smx israel 2014 - ari nahmani | future proof link earning: automation, acceleration, & seeding |...
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Future Proof Link Earning: Automation,
Acceleration, & Seeding Ari Nahmani
@AriNahmani | #SMX
Hi! Good Morning. Ari Nahmani CEO / Founder Kahena Digital Marketing
We are up the street.
THE WEB IS NO LONGER THE GREAT EQUALIZIER
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
WE NEED TO START ACTING LIKE THE BIG BRANDS!
@AriNahmani | #SMX
“ I WANNA BE #1 IN THE GOOGLE MACHINE FOR ‘SHOES’! ”
@AriNahmani | #SMX
“WE SHOULD BUILD 50 USED CAR WEBSITES THAT LINK TO EACHOTHER!”
@AriNahmani | #SMX
AGENCIES / CONSULTANTS: STOP WORKING WITH BULLSH*T COMPANIES
If we are going to evolve as marketers from SEO ‘tactics’ to holistic inbound marketing campaigns, we must be selective about who we work with (there is enough pie out there). Not just small or big – but quality that you can believe in.
@AriNahmani | #SMX
DEMAND & DISCOVER UVP
What does the company or product offer that is unique? Why should the target audience care? What makes us better and is worth 30 seconds of our audience’s time?
@AriNahmani | #SMX
IN-HOUSE MARKETERS TOO
Take 5 minutes of your C-level exec or VP of marketing and ask challenging questions about your company / brand UVP & USP. If there’s *really* nothing, … what are you doing there?
@AriNahmani | #SMX
#RCS @AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
ARTICLE MARKETING SPAM DIRECTORY SPAM
STOP IT. IT DOESN’T WORK.
@AriNahmani | #SMX
PAID LINKS “GUEST BLOGGING”
STOP IT. YOU’LL GET SLAPPED
@AriNahmani | #SMX
LET THESE GUYS DO THE “LINK BUILDING TACTICS”
@AriNahmani | #SMX
CONTENT IS STILL KING (‘here he goes…’)
@AriNahmani | #SMX
CONTENT IS STILL KING (‘here he goes…’)
@AriNahmani | #SMX
CONTENT IS STILL KING (‘here SHE goes…’)
@AriNahmani | #SMX
REAL MARKETING IS NOT SET IT AND FORGET IT @AriNahmani | #SMX
NEITHER IS MARKETING CONTENT, SEO, INBOUND.
@AriNahmani | #SMX
@AriNahmani | #SMX
HUSTLE
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@AriNahmani | #SMX
ORGANIC SEEDING
@AriNahmani | #SMX
YOU EITHER HAVE TIME OR YOU HAVE MONEY
If have a limited budget, you most likely have time to market your site and its content. Seeding that content in high-visibility, relevant places can be the difference between success and failure.
@AriNahmani | #SMX
CONTENT DISCOVERY NETWORKS AND TOOLS
Why beg a few bloggers manually to share your great stuff when you can get 10s of thousands of views simply by seeding your content in the right places?
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
STUBMLEUPON Build up a profile sharing valuable content (not just your client / brand’s stuff!). Build up ‘karma’ and authority on the network [watch and learn] Seed it!
@AriNahmani | #SMX
….. AND links too!
I CAN HAZ MOAR SEEEDZ?
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
PRO TIP: SLIDESHARE
Chop up and repurpose an infographic, list post, or other content and post on slideshare. Optimize title, description, categories, etc. Embed on your original post too!
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
PRO TIP: BuzzFeed
Build up authority on BuzzFeed (takes time! Don’t rush it). Write those silly posts J Eventually write a list post that contains your content as one item.
@AriNahmani | #SMX
PRO TIP: BuzzFeed
Build up authority on BuzzFeed (takes time! Don’t rush it). Write those silly posts J Eventually write a list post that contains your content as one item. [don’t ruin it]
@AriNahmani | #SMX
@AriNahmani | #SMX
PAID ACCELERATION
@AriNahmani | #SMX
YOU EITHER HAVE TIME OR YOU HAVE MONEY
If have a good budget & good content, pay for targeted views that will help accelerate shares and links!
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
CHEAP, TARGETED PAID EYEBALLS TO ACCELERATE CONTENT MARKETING
@AriNahmani | #SMX
OPTIMIZE FOR CTR TO GET BEST TITLES @AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
GOOGLE APPROVED PAID LINKS? WELL… YEA!
A hybrid solution of getting content in front of bloggers at the moment at which they would naturally add value to their users by linking externally. Link inception!
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
RETARGETING FOR EYEBALLS AND LINKS
Forget using banners to message about your main product or service. What about messaging with your most recent awesome content?
@AriNahmani | #SMX
@AriNahmani | #SMX
Has a chance…
@AriNahmani | #SMX
STEP 1
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STEP 2
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STEP 3
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Content URL here
STEP 4
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STEP 5
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Cheap, extremely targeted clicks on your most recent content. Expand to similar audience lists or even contextual targeted display. Do this for every quality post.
DEMOGRAPHIC & PSYCHOGRAPHIC TARGETING
Target people most connected to your brand, their friends, and the people most likely to share, engage, and link to your content.
@AriNahmani | #SMX
@AriNahmani | #SMX
DON’T CLICK THIS FREAKIN BUTTON!
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
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@AriNahmani | #SMX
AUTOMATION
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@AriNahmani
@AriNahmani | #SMX
Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie!.
@AriNahmani | #SMX
Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie!
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
Find journalists or writers looking for a story or interviews for specific topics. H/T Will Reynolds / SEER
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@AriNahmani | #SMX
@AriNahmani | #SMX
WHAT ABOUT AUTOMATION?
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@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
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"SMX Israel" -site:searchmarketingexpo.com -site:rustybrick.com -site:seoroundtable.com ”Barry Schwartz" -site:searchmarketingexpo.com -site:rustybrick.com -site:seoroundtable.com
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
@AriNahmani | #SMX
HUSTLE
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Thanks! Contact Me:
Ari Nahmani Founder / CEO Kahena Digital Marketing @AriNahmani ari AT kahenadigital.com
We are hiring.
@AriNahmani | #SMX