social chat with tweet reach
TRANSCRIPT
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7/28/2019 Social Chat with Tweet Reach
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Social MediaSocial Media
Tweet Reach - Star Guest
By Tweet Category for iPad
Date: 04/23/2013
Analysis of the session 'Social Media' created with Tweet Category
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7/28/2019 Social Chat with Tweet Reach
2/17Analysis of the session 'Social Media' created with Tweet Category
Session Social Media
Introduction: Great chat with Tweet Reach, very interesting Q&A and very active users.
Statistics
416 5570 180 153
11 0 2
1.416.851 ImpressionsPotential impact
7,6
231.023 UsersPotential reach 4.200
Categories
Category Total
tweets
% Original
Tweets
RT User
Replies 160 38 153 7 29
Other 111 27 73 38 33
Statements 52 13 48 4 15
Positive 27 6 26 1 8
Links 17 4 11 6 15
Answer 3 10 2 6 4 7
Answer 6 10 2 6 4 7
Answer 1 9 2 6 3 6
Rest of categories 20 5 17 3 17
Charts
num.
tweets
time00:0022 apr
4
02:40 05:20
1
08:00 10:40
3
13:20
9
16:00
2
18:40
2
21:20
25
00:0023 apr
num.
users
num.
followers
0-50
1
50-100
2
100-150
1
150-200
1
200-250
2
250-300
3
300-400
4
400-500
9
500-750
5
750-1000
5
1000-1500
10
1500-5000
7
5000-10000
5
>10000
num.
tweets
per user
num. users
291
42
13
24
5
19>5
Most Active Users
SocialMichelleR
75tweets
2588followers
NcVanderhall
49tweets
1030followers
CBarrows
37tweets
735followers
4tweetreachapp
33tweets
5595followers
5jameshicks
20tweets
3180followers
6aknecht
18tweets
4426followers
7GettysburgGerry
15tweets
12047followers
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7/28/2019 Social Chat with Tweet Reach
3/17Analysis of the session 'Social Media' created with Tweet Category
Potential Reach
Replies
Other
Potential Impact
Replies
Other
Users
Other
Replies
Original tweets
Replies
Other
Retweets
Other
Replies
Charts
Category Total
tweets
% Original
Tweets
RT Users Impressions Potential Reach Tweets/
User
Followe
User
Replies 160 38 153 7 29 528.805 91.423 5,5 3.152Other 111 27 73 38 33 447.083 183.870 3,4 5.571
Statements 52 13 48 4 15 148.561 51.128 3,5 3.408
Positive 27 6 26 1 8 84.666 26.278 3,4 3.284
Links 17 4 11 6 15 41.191 34.177 1,1 2.278
Answer 3 10 2 6 4 7 29.799 22.035 1,4 3.147
Answer 6 10 2 6 4 7 18.222 10.458 1,4 1.494
Answer 1 9 2 6 3 6 65.364 57.600 1,5 9.600
Answer 4 7 2 6 1 6 19.705 17.117 1,2 2.852
Answer 2 6 1 4 2 4 20.956 15.780 1,5 3.945
Answer 5 5 1 5 0 5 8.591 8.591 1,0 1.718
Pictures 2 0 2 0 2 3.908 3.908 1,0 1.954
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7/28/2019 Social Chat with Tweet Reach
4/17Analysis of the session 'Social Media' created with Tweet Category
55 5,0 7,6 25.761
Most active users
SocialMichelleR
75tweets
NcVanderhall
49tweets
CBarrows
37tweets
tweets
tweets
Most popular users
raehanbobby
49.657followers
karimacatherine
35.656followers
LovelyLu
16.769followers
followers
followers
Users with the highest impact
SteveCassady
