smps dallas

2013 Compensation Surveyfor Dallas and Fort Worth

June 2013

SMPS Dallas 2013 Compensation Survey for Dallas and Fort Worth TOC

Table of Contents

Introduction Page 1

Acknowledgements Page 1

Contact Page 1

Summary of Results

Section ONE - Tell us about YOURSELF Page 3

Question #1 - What is your current employment status? Page 4

Question #2 - Is your current position considered a full-time position (more than 35 hours a week)? Page 5

Question #3 - In the last year, approximately what were the most/least hours you worked? Page 6

Question #4 - How many hours do you work in an average week? Page 7

Question #5 - Over the past three years (2009-2012), which have you experienced? Page 8

Question #6 - In total, how many years have you worked for your current employer (for all job functions)? Page 9

Question #7 - How many years of experience do you have in A/E/C marketing? Page 10

Question #8 - In total, how many years of marketing experience do you have in ANY field ? Page 11

Question #9 - In total, how many years of professional work experience do you have in ANY field? Page 12

Question #10 - Are you a member of SMPS? Page 13

Question #11 - What is your gender? Page 14

Question #12 - What’s your age? Page 15

Question #13 - What is the highest level of formal education you have completed? Page 16

Question #14 - If you received a degree from a higher education institution, what was the degree in? Page 17

Question #15 - What professional designation(s) - if any - do you currently hold? Page 17

Question #16 - Which best describes your role in marketing? Page 18

Question #17 - How many staff members report directly to you? Page 19

Question #18 - What is your current title? Page 20

Question #19 - Which one of the following most closely describes the responsibility level you have in your firm? Page 21

Section TWO - Now let’s talk about YOUR COMPENSATION... Page 22

Question #20 - How are you paid? Page 23

Question #21 - Did you receive a monetary bonus in 2011 &/or in 2012? Page 24

Question #22 - From 2011 to 2012 has your salary increased, decreased, or stayed the same? Page 25

Question #23 - Are you eligible for overtime pay? Page 26

Question #24 - What is your current equivalent hourly pay? Page 27

Question #25 - What is your current equivalent annual salary? Page 28

Question #26 - Do you feel you are getting a fair compensation? Page 29

SMPS Dallas 2013 Compensation Survey for Dallas and Fort Worth TOC

Section THREE - ...and YOUR BENEFITS 0

Question #27 - In addition to your base salary, what are you currently eligible to receive as part of your specific compensation package? Page 31

Question #28 - Please indicate which range of “paid time off” days you are currently eligible to receive each year. Page 33

Question #29 - If paid time off is calculated in a different manner than number of hours/days per year, please explain. Page 34

Question #30 - Which Healthcare/Insurance benefits are you, as the employee, currently eligible to receive? Page 35

Question #31 - Which of the following Healthcare/Insurance benefits does your firm offer for dependents? Page 36

Question #32 - What other fringe benefits does your firm offer to ALL employees? Page 38

Question #33 - If your company offers flexible work scheduling to its employees, which pertains to your company? Page 39

Question #34 - If your employer currently offers a retirement plan, did they contribute or provide full or partial matching funds in 2012? Page 40

Question #35 - How many years of employment are required for an employee to become fully vested in the retirement plan? Page 41

Section FOUR - Finally, tell us about YOUR FIRM Page 42

Question #36 - Which one of the following discipline groups most closely defines your firm? Page 43

Question #37 - How large is your firm - LOCAL OFFICE - in terms of number of full-time employees? Page 45

Question #38 - How large is your firm - ALL OFFICES - in terms of number of full-time employees? Page 46

Question #39 - In 2012, did the total number of marketing-related full-time staff in your organization increase, decrease, or stay the same? Page 47

Question #40 - Which best describes your office location? Page 48

Question #41 - Please specify the CITY where your office is located. Page 49

Question #42 - What is the ZIP CODE where your office is located? Page 50

Question #43 - Please share with us any salary related strategies your firm employed to deal with the impacts of the economic downturn. Page 50

Cross-tabulated Responses Page 51

Annual salary range with # years of A/E/C marketing experience Page 52

Annual salary range with # years of general marketing experience Page 53

Annual salary range with gender Page 54

Annual salary range with formal education Page 55

Annual salary range with firm size - LOCAL OFFICE Page 56

Annual salary range with Discipline Group Page 57

Annual salary range with respondent-supplied title Page 58

SMPS Dallas 2013 Compensation Survey for Dallas and Fort Worth Page 1

Introduction

In March of 2013, the SMPS Dallas Board of Directors authorized and developed a salary and compensation survey in an effort to capture our specific market’s current compensation data. In order to gather as much data from as many marketers as possible, the original intention of the survey was to collect surveys from members of both SMPS Dallas and SMPS Fort Worth, as well as from AEC marketers outside of the membership of SMPS.

