social desperation in a fickle society
DESCRIPTION
One acts "socially" desperate when one puts up a status updates attracting attention to itself. But do brands also do the same? What does it mean when one says that society has become fickle? What does that have to do with "social desperation"? And what does that mean for you, as a social media marketer? Kapil Gupta, CEO, OMLogic, explores.TRANSCRIPT
- 1.SOCIAL DESPERATION IN A FICKLE SOCIETY
2. 2011 The Year That Was 3. 33,748,542 views on YouTube in 56 days 4. Single of the year on BBC radio.TV road-blocked a whole Saturday for the 1st Tamil song to be premiered on it. 5. Facebook profile pic of the year Please welcome Anna Hazare! 6. 364K likes on FB200K+ followers on Twitter by Aug 27th itself 7. A seemingly innocuous friendship campaign recovered the 31% drop Airtel had experienced in Q4 of 2010 8. And went on to even run businesses selling HFZmerchandise! 9. Airtel spent 300 Crores in its re-branding campaign in November 2010 10. AND GOT NOTHING!! 11. WE LIVE IN A FICKLE SOCIETY !!! 12. BRANDS WANT THIS FROM EVERY CAMPAIGN 13. AND THE RESULT IS SOCIAL DESPERATION? 14. ENGAGEMENT KE LIYE KUCH BHI KAREGA!! 15. PLEASE JOIN MY COMMUNITY.I AM FUN !!! 16. TALK TO ME PLEASE !!! 17. PLEASE TALK. PLEASE PLEASE PLEASE !!! 18. I WILL PAY YOU IF YOU DOGoodiesContestAwards 19. SO WHAT DO I DO IN SOCIAL? 20. Yatra Cricket ManagerBrief: Associate Yatra.com with cricketInsight: What do cricketers do most other thanplay? THEY TRAVELSolution: An online strategy game to managethe travel of Team India XI during the worldcup. Interesting hurdles every day to optimizemorale & fitness of the team. SimulatedYatra.com booking engine interface for thecampaign.Result: Excellent association of cricket withbrand Yatra.ENGAGEMENT THAT RELATES TO THE BRAND 21. TRUE ENGAGEMENT ABOVE ALL CONTESTS 22. BE CLEAR AUTHENTICITY & TRANSPARENCYOR 23. KNOW BEFORE YOU RESPOND QUICK TURN-AROUND IS NO JUSTIFICATION FOR MISINFORMATIONHRLegalSaleFinanceTech SupportCustomer Support 24. FRIENDS REFERRAL IS MOST IMPORTANT 25. AND DO KEEP YOUR FINGERS CROSSED..REMEMBER, YOU CAN ONLY WIN SOME, LOSE SOME!! 26. THANK YOUReady to Be Social the Indian way?Wed LOVE to be your partner!Website: http://omlogic.comFacebook: https://www.facebook.com/OMLogicTwitter: https://twitter.com/#!/OMLogicEmail: [email protected]