marketing solutions. Previously, he was the senior manager ofsocial media strategy at Marketo, and spent more than ten years at

Sony Music developing marketing campaigns around the biggestnames in entertainment. Jason is also an award-winning concert

photographer, 80s hair metal karaoke fan and Seinfeld trivia buff.

Carrie Kerpen@carriekerpenCarrie is a self-described (non)trepreneur, author, keynote speaker,and social media expert. She is the CEO and co-founder of socialmedia agency Likeable Media, an award-winning global agency

that works with Fortune 500 clients. Carrie has led the Likeable

Media team to generate over $15 million in revenue and earnextensive recognition, including being named NYCs 6th Best Place

to Work (Crains), a two-time Inc. 500 winner, and a Top 50 Fastest-Growing Women-Owned Businesses in 2013.


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Kelly Maxwell@bellemaxwell

Kelly is the global social media manager at Logitech. She isresponsible for managing the deployment of social platforms,

driving the execution of the companys global social media

strategy, educating employees on the company social mediaguidelines and training employee ambassadors, as well as driving

global social media measurement. She previously ran social andPR programs at Intersil, Brocade and Apple. Kelly is also a CrossFit

affiliate owner and loves coaching Olympic weightlifting.

Josh Karpf@jkarpfJosh is global director of social marketing at Spotify. He hassubstantial experience in driving social and digital integration withcross functional teams at major consumer brands. Josh previously

worked as director of digital marketing at PepsiCo. Josh graduatedfrom Boston University and is an avid lover of live music.

Erica Campbell Byrum@ericacampbellErica is the director of social media at Homes.comand ForRent.com. She brings more than 10 years of experience in marketingand advertising with Dominion Enterprises. Additionally, Erica

is a national public speaker at various multifamily housing andreal estate events such as the National Apartment Association

Education and Conference, and also serves as Vice President ofSocial Media on the Board of the American Marketing Association

Hampton Roads Chapter.

Lauren Teague@laurenteeLauren leads social media at the PGA TOUR. She is responsible for

creating, executing and managing strategy for PGA TOUR socialmedia and fan outreach efforts. She also consults with PGA TOUR

players & agents, as well as tournaments and partners on individualfan relationship strategies and execution.


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Lindzee McCain@lindzeemccainLindzee is a data-driven marketer living the dream as a productmarketing manager at Simply Measured. She began her socialmarketing journey in agency world, where she defined the

social strategy for several of the worlds most prominent brands.At Simply Measured, Lindzee launches new measurement and

reporting solutions designed to address customers toughest

problems, enabling them to do their best work, simply.

Chris Moody@cnmoodyChris is the director of corporate communications atOracle Marketing Cloud. Previously he worked for Compendium acquired by Oracle where he was VP of marketing. Chris is

focused on effectively integrating content marketing with marketing

automation and social media to allow any marketer to be successfulin their increasingly difficult role. He works closely with the Oracle

Marketing Cloud team to help provide the most comprehensivemarketing suite for todays modern marketer.

David Spinks@davidspinksDavid is the CEO and co-founder of the online cooking schoolFeast, founder of The Community Manager, u30pro, andCMXSummit. He has built and managed communities for companies

like Zaarly, LeWeb, Blogdash, and Scribinia. He blogs about startupsand life at WhatSpinksThinks.com.

Katie Roberts@katiebrobertsKatie is senior social media marketing manager forLaureate,

Inc. She has been driving offline experiences through onlineconversations for more than 15 years. Leading a global team

that supports four international online universities, Katieunderstands the ever changing social media landscape and the

need to constantly re-energize social media strategies as theysupport business objectives.


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PARTNERS Platinum

Social Fresh is excited to be partnering with Omni Hotels &

Resorts for all of our 2014 conferences.

Omni Hotels & Resorts creates genuine, authentic guestexperiences at 50 distinctive luxury hotels and resorts in leading

business gateways and leisure destinations across North

America.

From exceptional golf and spa retreats to dynamic business

settings, each Omni Hotel & Resort showcases the local flavor of

the destination while featuring four-diamond services, signature

restaurants, Wi-Fi connectivity and unique wellness options.

Known for its award-winning, personalized service, Omni Hotelsleaves a lasting impression with every customer interaction, with

a heightened level of recognition and rewards delivered through

its Select Guest loyalty program and the companys Power

of One associate empowerment program. Whether its for a

vacation or a business meeting, Omni Hotels & Resorts leaves alasting impression on its customers.

OmniHotels.com@omnihotels


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Social intelligence. Business results.