The survey questionnaire was distributed independently using Surveymonkey, an online survey service. Advance notice of the survey was provided to SMPS members at live events preceding the opening of the survey. Links to the online survey were disseminated via email on April 16, 2013 to members of both SMPS Dallas and SMPS Fort Worth. Recipients were encouraged to forward the survey link to peers and coworkers. A link to the survey was also embedded on the SMPS Dallas chapter webpage. Periodic reminders were emailed to members, and the survey was closed at 11:30PM CST on May 31, 2013. In total, 152 surveys were collected. Of these, 102 (67.1%) were fully complete.

As an incentive for completing the survey, a drawing to win one of five $50 Visa gift cards was offered. The drawing to select winners was held on June 18, 2013 at a live event.

Acknowledgements

The SMPS Oregon 2011-2012 Salary Survey was used as a foundation for the SMPS Dallas 2013 Compensation Survey. SMPS Dallas gratefully acknowledges and appreciates the support provided by SMPS Oregon Professional Development Director Hanna Baker in our efforts to bring a similar survey to Dallas/Fort Worth.

We would like to extend our gratitude to Dikita Enterprises, Inc., for providing a number of staff to compile, analyze, and report the survey data. We greatly appreciate their support and participation.

SMPS Dallas also acknowledges the cooperation of SMPS Fort Worth for allowing us to extend the survey to AEC marketers and SMPS members in the Fort Worth area.

Finally, we would like to thank those who took the time to complete the survey, sharing their valuable data so that all of us - employers and employees alike - might benefit from the information provided.

Please note: This survey was prepared entirely by SMPS members and other volunteers. They are not Human Resource Specialists or Statistical Analysts. Please use this information as a general salary overview based on self-selected responses. Neither the individuals who worked on this survey nor SMPS Dallas assume any responsibility for the accuracy or reliability of this data.

Contact

Comments or questions about this survey may be directed to SMPS Dallas Chapter President Julie Huval, CPSM. She may be reached via email to [email protected] or by telephone at (214) 303-6286.


Summary of Results

Based on survey results, the average respondent is:

• A college-educated, female SMPS member in her late 30s or early 40s, with 6-10 years of A/E/C marketing experience - however, in her career, she has not always worked as an A/E/C Marketer.

• She is employed full-time as a Coordinator in a marketing, BD, or other related field for a Dallas-area A/E/C firm, where she has worked for the past 1-4 years. She typically works 41-45 hours in a given week. All of her job functions are related to marketing for her company, and she has no direct reports.

• She likely had a job title change at some point in the past three years, perhaps due to a promotion or a change in employers. She receives salary compensation with no overtime. She received a bonus in each of the past two years, and her salary has increased since 2011. Her annual income is in the $50-60k ballpark, and she feels good about her income.

• Her company pays for her professional memberships; and provides medical insurance, for which she shares financial responsibility with respect to premiums. She receives corporate matching funds for her retirement; and has company-funded life and disability insurance.

• Her firm provides both sick leave and vacation from separate PTO pools. She enjoys two weeks of paid vacation, and 6-10 paid holidays each year.

• Her firm provides flexible work scheduling, which typically means lunch break flexibility, and the freedom to choose daily arrival and departure times.

• Her company provides engineering services. Her local office has between 21-50 employees, but the firm has from 151 to 1,000 employees distributed amongst all of its offices. The staff size of her marketing department has not changed in the past year; however, during the recent economic downturn, her firm may have experienced layoffs.


Tell us about YOURSELF

Section ONE


Of the 152 total responses received, all 152 respondents answered this question. Overwhelmingly, survey respondents report that they are employed in a marketing, BD, or other related field for an A/E/C firm (135 respondents, or 88.82% of the total). This is followed by those who indicate they are self-employed consultants (8 respondents, or 5.26% of the total); employed in a marketing, BD, or other related field for a non-A/E/C firm (7 respondents, or 4.61% of the total); a student (1 respondent, or .66% of the total); and not currently employed (1 respondent, or .66% of the total).

