snscr ltd movement capture and analysis
TRANSCRIPT
Movement capture and analysis in leisure and business applications
Alan Mathieson SNSCR
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Snscr Ltd
• Developing a platform technology • Leisure and business users • Industries based on movement sensors
• New products for existing manufacturers
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Leisure apps
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Business apps & gesture recognition
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Market for movement capture
• Leisure activities • Golf, Cycling and a range of sports • Fitness
• Workforce health • Gesture recognition
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Snscr technology
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Snscr technology
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Snscr technology
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Snscr technology
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Snscr technology
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Snscr technology
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Snscr technology
(163, 637)
(366, 762)
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Snscr technology
y0 = (1 − t)3
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Comparison
• Functional analysis • Repeated motion • Motion towards specific positions
• Recognise just the key parts
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Repeated motions
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Repeated motion
3
Recognition area
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Products
• Consumer – Golf – Tennis
– Skiing
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FlyCast
• Casting is difficult • Sensors on rod • Recreate cast in software
• Compare section of cast • Library of casts
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FlyCast
• Your casts mapped • Compare and share • Market research
– 72% fished > 5 times – 66% own a smart phone – 17% already had fishing app
– 60% would share their casting information
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“If you torture the data long enough, it will confess.” Ronald Coase, Economist
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Data
• The customer will be the publisher and therefore the ‘expert’
• For FlyCast information on rods, lines and flies • Time of year and environmental data • Data will deliver revenue to the customer and
to SNSCR
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Management Team
• Alan Mathieson – Managing Director – Clear technological leadership
• Sarah Mathieson – Operations
– Saltire Fellow 2014/2015 • Sub-contractors and consultants – Wide Blue, supply chain & product design
– Newcastle University, mathematics
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Our history
• Partners in business since 2004 • tenthcloud – Start up 2009 – 2011
– Developed prototype – Beaten to market by Adobe
• ScotlandsDNA
– Start up November 2011 – still trading – From £0 to £0.75m in 1 year
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Snscr Ltd
• Incorporated in June 2014 • Alba Incubation Service • Scottish Enterprise growth prospect
• Accountant Andy Purves at Purves CA • Lawyer Euan Duncan at MacRoberts
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Competitors
• Activity bands – Nike
• Gesture recognition
– Intel – Qualcomm
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Snscr business model
• Innovative platform technology to B2B customers
• No products or sales to consumers • Income through licensing • Snscr will de-risk the process of building new
category products for its customers • Act as an enabler
• License over term and subscription
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Timeline
JulySMART - £62K
Seed- £40K
Sale - £40K
January
Sale - £40K
May
Sale - £40K
May
Sale - £40K
July
Sale - £40K
May
Sale - £40K
December
Royalty stream
July
Royalty stream
October
Funding Round£100K
April
2015 2016
Product 1
Staff
Funding
Product 2
Product 3
Product 4
+Admin+Dev +ProdMan
+ProdMan
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Financials – our model • Advance License, on sale - £40K – One off no return
• Royalties start 5 months later @ 7.5%
– Fixed term say 5 years • Per use API payment – Sales < 100,000 units pa @ £0.0005
– Sales > 100,000 units pa @ £0.00025 – Data would be ‘loaned’ for duration of term
however owned by SNSCR
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Financials – 3 year P&L YEAR 1 YEAR 2 YEAR 3GBP (£'000)
Revenue 82 311 1,188
30 72 126
63 77 89
Direct Cost
Gross Margin %
170 222 239Total Operating Expenses
-119 17 823
200 297 529
-119 13 659
Operating Income
Total Expenses
Net Profit
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The Future
• In-sync with changes in sensor technology • Marketing – where will our technology work? • Protect the data & find alternate
revenue streams • Build substantial API infrastructure
• Exit via a trade sale
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