Upload File

so serious! - ragan communications · 2018-05-02 · 1 so serious! how to practice brand journalism...

  • Home
  • Documents
  • So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
17
1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public Affairs, National/International Relations Ragan Brand Storytelling and Content Marketing Conference September 2017

Upload: others

Post on 23-Jun-2020

2 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public

1

So Serious! How to practice brand journalism while staying true to

your brand.

Kim Blanchette, APR, FCPRS

Vice President, Public Affairs, National/International Relations

Ragan Brand Storytelling and Content Marketing Conference

September 2017

Page 2: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 3: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 4: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 5: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public

5

Page 6: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 7: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 8: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 9: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 10: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 11: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 12: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 13: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public

AER

13

http://resource.aer.ca/
Page 14: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 15: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 16: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public
Page 17: So Serious! - Ragan Communications · 2018-05-02 · 1 So Serious! How to practice brand journalism while staying true to your brand. Kim Blanchette, APR, FCPRS Vice President, Public

17

Relationships Matter


Game humor: serious talk on not so serious business

getting serious aboutgetting serious about SOA Governance

Kardiovaskulární farmakologie · 2014-04-01 · Lékové katastrofy INN (brand name) Reason for Withdrawal Year of marketing Year of withdrawal bromfenac (Duract ®) serious hepatotoxic

“Serious Games, Serious Play” Research Study: “Where Are the Opportunities?” By Michael Cai - Serious Games Conference 2012

Twitter: Serious Business. Serious Fun

White Paper Serious Gains From Serious Games

Serious Use of a Serious Game for Language Learningedergbl.pbworks.com/w/file/fetch/47913531/Serious use of a serious... · Serious Use of a Serious Game for Language Learning1

How to use virtual reality headsets to create immersive brand content and serious games

“MOST SERIOUS CRIMES” VS “ESPECIALLY SERIOUS …

Race Profile. Serious Fun. Serious Run. Serious Fun. 4 th edition Dec. 8 th 2013

277675TRI H LO - Brand New Enginesbrandnewengines.com/pdf/330000om.pdfBriggs & Stratton Engine Application Center, 1-866-927-3349. Improper engine application may result in serious

Informational Summary Report of Serious or Near Serious

A Serious Approach To Serious Game Development

Serious Parts For Serious Trucks. - GIBBS · Serious Parts For Serious Trucks. ... competitive and technical advantages ... • Unique Twin Lock System eliminates the possibility

Rodent Control: Serious Infestations Lead to Serious Problems

Making the grade - Presima · Making the grade Student accommodation is receiving serious attention from real estate investors ... brand from the Brandeaux Student Accommoda-tion

ODF Sponsorship 2020r4 · • Increase your visibility among serious horse people (who also love dogs and the outdoors) • Create customer loyalty • Promote your brand • Increase

Arkham Asylum: A serious house on serious earth

Building and Protecting Your Reputation Capital Dr. Terence (Terry) Flynn, APR, FCPRS April 3, 2012 BC TRANSIT 2012 WORKSHOP

Interagency Serious Accident Investigation Guide · SERIOUS ACCIDENT INVESTIGATIONS CHAPTER 1 INTERAGENCY SERIOUS ACCIDENT INVESTIGATION GUIDE – DECEMBER 2013 1 CHAPTER 1 – SERIOUS

Serious Meetings Serious Fun Serious Meetings Serious Fun!

Serious Games + Computer Science = Serious CS

Serious crimes with serious consequences

"Serious Communication for Serious Games" By Ross Kukulinski- Serious Play Conference 2012

The Stockholm Accords Daniel Tisch APR, FCPRS Chair-elect, Global Alliance President, Argyle Communications (Canada) Twitter: @DanTisch Anne Gregory, FCIPR

Serious Software For Serious Retailers · software panacea for most business owners. But not for a Retailer. A precise fit to the brand, workflow dynamics and business model is re-quired

BERGMAN, ABC, APR, MC, FCPRS ERIC attack...THE X-PERIENCED FILES A crisis is like a heart attack Eric Bergman, ABC, APR, MC, FCPRS DIGITALLY SPEAKING: Hack attack – Protecting corporate

Serious game serious goals

Preliminary Summary Report of Serious or Near Serious …wildfiretoday.com/documents/Thomas_Fire_Fatality_Green_Sheet.pdf · Preliminary Summary Report of Serious or Near Serious

Contractual FCPRs: Clarification by the French Autorité

8481 / 8481G Serious machines for serious businessstatic.acer.com/up/Resource/Acer/Notebooks/TravelMate TimelineX...8481 / 8481G Serious machines for serious business . ... Mobile

WHERE SERIOUS BUSINESS MEETS SERIOUS FUN

1 K.Becker & J.R.Parker Serious Games + Computer Science = Serious CS

Seiko Prospex. Serious watches for serious sports · Seiko Prospex. Serious watches for serious sports ... Seiko’s first new mainstream Elite collection for seven years and takes

AIRCRAFT SERIOUS INCIDENT REPORT SI 08/17 SERIOUS …