What is your current employment status?Question

#1:


Of the 152 total responses received, all 152 respondents answered this question. Overwhelmingly, survey respondents replied Yes (145 respondents, or 95.39% of the total) to this question, indicating that they work full-time. This is followed by those who indicate I’m a consultant – it varies (4 respondents, or 2.63% of the total); No (1 respondent, or .66% of the total); I am currently between positions (1 respondent, or .66% of the total); and other (1 respondent, or .66% of the total). The respondent who checked “other” indicated in the comments that they work in Human Resources.

Is your current position considered a full-time position (more than 35 hours a week)?

Question

#2:


Of the 152 total responses received, 150 respondents replied to the section asking for the MOST hours worked in one week. Survey respondents were allowed to enter a specific quantity of hours, which were later grouped and categorized. Replies break down as follows:

-20 hours - 0 respondents

21-30 hours - 0 respondents





71+ hours - 25 respondents

The smallest number of hours reported for this section was 35.

The largest number of hours reported for this section was 120.

In the last year, approximately what were the MOST and LEAST hours worked in one week?

Question

#3:

Of the 152 total responses received, 144 respondents replied to the section asking for the LEAST hours worked in one week. Survey respondents were allowed to enter a specific quantity of hours, which were later grouped and categorized. Replies break down as follows:

-20 hours - 10 respondents






71+ hours - 0 respondents

The smallest number of hours reported for this section was 0.

The largest number of hours reported for this section was 60.


Of the 152 total responses received, all 152 respondents answered this question; of these, 72 answered 41-45 hours (47.37% of the total). This is followed by those who answered Over 45 hours (53 respondents, or 34.87% of the total); 40 hours (23 respondents, or 15.13% of the total); 32 - 39 hours (2 respondents, or 1.32% of the total); and Less than 32 hours (2 respondents, or 1.32% of the total).

How many hours do you work in an average week?Question

#4:


Of the 152 total responses received, all 152 respondents answered this question. Respondents were asked to choose all answers that may apply to them. Of these, 83 respondents Changed job titles (54.61% of the total). This is followed by those who Received a promotion (59 respondents, or 38.82% of the total); those who Went to work for a different employer (57 respondents, or 37.50% of the total); and those who were Laid off (12 respondents, or 7.89% of the total). Thirty-seven respondents (or 24.34% of the total) experienced None of these.

Fourteen (or 9.21% of the total) indicated Other. All 14 respondents provided specification; 4 of these replies reported a pay raise or cost of living increase, and 2 others reported a pay cut. Another 3 reported leaving their jobs to start their own company or become consultants. The remainder of the replies are as follows:

• Acquired multiple clients• Self employed to working for a firm• Moved• Became an owner of the company• Started in the industry

Over the past three years (2009-2012), which of the following have you experienced? (Choose all that may apply.)

Question

#5:


Of the 152 total responses received, all 152 respondents answered this question. Of these, a small majority of respondents answered 1-4 years (61 respondents, or 40.13% of the total). This is followed by 5-9 years (40 respondents, or 26.32% of the total); Less than 1 year (27 respondents, or 17.76% of the total); 10-14 years (14 respondents, or 9.21% of the total); 15-19 years (6 respondents, or 3.95% of the total); and finally 20+ years (4 respondents, or 2.63% of the total).

In total, how many years have you worked for your current employer(for all job functions)?

Question

#6:


Of the 152 total responses received, all 152 respondents answered this question. Of these, a plurality of respondents answered 6-10 years (48 respondents, or 31.58% of the total). This is followed by Over 15 years (34 respondents, or 22.37% of the total); 2-5 years (27 respondents, or 17.76% of the total) and Less than 2 years (36 respondents, or 17.11% of the total); and finishing with 11-15 years (17 respondents, or 11.18% of the total).

