so i have a website, now what?
TRANSCRIPT
Technology Talks November 2015
So I have a website,
now what?
Think about content
Regularly add new content
Unique content
High value content
Text content
Video content
Both is better
Contact Form
Don’t forget about the
“technical” stuff
<title>Super Site</title>
<meta name="description"
content="…">
<img src="…" alt="... ">
Give people a reason
to come back
Promote your site
EVERYWHERE!!!
Tell existing customers
Online adverts
Offline adverts
Google My Business
EVERYWHERE!!!
Newsletter
MailChimp
Inbound links
dmoz.org
Ask relevant sites for a link
Social media
hootsuite.com
Google Analytics
Register and install
Monitor the stats
High bounce rate
Google Webmaster Tools
Register and verify
sitemap.xml
Regularly monitor for issues
Insights
Search queries
See it as Googlebot sees it
Links to your site
Manual action report
Keep your site up-to-date
Keep your site optimised
Small incremental changes
