sngce mba: innovador case study 3
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Innovador#3MBA@SNGCE
CASE STUDY # 3
Introduction
BULL Machines Pvt. Ltd is part of the 50-year old Sandfits Engineering
Group. Established in 1993, BULL Machines is a Coimbatore-based group. They started manufacturing of tractor attachment after that they converted tractor into earth moving machine. They got technical idea from Europe. They took 6 months to sell their 1st product.
BULL holds the credit of being Asia’s No.1 tractor attachment manufacturer and leader in business with 9,000 + machines sold in the country. They are also the pioneers in converting tractors into earthmoving machinery.
TEAM SNGCE-INNOVADOR
Bull Machines Pvt Ltd
BULL is recognised as an In-House R&D company by Ministry of Science and technology since 2004.
BULL has extensive sales & service network with more than 100 resident service engineers across the world.
BULL has two world class manufacturing plants. As with many reputed tractor companies, BULL also has a tie-up
with John Deere, New Holland, M&M, Escorts and Sonalika etc. Its in-house R&D unit was also recognized by the Ministry of Science and Technology in 2005.
TEAM SNGCE-INNOVADOR
Introduction
Bull Machines Pvt Ltd
Where bull Stands Today? BULL holds the credit of being Asia’s No.1 tractor attachment manufacturer
BULL started to roll out in-house manufactured backhoe loader called ‘BULLSMART’ in September 2011 from its Greenfield state-of-the-art facility at Sulur in Coimbatore. It has a capacity to produce 5,000 backhoe loaders per annum which is the second largest in the country.
At BULL we always treat "CUSTOMER FIRST". There customer care service team comprises 135 people always ready to support the customers across the globe.
TEAM SNGCE-INNOVADOR
Innovation
In house designed backhoe loader, that are used to convert tractors into earth movers.
Earth moving machine with sliding base for far grabbing. Higher dump rollers for specific Indian use. Specifically designed 39 combinations of loaders.
ProductsTRACTOR ATTATCHMENTS
FRONT END LOADERS BACK HOE LOADER AND HOSER RADIAL LOADER V2 DOZER
CONSTRUCTION EQUIPMENT
BULL SMART • BULL SMART LOADER• BULL SMART BACK HOE LOADER
Products
FRONT END LOADER Low cost. Suitable for Heavy duty applications. Mounted at customer's site. Tipper lorry loading within five minutes. 39 types of optional application specific interchangeable buckets
are easily detachable even without using spanner. Bucket is easily detachable even without using spanner. Number of other implements like Forklift, Grabbing fork, Bale
grabber, Log fork and Stone bucket can be User friendly Single Lever Joy Stick Operation and parallel linkage
as standard for better control. Bucket level indicator provided for easy operation and loader
detachable from Tractor within five minutes without using spanner.
BACK HOE LOADER AND HOSER
Low cost, easy installation even on second hand tractors. Nationwide sales and service network. Can be operated even on hard and tough soils. Low diesel consumption. Machines can be mounted at customer site. The only proven and time tested Tractor Back- Hoe in India. Easy spares availability at very low cost compared to other
earth moving machinery. 39 types of optional application specific interchangeable buckets
are easily detachable even without using spanner
RADIAL DOZER
Max lifting height 20ft. Detachable and mounted at site Practical output ~8 - 12 tons* / hr360 Grabber rotation + 360
arm rotation Can be mounted on any 45HP + category tractor Max weight that can be handled per grab ~ 400 Kg Diesel consumption of tractor in said application
~ 3.5 litres/hr Ideal for handling loose materials viz. logs, sticks,
sugarcane etc..
V2 DOZER
Dozer Standard cutting blade can be used reversibly Dozer blade adjustable in forward & backward direction Scientifically designed, reinforced, Heavy duty blade. Option of single / double cylinder Option of ripper teeth
attachment with dozer blade. Option of top extension - Bush / Stick Guard Patented Design - avoids tractor damages. Reversible cutting edge, with 3 optional cutting blades.
BULL SMART Edge over other similar assets w.r.t. commercial (including pricing) and
technical aspects. Cycle time is faster on account of innovative hydraulic circuit, leading to
better productivity. High on savings, low on running costs: BULL SMART can save approximately
30 per cent directly only on fuel cost and the right solution to counter the rising cost of fuel.
Multi-utility with 39 types of optional application-specific buckets. Optimized for Indian requirements with bottom-of-pyramid approach for
highest affordability and maximum usage in additional segments. The only backhoe which can easily load full body/high body dump trucks
(Hywa) through booster bucket (dump height of 13 ft) on its loader. Booster bucket eliminates the need of making ramp (must for other backhoe loaders) while loading onto hoppers of batching plants etc.
OPPORTUNITIES•Large scale SME presence in the sector•Entry barrier is low•Major capital goods are manufactured locally with a wide range of products
WEAKNESS•High level of lobour competition•Output capacity is low
THREATS•Huge capital investments•High incidence of indirect taxation•Low technological competitiveness.
STRENGTH•Growth in the key user-industries• Government’s thrust on power and construction• Global companies preferring India as an outsourcing hub owing to the labour arbitrage advantage and better design capabilities
SWOT analysis
Stage 1- Table AnalysisRating the innovation on a scale of 0 to 5 (5 Being the highest score) on each of the parameters outlined in the sandbox , the self assessment scores are : -
0 1 2 3 4 5
Capacity to Scale up
Ensuring Social Equity
Creating new Price-performance levels
Fair & transparent transactions & relationshipsEnvironmental sustainability
Respecting rule of law & Individual Rights
TEAM SNGCE-INNOVADOR
Stage 2- CKP’S SandboxHIGH
HIGHMODERATE
HIGHMODERATE
TEAM SNGCE-INNOVADOR
MODERATE
Reference
http://www.bullindia.com/tractor-attachments/ http://www.bullindia.com/