How many years of experience do you have in A/E/C marketing?Question

#7:


Of the 152 total responses received, all 152 respondents answered this question. Of these, 40 respondents (or 26.32% of the total) answered 5-9 years. This is followed by 10-14 years (33 respondents, or 21.71% of the total); 1-4 years (29 respondents, or 19.08% of the total). The replies for 15-19 years and 20+ years each received an identical quantity of responses (22 respondents, or 14.47% of the total for each response). Responses for Less than 1 year (4 respondents, or 2.63% of the total) were in the clear minority of respondents specifying a quantity of years.

Survey respondents were also provided the opportunity to select Other and specify options that had not already been included. Only 2 respondents chose this option and provided specifications:

• Not in a marketing role• 30+

In total, how many years of marketing experience do you have in ANY field (professional experience, collectively, including A/E/C)?

Question

#8:


Of the 152 total responses received, all 152 respondents answered this question. Of these, a plurality of 47 respondents (or 30.92% of the total) answered 20+ years. This is followed by 5-9 years (35 respondents, or 23.03% of the total); 10-14 years (30 respondents, or 19.74% of the total), and 15-19 years (27 respondents, or 17.76% of the total). Responses for 1-4 years (10 respondents, or 6.58% of the total) and Less than 1 year (2 respondents, or 1.32% of the total) were the clear minorities of respondents specifying a quantity of years.

Survey respondents were also provided the opportunity to select Other and specify options that had not already been included. Only 1 respondent chose this option and provided specification:

• 40+

In total, how many years of professional work experience do you have in ANY field? This question pertains to individuals that have changed their career path. If you’ve always been in marketing, this number will match the question above.

Question

#9:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, a majority of 99 respondents (or 67.81% of the total) answered Yes, leaving 47 (or 32.19% of the total) to answer No.

Are you a member of SMPS?Question

#10:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, a majority of 113 respondents (or 77.40% of the total) answered Female, and 33 (or 22.60% of the total) answered Male.

What is your gender?Question

#11:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, a plurality of respondents answered 35-44 (49 respondents, or 33.56% of the total), followed closely by 26-34 (48 respondents, or 32.88% of the total), and then 45-54 (22 respondents, or 15.07% of the total). Smaller numbers of respondents answered 55-64 (16 respondents, or 10.96% of the total); Under 25 (7 respondents, or 4.79% of the total); and finally 65 or older (4 respondents, or 2.74% of the total).

What’s your age?Question

#12:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, an overwhelming majority of respondents answered Bachelors Degree (98 respondents, or 67.12% of the total). This is followed those reporting Some College or Associates Degree (24 respondents, or 16.44% of the total); Masters Degree (19 respondents, or 13.01% of the total). A minority of respondents answered High School Diploma (3 respondents, or 2.05% of the total), and Doctorate (2 respondents, or 1.37% of the total).

What is the highest level of formal education you have completed?Question

#13:


Of the 152 total responses received, 109 respondents answered this question, while 43 declined to answer. Of those providing a response, Communications appeared in a plurality of replies (22 respondents, or 20.18% of the total), followed by Marketing (17 respondents, or 15.60% of the total); Business (12 respondents, or 11.01% of the total); Journalism (9 respondents, or 8.26% of the total); and Design (8 respondents, or 7.34% of the total).

A diversity of other responses included:

• Engineering (Mechanical, Civil, & Structural all represented)• Psychology• Advertising• Education• English• Political Science• Chemistry• Architecture• History/Government

• Public Relations• Law• Practical Theology• Speech Communications• Interior Design• Radio and Television• Theater Arts• Geology

Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. The vast majority of the replies (115) consisted of “N/A” or a variant thereof.

It was possible for respondents to provide multiple responses to this question. Of those answering, 13 respondents indicated they are a CPSM, followed by a variation on LEED Accreditation (11 respondents), and PE (7 respondents). The answers EDAC, IIDA, and AIA were all provided by 2 respondents a piece.

Other responses given by one respondent each include:

• RID• AICP• JD• CxA• RPLS• MCR• PHR• CEM

If you received a degree from a higher education institution, what was the degree in?

Question

#14:

What professional designation(s) - if any - do you currently hold(for example: CPSM, FSMPS, AIA, LEED AP, IIDA, PE, RA, other)?

Question

#15:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, a majority of respondents answered All of my job responsibilities are related to marketing (91 respondents, or 62.33% of the total). A much smaller number answered My primary responsibility is in marketing but I have other job responsibilities as well (26 respondents, or 17.81% of the total); My primary responsibility is in other areas but I also have marketing responsibilities (18 respondents, or 12.33% of the total); and About half of my responsibilities are in marketing, half in other areas (11 respondents, or 7.53% of the total).

