Social Commerce Yesterday, Today & Tomorrow

tnooz-Amadeus Mid-year 2011 Webinar

Social Commerce – Primordial Swamp

June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: Elephi Pelephi flickr

Robert Cole | RockCheetah - 2

Social Commerce – Yesterday (Predictions from December 2010)

• Social

– Telepresence (FaceTime) | Hit on New Phones?

• Location

– Check-ins Growing Rapidly | Going Mainstream?

• Mobile

– NFC Gathering Steam | Maybe in June iPhone 5?

• Commerce

– Groupon | Rapid Expansion + Rampant Cloning

June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: Katherine H flickr

Robert Cole | RockCheetah - 3

Social Commerce – Today (Observations from June 2011)

• Social – Limited Traction for Social Currencies

• Klout Score & Empire Ave Share Price?

• Location – Geo-tailored Offers Showing Promise

• jetBlue – 10th Anniversary

• Mobile – Promo-Driven Flash Mobs

• Ocean Properties – Bacardi Girls

• Commerce – Currently, Most Group Buying Isn’t Social

• Station Casinos – welovelocals

June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: kagey_b flickr

Robert Cole | RockCheetah - 4

Social Commerce – Tomorrow (Prophecies beyond July 2011)

• Social – Social Graph Consolidation

• Facebook Gets Semantic

• Location – Venue Harmonization

• FourSquare Venues Project

• Mobile – Near Field Communications

• Payments, Ads & Loyalty Get Personal

• Commerce – Wallets

• Google Wallet | Apple iWallet are Game Changers

June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Image: just.Luc - flickr

Robert Cole | RockCheetah - 5