209.076impressions
SocialMichelleR
194.100impressions
tweetreachapp
184.635impressions
impressions
impressions
Most participative users
SocialMichelleR
11num. categories
CBarrows
10num. categories
NcVanderhall
7num. categories
num. categories
num. categories
Retwitters
SocialMichelleR
26num. of RTs
jimhedger
9num. of RTs
NcVanderhall
5num. of RTs
num. of RTs
num. of RTs
Most original users
SocialMichelleR
49original tweets
NcVanderhall
44original tweets
CBarrows
37original tweets
original tweets
original tweets
4200
Very low
0 to 10
followers
Low
10 to 50
followers
4
Medium-low
50 to 200
followers
10
Medium
200 to 500
followers
14
Medium-high
500 to 1000
followers
15
High
1000 to 5000
followers
12
Very high
>5000
followers
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7/28/2019 Social Chat with Tweet Reach
5/17Analysis of the session 'Social Media' created with Tweet Category
SocialMichelleR
75
NcVanderhall
49
CBarrows
37
tweetreachapp
33
jameshicks
20
aknecht
18
GettysburgGerry
15
SteveCassady
14
Cassaleenie13
SparkerWorks13
jimhedger13
fionamacd12
sgoodacre
12
DanielMelbye
11
BH_Social
7
lttlewys
7
socltribe
7
SyrupD
6
nickcicero
6
LovelyLu
4
jonmetricas
4
FireStarterSM
3
HashtagJimmy
2
RedeApp
2
raehanbobby
2
ssieg
2
Atomic_Reach
1
CoreyFreeman
1
Deena_McKay
1
JMSDreaming
1
JoeBugBuster
1
ParentsofOMM
1
QVIVOapp
1
Shelby_Thev
1
TheJoyWriterx2
1
TheMomsJournal
1
Tribe2point0
1
YourSocialMove
1
bigmahi
1
chlj
1
cvvalencia
1
fivesprouts
1
giasison
1
javilabbe
1
karimacatherine
1
kickstartsales
1
leahmars
1
mgmt_leadership
1
mincedmedia
1
naimsays
1
pjmckeown
1
therapist_paul
1
ukiran_2
1
websuccess
1
wordwhacker
1
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6/17Analysis of the session 'Social Media' created with Tweet Category
Annexes
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7/28/2019 Social Chat with Tweet Reach
7/17Analysis of the session 'Social Media' created with Tweet Category
Category
Answer 1Answer 1
6 6 3 57.600 65.364 1,0tweets users retweets potential reach potential impact tweets /
user
Most Active
Users
1.SocialMichelleR2.CBarrows
3.NcVanderhall4. jameshicks5. raehanbobby
Tweets from this category
@SocialMichelleRMichelle StinsonRoss
Q1 @tweetreachapp How are smartphones and tablets changing the
way people watch TV? #SocialChat
@CBarrowsCBarrows
A1: Multiple screen viewing - #WalkingDead and #Conan are great
examples of how tv shows are using tablets for me #socialchat
@jameshicksJames Hicks
.@SocialMichelleR A1: definitely engaging more with TV programs
with #socialTV - adds a new experience #socialchat
@NcVanderhallNadia Vanderhall
MT @tweetreachapp: A1 41% of tablet owners & 38% of
smartphone owners use their devices while watching TV daily!
#socialchat
@sgoodacreSimon Goodacre
I do! RT @tweetreachapp: A1 41% of tablet owners & 38% of
smartphone owners use their devices while watching TV daily!
#socialchat
@raehanbobbyBobby Umar
A1: The couch, loveseat and the desk can be anywhere now.