Which of the following best describes your role in marketing?Question

#16:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, a majority of respondents answered None (90 respondents, or 61.64% of the total), followed by 2-5 (32 respondents, or 21.92% of the total); and then 1 (14 respondents, or 9.59% of the total). Smaller numbers responded with 6-10 (4 respondents, or 2.74% of the total); Over 20 (4 respondents, or 2.74% of the total); and finally 11-20 (2 respondents, or 1.37% of the total.)

How many staff members report directly to you? (For example, you are directly responsible for evaluating their performance.)

Question

#17:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Survey respondents were allowed to enter specific titles, which were later categorized.

Of those providing a response, a plurality of respondents answered with a role or title which was a variation on Coordinator - Marketing, Proposal, &/or Business Development (35 respondents, or 23.97% of the total), followed closely by a variation on Department Manager/Leader (31 respondents, or 21.23% of the total).

Another 24 respondents provided a response that was a variation on Department Director/Associate Director (16.44% of the total). Senior Marketing Coordinator or Coordinator II was provided by 10 respondents (6.85% of the total); Business Development was provided by 8 respondents (5.48% of the total); and 7 respondents (4.79% of the total) replied with Vice President.

Smaller numbers responded with President or Owner (6 respondents, or 4.11% of the total); Principal (4 respondents, or 2.74% of the total); Office Manager (3 respondents, or 2.05% of the total); and Project Manager (2 respondents, or 1.37% of the total).

Those categorized as “Other” include the following titles:

• Chief Marketing Officer• Senior Sales Executive• Executive Assistant to the President• Account Executive• Marketing Consultant• Senior Staff• Marketing Information Analyst• Publications Specialist• Administrator• Marketing Information Analyst• Senior Associate• Senior Graphic Designer• Executive Assistant• Sr. Graphic Designer• Senior Construction Administrator• Human Resources, Marketing, and Client Relations

What is your current title?Question

#18:


Which one of the following most closely describes the responsibility level you have in your firm?

Question

#19:Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, the plurality (45 respondents) selected CATEGORY V, followed by a tie (with 24 respondents each)between CATEGORY I and CATEGORY VI, and CATEGORY II ranked third, with 21 respondents.

45 responses30.82% of the total

CATEGORY V - Provide knowledgeable support and production skills, develop and maintain marketing information systems and records, conduct research, track leads and execute marketing support activities. With the support of management, oversee marketing projects and/or supervise others performance of marketing projects. Participate in establishing marketing programs, policies and procedures.

1


CATEGORY VI - Provide knowledgeable support and production skills, and develop and maintain marketing information systems and records. Conduct research, track leads, plan and execute marketing support activities. Typically receive direction from a marketing director or manager.

2

CATEGORY I - Member of firm’s highest level of management and part of firm’s executive management team. Responsible for policy making, management overview, and monitoring the firm’s programs and progress. Key decision-maker for firm’s marketing and/or business development.

24 responses16.44% of the total2


CATEGORY II - Senior member of your firm’s management and responsible for directing marketing or business development activities. Participate in policy making, management overview, and monitor firm’s programs and progress. Oversee the performance of the marketing department.

3


CATEGORY III - Establish marketing policies and procedures and marketing and/or business development programs. Create budgets and reports for corporate leadership. Manage or supervise marketing staff or responsible for outsourcing marketing activities.

4


CATEGORY IV - Responsible for business development. Bulk of time is spent outside the office making client contacts and developing long-term client relationships. Accountable for developing a specified volume of business. May participate in annual marketing and strategic planning.

4


CATEGORY VIII - None of the above. Fulfill primarily a technical role (as in billable engineer, architect, consultant), but also assume responsibility for marketing firm’s services and developing client relationships.

5


CATEGORY VII - Provide clerical administrative support for marketing activities. Maintain marketing information systems and may assist with preparation of marketing materials, correspondence, and research. Complete tasks with direction.

6


Now let’s talk aboutYOUR COMPENSATION...

Section TWO


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, an overwhelming majority selected Salary, no compensation for overtime, (117 respondents, or 80.14% of the total). This was followed by Salary with overtime pay and Hourly, each receiving the same number of responses (12 respondents, or 8.22% of the total each). Freelance – consultant fees received the smallest number of responses (5 respondents, or 3.42% of the total).

