SoCap Panel Concept

What’s Next? Beyond Fair Trade and Organic…Food Leaders working together for a better tomorrow

March 26, 2015

OSC2 Mission

Who?

Mission

OSC2 is a nonprofit mutual benefit corporation.

• A collaboration of sustainable product founders and CEOs committed to making a positive impact on our industry, people, and environment

• Address the toughest sustainability problems facing our industry and our planet by building new regenerative business models and agricultural systems

SoCAP Panel ThemeAs labels have proliferated and the words "fair

trade" and “Organic” are used by many different businesses, fully committed fair traders are asking, "What's Next?" What do we expect of businesses that go beyond baseline standards to seek deep change? And, how do we communicate these expectations to each other and consumers?

CEO Answers to Primary Questions Impact and Differentiation: You are all doing things on the ground

that go beyond baseline fair trade. In your experience, what is the single best way to increase impact for farmers?

As we work to increase impact, we also must support this work by creating a value-add for consumers. Does impact automatically translate into a value add? Why or why not?If not, how can we tip that balance?

Amongst the proliferation of certifications, labels, and “feel good” terminology, how do you communicate about impact in a meaningful way? What is your message?

Importance of unity via OSC2

SummarySummarize key successes/challengesReiterate key goalsThanks

SummarySummarize key successes/challengesReiterate key goalsThanks