snake industry
TRANSCRIPT
Project ReportON
“Snack Food Industry”
Submitted to(Shree SMT. Santaben Haribhai Gajera MBA Mahila College, Amreli)
IN PARTIAL FULLFILLMENT OF THE
REQUREMENT OF THE AWARD FOR THE DEGREE OF
BACHELOR OF MANAGEMENT (BM)(Semester VI Master of Management - MAM)
Under
Gujarat Technological University
UNDER THE GUIDANCE OFFaculty Guide Company Guide
Nisha Rakholiya (professor) Pratik Marsoniya
Submitted by(Harita S. Gami)
Enrollment No.:1376005850007M.A.M. – SEMESTER (VI)
Gujarat Technological University
AhmedabadMay, 2016
Growth And Evolution of the Snack Industry After 1995, India has seen a massive change in Snack
food market.
Snack has been redefined from chips and cookies to
beverages.
India’s snack food market is growing at 25% CAGR
(compounded annual growth rate).
The food industry has expanded at the rate of 15.6% over
the last few years.
Product Profile Potato chips or sticks
Corn puffs
Khakhra
Snack ball
Cheese ball
Biscuits
Chakari
Chorafari
Demand Determination of the Industry
Demographic factors
Increasing urbanization
Innovative product and marketing initiatives
Policy initiatives and Government support
Players in the industry
Balaji Wafers Pvt. Ltd.
Bikaji Foods International Ltd.
Gopal Snacks Pvt. Ltd.
Happy Snacks Pvt. Ltd.
Suraj Foods Products
Laxmi Snacks Pvt. Ltd.
Distribution Channel in the Industry
Key Issues And Current Trend
Key Issues Competition from above and below Rising Input Costs Diverging Consumer Trends
Current Trend• Today, there are around 1,000 types of snacks that are
available in the market.
• The most popular snacks are potato based items and chips.
PESTEL Analyses
Financial Analysis of Snack Food Industry
SNACK MARKET SHARE
Popcorn 0.60 %
Potato chips 9.30 %
Processed Snacks 0.80 %
Nuts & seeds 3.30 %
Other Savoury Snacks 85.90 %
Michel Porter’s Five Forces Analysis Model
Future Outlook
• Over the coming years, we will see that the snack food market
will become very regional in the taste attributes.
• The major trends and developments of the packaged food
industry in India over the years.
• India packaged food Industry Outlook to FY’2018 – “Ready to
Eat Snacks to Drive Future Growth” provides a
comprehensive analysis of the market size of India packaged
food industry
Company Information and Product Profileo Harbhole food products was started by Mr. Pratikbhai
Marsoniya on, 2013. o Harbhole food products is become most popular company
and company have more consumer, who ready to it’s products thepla, bhakhri and khakhra market.
o Harbhole is partnership firm.
Products:
Thepla
Bhakhri
Khakhra
Production Department Production Process
Marketing Department
• Pricing Decision
• Advertising
• Sales Promotion
• Channel of Distribution
Human Rescores
Recruitment
Selection
Training
Promotion
Wages & Salary
Employment Benefits
Finance Department
Sources of Capital
Management of Fixed Assets
Working Capital Management
Profitability
YEAR PROFIT
2013 50 %
2014 52 %
2015 60 %
Strengths
Harbhole food products mainly produce a namkeen product, company’s main strength is no change in product test and no change in quality or quantity.
Opportunity
Harbhole food products have a one most important opportunity is scope in the potato chips market. Company have chance to produce various flavours depending on market trend.
Weakness
Company sent a product to agent regularly for supply but in some area agent no visited to retailer regularly. Company not give any advertise In TV.
Threats
Company have a threats is a some new namkeen makers are entered in the same market. Today, customer’s taste and preference changing day by day they can be easily diverted through others competitors products.
Future Outlook
• HARBHOLE FOOD PRODUCTS’S plan is to enter in the
national market.
• Also company produce potato chips and other snacks.
• And they want to use more and more latest technology for
different snacks product production.
Suggestion
• Company has to give an instruction about the regularly
visited to retailer to agent.
• According to my suggestion if company gives a more
advertisement in the television, papers, etc than may be
possible increase a sale.
Bibliography • http://kanvic.com/strategies-for-success-in-india-s-snack-food-market.html• http://www.mbarendezvous.com/general-awareness/indian-snack-food-market/• http://www.nielsen.com/content/dam/nielsenglobal/jp/docs/report/2014/nielsen%20fea
tured%20insights_%20biting%20into%20the%20indian%20snacking%20market.pdf• http://www.pfndai.com/Resourses%20Food%20Sci%20Tech/Resources_FS-enchanti
ng%20snack.pdf• http://www.indiaretailing.com/FoodGrocer/7/42/44/12135/Food-Processing-Sector-in-
Ind-• http://www.ibef.org/industry/indian-food-industry.aspx• https://en.wikipedia.org/wiki/Snack#Types_of_snack_foods• http://www.projectguru.in/publications/pest-analysis-snack-food-market-india/• http://www.marketing91.com/porters-five-forces-model/• http://www.technopak.com/Files/frozen-foods-and-snacks-market-in-india.pdf• https://en.wikipedia.org/wiki/List_of_food_companies