#socialchat #smartphones #tablets
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7/28/2019 Social Chat with Tweet Reach
8/17Analysis of the session 'Social Media' created with Tweet Category
Category
Answer 2Answer 2
4 4 2 15.780 20.956 1,0tweets users retweets potential reach potential impact tweets /
user
Most Active
Users
1.SocialMichelleR2.CBarrows
3.GettysburgGerry4.sgoodacre
Tweets from this category
@SocialMichelleRMichelle StinsonRoss
Q2 @tweetreachapp Which social platforms dominate the digital
discussions of TV? #SocialChat
@GettysburgGerryGerry Michaels
A2 for me personally, I use and like twitter the best... #socialchat
@sgoodacreSimon Goodacre
A2) Has to be Twitter at #1 right? I hear a lot of folks use Tumblr as
well. #socialchat
@CBarrowsCBarrows
A2: I use mainly @Getglue at this point - but I've used @Intonow and
@Viggle as well #socialchat
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7/28/2019 Social Chat with Tweet Reach
9/17Analysis of the session 'Social Media' created with Tweet Category
Category
Answer 3Answer 3
6 7 4 22.035 29.799 0,9tweets users retweets potential reach potential impact tweets /
user
Most Active
Users
1.SocialMichelleR2.BH_Social
3.CBarrows4.LovelyLu5.QVIVOapp
Tweets from this category
@SocialMichelleRMichelle StinsonRoss
Q3 @tweetreachapp What shows are engaging well on social? What
are they doing? #SocialChat
@CBarrowsCBarrows
A3: For me - it's #WalkingDead - very interactive with it's post show
@talkingdead and hashtags #socialchat
@LovelyLuLouise DiCarlo
A3 I love shows that engage with #s - #Scandal @AskScandal entire
cast tweets during the show. #socialchat
@BH_SocialBrandon H
A3 Interesting to see brands like espn build entire shows on instant fan
interaction #Socialchat
@fionamacdFiona MacDonald
A3 the whole Boston event too - good and bad! #Socialchat
@sgoodacreSimon Goodacre
A3) I think #MadMen's #MadMenMotto idea really reveals the ethos of
the show. I could see that winning fans. Tough to do though!
#socialchat
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7/28/2019 Social Chat with Tweet Reach
10/17Analysis of the session 'Social Media' created with Tweet Category
Category
Answer 4Answer 4
6 6 1 17.117 19.705 1,0tweets users retweets potential reach potential impact tweets /
user
Most Active
Users
1.SocialMichelleR2.BH_Social
3.CBarrows4.GettysburgGerry5.NcVanderhall
Tweets from this category
@SocialMichelleRMichelle StinsonRoss
Q4 @tweetreachapp How can social media be used to help people
discover new shows? #SocialChat
@GettysburgGerryGerry Michaels
Q4 @tweetreachapp How can social media be used to help people
discover new shows? #socialchat
@BH_SocialBrandon H
A4 Social apps like @Vine may introduce new content to bored
viewers. Ultimate tease bc it's limited but audience knows limit
#Socialchat
@CBarrowsCBarrows
A4: Just like twitter can help you find recommendations on things you
might like, works the same for TV shows #socialchat
@SparkerWorksSarah A. Parker
A4. If an actor you love from an old show promotes their new project
on SM & you follow, might be the extra nudge to watch
#socialchat
@NcVanderhallNadia Vanderhall
Good question! RT @gettysburggerry: Q4 @tweetreachapp How can
social media be used to help people discover new shows? #socialchat
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7/28/2019 Social Chat with Tweet Reach
11/17Analysis of the session 'Social Media' created with Tweet Category
Category
Answer 5Answer 5
5 5 0 8.591 8.591 1,0tweets users retweets potential reach potential impact tweets /
user
Most Active
Users
1.Cassaleenie2.SocialMichelleR
3.aknecht4. fionamacd5.sgoodacre
Tweets from this category
@SocialMichelleRMichelle StinsonRoss
Q5 @tweetreachapp How can brands other than shows or networks
tap into the fan engagement & real-time discussions?
#SocialChat
@fionamacdFiona MacDonald
A5 I noticed some product placements lately - like Windows Surface -
brands could play that up some how #Socialchat
@sgoodacreSimon Goodacre
A5 I love it when they get the actors to be in the ads. Like Christina
Hendricks selling Johnny Walker. #socialchat
@aknechtAlan K'necht
Just like shows did in the 50s & 60s MT @sgoodacre: A5 I love it
when they get the actors to be in the ads. #SocialChat
@CassaleenieCassie L. Gray
Q5: for instance, I know on #Idol, they always 'drink' coke products
#socialchat
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7/28/2019 Social Chat with Tweet Reach
12/17Analysis of the session 'Social Media' created with Tweet Category
Category
Answer 6Answer 6
6 7 4 10.458 18.222 0,9tweets users retweets potential reach potential impact tweets /
user
Most Active
Users
1.SocialMichelleR2.BH_Social
3.CBarrows4.Cassaleenie5.aknecht
Tweets from this category
@SocialMichelleRMichelle StinsonRoss
Q6 @tweetreachapp How can companies use the real-time feedback
that social media enable? #SocialChat
@fionamacdFiona MacDonald
A6 to listen!!! #Socialchat
@CBarrowsCBarrows
A6: To learn about their fan base - what they like, what they don't like,
what they expect (shock and awe!) #socialchat
@BH_SocialBrandon H
A6 Real-time feedback from customers allows ability to test quality
content while tracking interests #Socialchat
@aknechtAlan K'necht
But are they always right? RT @tweetreachapp: A6 Listen! Pay
attention to what your viewers, customers and fans are saying.
