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SnapApp Product Guide

www.SnapApp.comFacebook.com/SnapApp

@Snap_App855-SNAP-APP

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Sample Content Made on SnapApp & Shared Across Mobile, Social & Web

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On Facebook

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On a Website

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On Mobile Devices

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Product Overview “Big Picture”

The SnapApp Product Platform makes it easy to create compelling customer engagements that deliver results

Self ServiceApp builder

MultipleChannels

Great End User Experience

Complete Analytics

Easy to use self serve platform to create compelling, branded engagements that are easily deployed

SnapApp’s can be deployed wherever your users are: Facebook, Website, Mobile, Ad units, Blogs and email that engage end users

Your customers experience your brand in a new and engaging way

Analyze every aspect of a SnapApp interaction from hover overs to social sharing

The “Big Picture”, SnapApp provides an easy to use design platform that can publish cross-channel providing powerful

business analytics

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Web

Mobile

Microsite

Facebook

Email

Publishing Channels

Poll

Quiz

Survey

Personality

PredefinedEngagement types

Videos

Images

Custom links

Buttons

MultipleContent types

AD Unit

Leads

Likes

Follows

Subscriptions

Sign-ups

Multiple Acquisition Types

Downloads

Image upload

Text colors

Image scaling

Text

Sizing

Creative design tools

Themes

Design platform Channel Integration Business Analytics

Blog

WordPress

Action triggers

AD refresh

Page refresh

Impression

Clicks

Completions

Share actions

Share Rate

Referrals

Lead submits

Viral lift

Mouse over

Tweets

Likes

Follows

Multi-dimensional data

Acquisition Methods Design tools

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Features and Benefits-Goal Wizard

The Goal Wizard makes it easy to create Apps based on business objectives

Goal Wizard

SnapApp makes it easy for you to create, deploy and engage…No developers required

Campaign Goals• Drive social media interaction

with social components• Acquire more customers with

acquisition methods• Publish to existing or new

channels for more exposure

Engagement Types• Create unique and compelling

user interaction with fifteen types of engagements

Themes• Create beautiful engagements

with our multi-layered themes• Use them as they are or style with

your unique brand

Choose from multiple engagement types that excite and drive consumer engagement

Engagements

Engagements leverage the attributes of game mechanics driving users to want to interact

Sweepstakes• Drive significant engagement by

offering an enticement • Seven kinds of sweepstakes from

a simple form to challenges

Polls and Surveys• Users love to give their feedback

Trivia Quizzes• Educate and inform by

engagement

Personality Tests• Are the most effective

engagement type

Professionally designed themes get you off to a fast start and are easily branded and styled

Themes

The purpose of themes are to provide inspiration to you and show you the possibilities!

Creative themes to choose from• Minimalist• Face-to Face• Blue wave• Many more

Multiple layers and objects• Give you plenty of design choices

Or Create your own masterpiece• You are only limited to your

imagination!

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Features and Benefits-App Manager-App Builder

App Manager, is the central place to easily manage all of your apps

App Manager

App manager is the central place to create, access and manage all of your apps

Manage• Create applications• Edit, delete, clone• View responses• View Lead data• Search for apps • Tag appsAnalytics• Access analytics for all applicationsView App statistics• Create date• Last publish date• Published or unpublished• Type of AppAccount• Edit account data• Login / Logout

App Builder allows you to customize every aspect of an engagement

App Builder

We make it easy to create, brand and deploy Apps in literally minutes

Compose• Create title, introduction, questions &

answers for your engagement• Associate images to questions or

answersCustomize• Size to any dimension you need• Set background colors• Size and color text• Add engagement components• Add additional text, images and videoConnect• Add, remove, position social media

connectors• Design your lead collectionPublish• Generate widget code for you website• Connect to Facebook Page• Configure microsite

Live widget preview!

The Compose tab gets you started on your SnapApp!Compose

Questions and Answers allow flexible ways for you to interact with your customers

Title and Introduction• Start your engagement with a great

introductionQuestions• Polls are generally one question with

multiple answers - add as many or as few as you want

• Surveys allow as many questions as you would like

Answers• Create images associated to particular

answers, resize and scale• Enable write in answers• Randomize answers• One click answering• Click answer for a response• Create columnsAnswer selection types• Multi-select checkbox• Slider bar• Dropdown list

Customize virtually every element in your App…Customize

SnapApp’s design is highly flexible allowing you to optimize for your brand and channel

Color, Layouts and Fonts• Size your widget to any dimension• Change your Theme or add a

background image• Optimize for mobile display• Change text size, color and placementAdditional Components• Turn Splash page on or off• Turn response totals on or off• Display a time limit• Limit repeat usersAdditional Text Image and Video• Add videos • Add images• Add additional textTheme Elements• If you have applied a theme you can

remove, replace of resize

Connect allows you to add social connections and methods of acquisition

Connect

Drive social interaction and more users by adding social elements

Social Sharing and Integration• Include a “Like” button to drive likes to

your business or page• Include Twitter “Follow” button to

follow your Twitter• Include Google “+1” button to +1 your

App or the page it is on• Include custom button code from

other sites as wellQuiz results and sharing• People love to share results of their

quizzes to Facebook, Twitter, Pinterest or other apps

• For Facebook and Twitter you can customize the text or share the link to the app

Lead generation can be customized for your lead collection, subscription of data collection needs

Lead Gen

SnapApp design is highly flexible allowing you to optimize for your brand and channel

Lead Form• Add and delete fields• Use Facebook connect to allow users

to automatically fill in the form with data directly pulled from Facebook

• Allow user to skip the form

Additional Lead data• Append Question and answer data to

each lead to add incredibly rich data for each participant

• Fixed fields can be added for static data for each record

• Hidden fields can be used to pass data about the page where the widget is located

Delivery Options• Email batch• Real time HTTP post or get

SnapApp allows you to publish where your customers and prospects are - website, Facebook, blog, mobile, email or microsite

Customize

Reach your customers where they are!

Publish Settings• Allows you to set an end date for your

app that will end payment for the App• It also allows text to be displayed

when the app has ended• You can also redirect to a linkPublish Methods• Changes can be to your App at

anytime and then Updated when you are ready

• Login to your Facebook account and Deploy in four easy steps

• Grab the widget code JavaScript and paste into your site

• Install a WordPress plugin and install the App on WordPress

• Deploy a microsite• Grab HTML and put the engagement in

email creative

Analytics provide data on every aspect of your engagement Analytics

Deep and wide analytics provide insight to the effectiveness of your apps

Dashboard• Allows you to see graphical trending of

leading indicatorsDetailed reporting• Which channels are having the

greatest impact and results• Which apps are the most effective• Impressions to conversion ratios• App completion rates• Lead submissions• Social interaction, results and share

ratesData viewing• Set date ranges• Set reporting columns• Drilldowns• Export data