Synthesio, named the leader in The Forrester Wave: Enterprise

Listening Platforms, Q1 2014 report, is a Global Social IntelligencePlatform. B

uilt for scale, Synthesio is a true enterprise platform providinginsights, analytics, and engagement across the enterprise.

Synthesio is used by some of the worlds top brands, and the

agencies that support them, as the framework for building social

intelligence that provides real business results.

Founded in 2006, Synthesio has four global offices.

Synthesio.com@synthesio


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Convince & Convert is a boutique digital marketing consultancy

led by New York Times best-selling authorJay Baer(@jaybaer),

who possesses more than 20 years of digital marketing

experience. The firm, with team members from coast to coastin the US, provides social media and content marketing audits,

strategic plans, and ongoing advice and counsel to some of

North Americas best-known brands. The Convince & Convertblog (convinceandconvert.com) has been named the #1 content

marketing resource by the Content Marketing Institute.

The team is also responsible for the weekly Social Pros podcast,

the show for real people doing real work in social media, whichfeatures detailed insider conversations with social media

managers from some of the biggest companies in the world.

For powerful insights from Social Pros podcast guests

(including several speakers at Social Fresh), visit

SocialFresh.com/socialprosto download via SlideShare, Social

Pros All-Stars Collection One - The Education and EmploymentHistories of 27 Leading Social Media Professionals Compared,

Baseball Card Style.

ConvinceandConvert.com @jaybaer


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Sevans Strategy is a PR and new media consultancy owned and

led by Sarah Evans (@PRsarahevans).

Dont just tell your story, get people to tell it with you.

Sevans Strategy does audience and customer engagement for

big events (its like bringing in your own, personal news crew toget the content you want).

Sarah is your digital correspondent, handling social and digital

strategy, talent, editing and publishing. Sevans Strategy works

with companies like PayPal and Cox Communications as a digitalcorrespondent and runs popular digital lifestyle publication

FAVES + CO. (sarahsfav.es).

Sarahs career is a mashup of all her favorite things. She began

her career in communications and government relations and a

love of technology forever changed her professional path. While

her focus over the past ten years has been public relations, shesmorphed into a correspondent and consultant, sharing all

things digital lifestyle.

Sarahsfav.es @PRsarahevans


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Unique. Creative. Innovative.

Encore Event Technologies is the leading provider of unique,creative and innovative in-house audiovisual services for hotels,

conference centers and resorts throughout North America.

Encore Productions, the production division of Encore Event

Technologies, is a full-service creative production and A/V

equipment rental company, helping clients tell their stories

around the world.

Under the umbrella of the Freeman Company, Encore Event

Technologies is most unique, creative and innovative company

in the industry.

Encore-us.com @EncoreBuzz


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TASTEdaily is the daily email for bold women, empowering

readers through inspirational lifestyle topics and actionable

advice. We provide the proactive woman on the go with timelyinsights and curated content on wellness, business, music, and

style. All delivered in short snapshots and images for the modernmobile citizen.

When you subscribe to TASTEdaily, you will be opting in to a

community that is built for you: the woman on the go, working

tirelessly to elevate her life, in small and large ways.

TASTEdailys latest program is Victory Rituals, a workshop based

on the concept that when you commit to a small series of actions

(or rituals) each morning, they can lead to big achievements.

Sign up at SocialFresh.com/victory.

TASTEdaily.com @TASTEdaily


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PARTNERS Gold

The leading social media analytics

and measurement platform usedby brands across the globe toquantify performance, determine

impact and derive strategic

direction from social media data.

SimplyMeasured.com@simplymeasured

Modern Marketers choose Oracle

Marketing Cloud solutions to createideal customers & increase revenue bydelivering personalized experiences

across all marketing channels.

Oracle.com/marketingcloud@eloqua

The marketing analytics software

for search, links, social, and brand.

Moz is a vibrant online marketing

community and your resource forlearning inbound marketing.

Moz.com@moz

Simple, powerful connections,

powered by @Citrix. Make

meetings better with 3 for free, or

go with pro.

GoToMeeting.com@gotomeeting


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Engage your audience

everywhere. We help marketerslaunch powerful social marketingcampaigns to reach, engage and

connect with their consumers.

Offerpop.com@offerpop

The competitive intelligence

platform for enterprise marketers.

TrackMaven.com@trackmaven

Quickly create and deploy a variety

of web forms with no coding

needed. We help businesses

manage more efficiently andcapture more leads.