#SocialChat
@socltribeSocial Tribe
A6. Real-time feedback gives brands instant information and the
opportunity to pivot/respond as needed #socialchat
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7/28/2019 Social Chat with Tweet Reach
13/17Analysis of the session 'Social Media' created with Tweet Category
Category
PositivePositive tweets
26 8 1 26.278 84.666 3,2tweets users retweets potential reach potential impact tweets /
user
Most Active
Users
1.NcVanderhall2. jameshicks
3.SocialMichelleR4.CBarrows5.GettysburgGerry
Tweets from this category
@tweetreachappTweetReach
We're happy to be here! Can't wait for tonight's conversation.
#SocialChat
@NcVanderhallNadia Vanderhall
My fav during TV shows is Twitter- its instant & you are able to
find people outside of your 'reach' to interact w/.. Very cool #socialchat
@CBarrowsCBarrows
I also miss social engagement with #Lost - it was an awesome
experience #socialchat
@SocialMichelleRMichelle StinsonRoss
I was such a #LOST junkie!!!! RT @CBarrows: I also miss social
engagement with #Lost - it was an awesome experience #socialchat
@GettysburgGerryGerry Michaels
Dateline does, and has done a great job of interacting with it's
audience... #socialchat
@jameshicksJames Hicks
.@tweetreachapp GREAT point about spoilers. I gotta stay off #SoMe
during award shows aired on East Coast #socialchat
@NcVanderhallNadia Vanderhall
During specials? A+ = Engagement RT @gettysburggerry: Dateline
does, & has done a great job of interacting with it's audience...#socialchat
@jameshicksJames Hicks
.@BH_Social The Wolverine trailer on @vineapp was awesome! Best
usage of that app I've seen so far #socialchat
@SyrupDSyrupD Web Design
But amazing for people who can't catch live tv as its going but have
access to their twitter feeds #socialchat
@NcVanderhallNadia Vanderhall
Heard this often! RT @syrupd: But amazing for people who can't catch
live tv as its going but have access to their twitter feeds #socialchat
@jameshicksJames Hicks
.@aknecht you nailed it man!! I have even reached out to @
AmazingRace_CBS for poor hashtag usage #socialchat
@GettysburgGerryGerry Michaels
Great point, hashtags can be negative and not what you want being
shared...Live by the hashtag, die by the hashtag...Ha ha #socialchat
@NcVanderhallNadia Vanderhall
MT @tweetreachapp: @GettysburgGerry 1 of the great dangers
& delights of social. If you're here, you have to take good *&*
bad. #socialchat
@SyrupDSyrupD Web Design
Great chat & have a great night! #socialchat.
@GettysburgGerryGerry Michaels
Great chat tonight, looking forward to next week....Night all, have a
great week... #socialchat
@SocialMichelleRMichelle StinsonRoss
Many, many thanks to @tweetreachapp for taking a ride in the hot seat
tonight :) Job well done! #SocialChat
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7/28/2019 Social Chat with Tweet Reach
14/17Analysis of the session 'Social Media' created with Tweet Category
@SparkerWorksSarah A. Parker
#SocialChat flew by as always-- fascinating, evolving topic and great,
smart people. See you all again next week!
@tweetreachappTweetReach
Thank you all for the great conversation tonight! We're always happy
to talk social and TV. #socialchat
@SocialMichelleRMichelle StinsonRoss
Thank you to all you chatter heads :) Can't do this without you
#SocialChat
@CBarrowsCBarrows
Great to meet so many new tv fans tonight! Looks like there are quite a
few Losties and XPhilies in the group! #socialchat
@jameshicksJames Hicks
.@tweetreachapp it was great chatting with you /cc @SocialMichelleR
#socialchat
@NcVanderhallNadia Vanderhall
Thanks to @SocialMichelleR & @aknecht for a great chat and for
@tweetreachapp for the GREAT insight! Good stuff all around!
