Enhancing Business Processes with IP

Telephony, Web Services, and Unified

Communications

SOA: Special Double Session

David YedwabPartner

Market Strategy and Analytics Partners, LLC

January 23-25, 2008 • Miami Beach Convention Center • Miami, Florida USA www.ITEXPO.com

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SOA – What?

• Are we like Indiana Jones looking for the “Lost Ark”?

– The Infotainment Industry always seems to be looking for the next silver bullet … NOT

• CLECs and ISPs• OSI• ISDN• Structured Programming/object oriented code• Internet I

– Is SOA different?

January 23-25, 2008 • Miami Beach Convention Center • Miami, Florida USA www.ITEXPO.com

What is SOA Anyway?

• As Wikipedia sees it, Service Oriented Architecture (SOA) is:

– an architectural style – that guides all aspects of creating and using business

processes, packaged as services– throughout their lifecycle– defining and provisioning the IT infrastructure– allows different applications to exchange data and

participate in business processes – loosely coupled from the operating systems and

programming languages underlying those applications

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January 23-25, 2008 • Miami Beach Convention Center • Miami, Florida USA www.ITEXPO.com

On the SOA Bandwagon

• Every major equipment vendor and software supplier

– Maybe with their own Rif on the tune– But all seeking their seat on the SOA Bus

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January 23-25, 2008 • Miami Beach Convention Center • Miami, Florida USA www.ITEXPO.com

Is This Time (SOA) Different?

• Processors virtually infinitely fast• Storage almost limitless• Enough bandwidth maybe available• Internet ubiquitous and OPEN?• Acknowledgement of Coopetition

– Service Providers– Hardware and software vendors

• Toolkits – SDKs available

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January 23-25, 2008 • Miami Beach Convention Center • Miami, Florida USA www.ITEXPO.com

Is This a Pipedream??

• Through SOA:– A User or Business Process can connect via almost any

device to almost any application or tool– Be authenticated for security– Watch the video (or access the process)– Have a transaction record built for billing (and maybe

revenue sharing – as required)

– No one provider does everything but many can have a piece of the action and do what they do best to satisfy the user’s or business process’s need

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January 23-25, 2008 • Miami Beach Convention Center • Miami, Florida USA www.ITEXPO.com

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Thank YouDavid YedwabPartner

Market Strategy and Analytics Partners, LLCDavid.Yedwab@mktstrategy-analytics.com(908) 879-2835www.mktstrategy-analytics.com