Formstack.com@formstack


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PARTNERS Silver

EdisonResearch.com

@edisonresearch

Aptvue.com@aptvue

Likeable.com

@LikeableMedia

evokad.com@evoklarry

Momentfeed.com

@momentfeed

IgniteSocialMedia.com

@ignitesma

WOMMA.org

@womma


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PARTNERS Media

4aaf.com

@4aaf

AMAcentralflorida.org@amacfl

BrandonUttley.com@brandonuttley

Firebrandgroup.com

@FirebrandGrp

MaximizeYourSocial.com

@MaxYourSocial


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FRESH Stats

Thanks Edison Researchand Tom Webster (@webby2001) for theirhelp in sharing this great data on the current state of social.

Facebook, Twitter Lead in Awareness

The percent of Americans (age 12+) aware of:

Facebook- 93%

Twitter- 92%

MySpace- 77%

Instagram- 71%

Google+- 56%

Snapchat- 53%

Pinterest- 50%

LinkedIn- 46%Tumblr- 41%

Vine- 36%


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Data provided by Edison Research

Instagram Now Tied for Second in Usage

The percent of Americans (age 12+) using each social networking sites:

Facebook- 58%

LinkedIn- 19%

Instagram- 19%

Google+- 17%

Twitter- 16%

Snapchat- 13%

Pinterest- 13%

MySpace- 10%Vine- 9%

Tumblr- 6%

2103 usage and 2014 usage:


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FRESH Stats

Pinterest Dominated by Female Users

The percent of Americans (age 12+) using each social networking sitesby gender:

Facebook- 54% of men, 63% of women

LinkedIn- 22% of men, 17% of womenInstagram- 16% of men, 23% of women

Google+- 20% of men, 15% of women

Twitter- 15% of men, 17% of women

Snapchat- 13% of men, 15% of women

Pinterest- 4% of men, 22% of women

MySpace- 9% of men, 11% of women

Vine- 9% of men, 9% of women

Tumblr- 5% of men, 8% of women


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Data provided by Edison Research

More Than 4 in 10 Twitter Users Visit the Service

Nearly Every Day (or More Often)The percent of Americans (age 12+) who use the service:

Several times a day- 26%

Nearly every day-17%

At least once a week- 30%At least once per month- 14%

Less often than once per month- 11%

Dont know- 2%


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4 Tips For Getting More Instagram Followers1. Jumpstart Your Existing Audiences

This is back to basics stuff here, but sometimes we forget the mostsimple steps.

Remember that your email subscribers, Facebook fans and Twitter

followers are probably interested in Instagram themselves.

Let them know that your brand is using Instagram andencourage them to follow your account.

Remember all your touchpoints like in-store signage, website

call-outs and more. Dont expect people to just find you on their

own; be sure to include your handle, not just the Instagram logo.

2. Content + Engagement

Have a content plan. Dont just post a photo because you haventin a while. Instagram is a highly effective channel for awareness and

engagement, so if you use it, give just as much attention as you

would any other channel.

3. Utilize Relevant Hashtags

Hashtags allow people to find photos that match their interests.

In a click and get economy, people tag content so they can

connect to a larger audience. Make sure your posts can be found

by using hashtags relevant to your brand and content. Use sites

like tagsforlikes.comto research popular Instagram hashtags.

4. Consider Running a Contest

What better way to create visual content around your brand than

bringing your community into the fray themselves?

Encourage users to share a pic of their favorite outfit or theirbest memory of a trip, especially if that moment relates back to

your brand. Enable your fans to share what they love about your

brand or location and use a branded hashtag to track responses.

FRESH Insights


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How to Grow Your Email List with a SimpleTwitter TrickSo youve spent hours and hours blogging and getting the word

out about about your articles, now what?

You probably work to reach out and respond to the folks whohave shared your content on different social sites, but why stop

there? Why not convert them into a new email subscriber tofurther build a relationship with them?

Theyre already primed for connection since they have shownan interest in your writing and a small sign of personal, human

interaction e.g. @nickcicero thanks for sharing, Nick!

compels people to reciprocate.

Enter the Twitter Lead Generation Card.

Simply visit ads.twitter.com, choose creatives then cards to

set up a card with a sample message like Get my content first &

receive exclusive content in your inbox.

With your simple follow up tweet and a click your user gives

their email without ever leaving Twitter. Simply download the

contacts and import them into your email provider or CRM of

choice.You can even go one step further, building a separate email list

from these contacts to increase your audience segmentation.

How do Twitter users respond to your emails? Now you can find

out.

Email is not dead. Its just getting started. Your contact list is

the holy grail. Its easier than you think to grow your email lists

without being intrusive or relying on a web signup form.

FRESH Insights


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Article excerpts from SocialFresh.com

How to Name Your Pinterest BoardsIts no secret that Pinterest is one of the most used social network

sites of today. As the visual web expands, organizing your content

for consumer discovery is crucial.

One of the easiest ways to be found through Pinterest search is

by having a searchable board name.