#socialchat
@NcVanderhallNadia Vanderhall
Time always flies when you are having fun! Great chat tonight!
#socialchat
@NcVanderhallNadia Vanderhall
Goodnight Everyone! Make tomorrow great! #socialchat
@CBarrowsCBarrows
Sorry I missed #atomicchat but #socialchat had too awesome of a
topic for me to skip it. Didn't feel up to double chatting tonight
@jameshicksJames Hicks
Very cool conversations on #atomicchat and #socialchat tonight. If you
weren't there you missed a treat.
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7/28/2019 Social Chat with Tweet Reach
15/17Analysis of the session 'Social Media' created with Tweet Category
Category
StatementsStatements
48 15 4 51.128 148.561 3,2tweets users retweets potential reach potential impact tweets /
user
Most Active
Users
1.NcVanderhall2. jameshicks
3.SocialMichelleR4.CBarrows5.DanielMelbye
Tweets from this category
@jimhedgerjimhedger
#socialchat - for most, is it really watching TV, or on-demand?
@NcVanderhallNadia Vanderhall
I agree- ppl use smartphones and/or tablets while watching TV! It
becomes like a instant rating machine for shows & ads!
#socialchat
@NcVanderhallNadia Vanderhall
For instance @ScandalABC & cast tweets along w/ fans (all time
zones) & engage them while gaining instant feedback about plots
#socialchat
@CBarrowsCBarrows
It's this or #mediachat for me! RT @SparkerWorks: @SocialMichelleR
Dont tell the other chats, but you just might be my favorite! #socialchat
@fionamacdFiona MacDonald
So do people use their normal Twitter handle on social tv or make a
new one? #socialchat #Socialchat
@jameshicksJames Hicks
.@fionamacd I have different Twitter accounts for different purposes.
For #socialTV I'll typically use my primary #socialchat
@fionamacdFiona MacDonald
I created new one so people wouldn't know what sad reality tv shows I
watch! #Socialchat
@jameshicksJames Hicks
.@SocialMichelleR I joined in tonight specifically because I love this
#socialTV topic :) #socialchat
@GettysburgGerryGerry Michaels
House of Cards.....unmatched.... #socialchat
@SocialMichelleRMichelle StinsonRoss
I'm a total twitter girl when it comes to #SocialTV #SocialChat
@DanielMelbyeDaniel Melbye
Twitter is purpose built for live events and interaction. #socialchat
@NcVanderhallNadia Vanderhall
I think what really made social peeps go 'ah ha' when brands &
shows started to reference their twitter handle &/or set hashtag
#socialchat
@jameshicksJames Hicks
.@CBarrows I agree, #FB is not the place to engage with #socialTV -
you'll flood your stream #socialchat
@CoreyFreemanCorey Freeman
I only ever see discussion going on on twitter during live TV.
#socialchat
@NcVanderhallNadia Vanderhall
Agree completely! RT @socialmicheller: I'm a total twitter girl when it
comes to #SocialTV #SocialChat
@GettysburgGerryGerry Michaels
The only reason I have a backup account on Twitter, trying to stay out
of twitter jail...ha ha #socialchat
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7/28/2019 Social Chat with Tweet Reach
16/17Analysis of the session 'Social Media' created with Tweet Category
@jameshicksJames Hicks
.@CBarrows now Google+ Communities may be a viable option for
#socialTV engagement #socialchat
@DanielMelbyeDaniel Melbye
.@SparkerWorks Tru,e but I like that Twitter fades away like real
conversations #socialchat
@jameshicksJames Hicks
.@tweetreachapp I agree the #FB base is huge, just wonder how
effective it is? Depends on your end-goal #socialchat
@NcVanderhallNadia Vanderhall
But do you think that using Google+ Communities will have the long-
term same impact as Twitter during #SocialTV? #socialchat
@NcVanderhallNadia Vanderhall
For me- its Scandal (obviously) from the handle to the live tweeting
from cast to the plot driven #s.. I love it! Clearly! LOL #Socialchat
@GettysburgGerryGerry Michaels
The esurance commercial interacting with the Star Trek movie,,,,nicely
done.. #socialchat
@SocialMichelleRMichelle StinsonRoss
For me the problem is I rarely watch a show during the scheduled
broadcast time. Makes it hard to interact #SocialChat
@DanielMelbyeDaniel Melbye
Whats interesting is being able to target an audience using their
interest in a show e.g. to raise awaness of #nonporfit causes
#socialchat
@nickciceroNick Cicero
We worked w/@BravoTV to build #socialtv apps. Their BravoNOW
App tracks real-time trends from social within shows. #socialchat
@DanielMelbyeDaniel Melbye
You can totally see Twitter eventually charging big money for
promoted ads inside hashtags or running tv promotions #socialchat
@CBarrowsCBarrows
Wish I could see what #Xfiles would do in the socialtv age RT
@nickcicero: @Cassaleenie @SocialMichelleR LOST is my favorite!
