social business or business as usual?
DESCRIPTION
Naomi Trickey speaks at the 7th Edition Consumer Insights and Analytics with Hans Gartner, Digital Development at IKEATRANSCRIPT
NAOMI TRICKEY [email protected] | Tel: +44 (0)1273 234 290 | @ntrickey
SEPTEMBER 2014
SOCIAL BUSINESSOR BUSINESS AS USUAL?
Source/ July 2011 Census Data
NEW YORK CITYPopulation: 8,244,910
WHO IS THE AUDIENCE?
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“THE RE-IMAGINATION OF NEARLY EVERYTHING”
Source/ Mary Meeker, Kleiner Perkins
“THE NUMBER OF SIGNIFICANT FINDINGS DON’T REPLICATE THE EXPANSION OF NOISE TO SIGNAL”
Source/ David Brooks, NY Times
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• QUICK
• NEW METRICS & DEMOGRAPHICS
• UNPROMPTED
• CONTEXT
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Biography of social data.
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HQ
Corporate communications
e.g. reputation management
Market research
e.g. analytics
Marketinge.g. campaign
tracking
Customer service
e.g. workflow
Production e.g. product development
Human Resources e.g. employee
relations
SOCIAL BUSINESS – sharing insightsBring the voice of the consumer into the organisation
9© 2012 Brandwatch | www.brandwatch.com
SHARING THE LOVE!
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Once upon a time, there was a company called IKEA…
© 2012 Brandwatch | www.brandwatch.com
BRANDWATCH CONTACT
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NAOMI TRICKEY: [email protected] | @ntrickey
EMAIL: [email protected]
WEB: brandwatch.com
TWITTER: @brandwatch
PHONE:UK: +44 (0)1273 358 607US: +1 212 229 2240DE: +49 (0)711 912 442 04
DOCUMENT LIMITATIONThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.
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© 2013 Brandwatch | www.brandwatch.com