Look at your industry and make a diagram of anything that canrelate back to you. Think of it as a web, with your specific product

or industry in the middle: what can branch out from that?

Grab their attention but dont blur the lines while using

keywords is helpful for searches, be clear while still being creative.If you can add a little humor, you can make the board all the more

appealing.

A perfect example is dry cleaning service Classic Cleaners. While

it seems obvious that they would pin about fashion, the way theboards are broken out and titled gives them a leg up on some of

their competitors. Instead of simply naming boards like Mens

Fashion or Womens Fashion they used attention grabbing titles

like Bag, Lady?

This board could have easily been named Purses and Fashion

Fanatics or could have just been Fashion. But none of those other

options grab your attention like the ones they picked.

They branched out and around their industry with some How To,Home Dcor and Childrens boards.


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Staying FreshSocial Fresh Conference takes place over a few days, but the ideas youll

gain and the people youll meet will stay with you for much longer.

To get the most out of your experience, consider how Social Fresh will

be helpful to you next month and next year.

1. Stay in Touch

The people you meet at Social Fresh will be a lasting resource for you.

Exchange business cards. Follow them on Twitter. Most importantly

reach out.Ask how you can help. Support their projects. Meet them for coffee.

2. Refer Back to Your Challenge

At the beginning of the conference, we asked you to define one

marketing challenge to be mindful of during your time at Social Fresh.

Did you get ideas and resources that will help you with this

challenge? Can the people you met help you continue to solve thispain point?

3. Extend the Conference Mindset

Social Fresh exists outside of our social media conferences.

The Social Fresh blog is an ongoing resource for your inspiration and

education: SocialFresh.com

The Social Fresh Insights email newsletter brings the best of the webssocial media insights right to your inbox: SocialFresh.com/subscribe

And the Social Fresh community is here to help. We encourage you to

reach out to the Social Fresh staff, speakers, and attendees you met.

Thanks for making Social Fresh Conference 2014 a success. See you

next year!


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Let the

rewardsbegin

Join Omni Select Guest and be rewarded all day, every day.

Members enjoy complimentary perks including:

3MB Wi-Fi service

Morning beverage delivery

Shirt pressing

Bottled water

Daily shoeshine

Plus the opportunityto earn free nights

The more times you stay the better the rewards.

Double night credits, room upgrades and so much more!


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WEDNESDAY, July 167:00pm Opening Reception/ Early Check-in

THURSDAY, July 17

9:00am Check-in10:00am The Social Fresh Mindset

10:30am Team Networking11:00am Serious Business Blogging - Carrie Kerpen, Likeable Media11:30am Smarter Social Engagement - Laurie Meacham, JetBlue

12:00pm Brainstorming: Youre Holding It Wrong - Jason Keath, Social Fresh

12:30pm NETWORKING LUNCH1:15pm Interview: Jason Miller, LinkedIn

1:30pm Spotlight: Data Makes You a Better Storyteller - Lindzee McCain, Simply Measured

1:45pm Your Community Is Your Bottom Line - David Spinks, CMX

2:15pm BREAK2:30pm Creating Contests, A Winning Method - Erica Byrum, Homes.com

3:00pm Is Your Word of Mouth Working for or Against You? - Loic Moisand, Synthesio

3:30pm BREAK3:45pm We Dont Own Our Channels, Our Fans Do - Jessica Gioglio, Dunkin Donuts

4:15pm Social Toolkit Refresh - Sarah Evans, Sevans Strategy4:45pm Interview: Sarah Evans, Sevans Strategy

5:00pm Omni Hotels Evening Reception

FRIDAY, July 18

9:30am Check-in10:00am How To Stay Fresh10:30am The Power of SlideShare and Infographics - Jason Miller, LinkedIn

11:00am #LogitechLive: A Case Study - Kelly Maxwell, Logitech

11:30am BREAK11:45am Wake Up Your Social Demographic - Josh Karpf, Spotify

12:15pm Real Business Results from Social Ads - Katie Roberts, Laureate Inc.

12:45pm NETWORKING LUNCH1:30pm Interview: Beverly Jackson, Yahoo!

1:45pm Spotlight: 5 Ways to Create More Profitable Content Today - Chris Moody, Oracle

2:00pm Social Publishings Key Metric - Lauren Teague, PGA Tour

2:30pm BREAK2:45pm Is Your Brands Social Media Story Boring? - Beverly Jackson, Yahoo!

3:15pm Why Social Success is Now a Volume Play - Jay Baer, Convince & Convert3:45pm Interview: Jay Baer, Convince & Convert

4:00pm Closing Reception

AGENDA Glimpse Full agenda on page 4


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