#socialchat
@NcVanderhallNadia Vanderhall
Oh. Haven't yet. Have you? RT @fionamacd: Anyone tried apps like
twitterDVR to get timeshift twitter feed for shows? #Socialchat
@SteveCassadySteve Cassady
I have the whole #lost DVD Series :) @CBarrows: @SocialMichelleR
#socialchat
@NcVanderhallNadia Vanderhall
Do you think that the promoted posts/ tweets would help drive viewers
for all levels of time watched & return viewers? #socialchat
@SyrupDSyrupD Web Design
Even if a show is being watched layer, those stats are always on
twitter. #socialchat
@SyrupDSyrupD Web Design
But it also creates spoilers for random shows like walking dead or
reality shows like American idol. #socialchat
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7/28/2019 Social Chat with Tweet Reach
17/17
@jameshicksJames Hicks
.@NcVanderhall many use @hootsuite and with PRO you can hide
promoted tweets - so I wonder the effectiveness. Your thoughts?
#socialchat
@NcVanderhallNadia Vanderhall
Very much so! Networks focus on Twitter! RT @syrupd: Even if a show
is being watched layer, those stats are always on twitter. #socialchat
@GettysburgGerryGerry Michaels
I still watch the original Star Trek series on NetFlix....love it, getting my
geek on..LOL #socialchat
@aknechtAlan K'necht
Ditto RT @GettysburgGerry: I still watch the original Star Trek series
on NetFlix....love it, getting my geek on..LOL #SocialChat
@SocialMichelleRMichelle StinsonRoss
Dude! I was watching Season 3 episodes of #StarTrek earlier this
evening. :) @GettysburgGerry #SocialChat
@jameshicksJames Hicks
Man I miss you all!! Been too long since I hung out on #atomicchat and
#socialchat
@aknechtAlan K'necht
lots of shows now incorporating/baiting twitter use. American Idol is
classic case. Does enable the audience or a distraction #SocialChat
@CBarrowsCBarrows
I actually like my live twitter feed for awards shows - I don't have to
watch until the big awards that way #socialchat
@jameshicksJames Hicks
.@NcVanderhall good point - sounds like an excellent segway for
@tweetreachapp to explain their platform :) #socialchat
@SyrupDSyrupD Web Design
I think its better from an advertisers point. If their product can be
pushed duirng a broadcasters hashtag, better advantage #socialchat
@NcVanderhallNadia Vanderhall
Ah ha RT @jameshicks: .@NcVanderhall good point -sounds like an
excellent segway for @tweetreachapp to explain their platform :)
#socialchat
@NcVanderhallNadia Vanderhall
Hashtags are major! During the Super Bowl, most brands focused
more on Hashtags vs handles & websites. Data! #Socialchat
@CBarrowsCBarrows
Hashtags are powerful - all the more reason to do your research
before you use one #socialchat
@NcVanderhallNadia Vanderhall
But there can be an over-use of a la hashtag. Hash w/ care! Balance!
#SocialChat
@jameshicksJames Hicks
.@aknecht nice - I've got a few passport stamps for America's Hat
already! I'm on my way man! #socialchat
@aknechtAlan K'necht
Sporting events do garner a ton of tweets @MLSE does a wonderful
job for their teams in managing them #SocialChat