How are you paid?Question

#20:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, a plurality of respondents selected Yes, I received a bonus in both 2011 AND 2012, (64 respondents, or 43.84% of the total). Interestingly, the next largest quantity of responses was No bonus (47 respondents, or 32.19% of the total each). Those answering Yes, I received a bonus in 2012 numbered 23 (15.75% of the total), and Yes, I received a bonus in 2011 received the smallest number of responses (12 respondents, or 8.22% of the total).

Did you receive a monetary bonus in 2011 &/or in 2012?Question

#21:


Of the 152 total responses received, 146 respondents answered this question, while 6 declined to answer. Of those providing a response, a majority of respondents indicated that their salary Increased (95 respondents, or 65.07% of the total), while 30.14% of the total (44 respondents) reported their salary Stayed the same. Finally, a small number shared that their salary Decreased (7 respondents, or 4.79% of the total).

From 2011 to 2012 has your salary increased, decreased, or stayedthe same?

Question

#22:


Of the 152 total responses received, 145 respondents answered this question, while 7 declined to answer. Of those providing a response, a large majority of respondents selected I do not receive overtime pay (119 respondents, or 82.07% of the total). Smaller numbers of respondents selected Yes, I’m exempt* and I get straight overtime (10 respondents, or 6.90% of the total); Paid hourly and receive overtime pay was chosen by 9 respondents (6.21% of the total); and Yes, I’m exempt* and I get time and half overtime was chosen by 5 respondents (3.45% of the total). Finally, only 2 respondents reported that I’m hourly (non-exempt) but do not receive overtime (1.38% of the total).

Are you eligible for overtime pay?Question

#23:


Of the 152 total responses received, 138 respondents answered this question, while 14 declined to answer. Survey respondents were allowed to enter specific dollar amounts, which were later grouped and categorized. Replies break down as follows:

Hourly Range # of Respondents % of Total Respondents

$20.99 and less 13 9.42%

$21 - 29.99 46 33.33%

$30 - 39.99 36 26.09%

$40 - 49.99 18 13.04%

$50 - 59.99 10 7.25%

$60 - 69.99 5 3.62%

$70 - 79.99 2 1.45%

$80 - 89.99 1 0.72%

$90 - 99.99 0 0

$100 + 3 2.17%

Not Categorized * 4 2.90%

TOTAL 138 100%

* Four completed responses were not categorized:

• N/A• n/a• 00.00• more than $20.00

$20.99 and less

$21 - 29.99

$30 - 39.99

$40 - 49.99

$50 - 59.99

$60 - 69.99

$70 - 79.99

$80 - 89.99

$90 - 99.99

NA

What is your current equivalent hourly pay?Question

#24:


Of the 152 total responses received, 138 respondents answered this question, while 14 declined to answer. Survey respondents were allowed to enter specific dollar amounts, which were later grouped and categorized. Replies break down as follows:

Salary Range # of Respondents % of Total Respondents

$29,999 and less 1 0.72%

$30,000 - 39,999 4 2.90%

$40,000 - 49,999 23 16.67%

$50,000 - 59,999 21 15.22%

$60,000 - 69,999 24 17.39%

$70,000 - 79,999 18 13.04%

$80,000 - 89,999 16 11.59%

$90,000 - 99,999 7 5.07%

$100,000+ 19 13.77%

Not Categorized * 5 3.62%

TOTAL 138 100%

Five completed responseswere not categorized:

• 00,000• 72.68• $19.23• less than $50,000• n/a

$29,999 and less

$30,000 - 39,999

$40,000 - 49,999

$50,000 - 59,999

$60,000 - 69,999

$70,000 - 79,999

$80,000 - 89,999

$90,000 - 99,999

$100,000+

NA

What is your current equivalent annual salary? (Please calculate for a full-time year [2080 avg hrs/year] even if you work part-time.)

Question

#25:


Of the 152 total responses received, 138 respondents answered this question, while 14 declined to answer. Of those providing a response, a plurality of respondents selected Yeah, I feel good about it (57 respondents, or 41.30% of the total), followed by Nah, I’m kind of unhappy (30 respondents, or 21.74%) and I don’t know / I guess it’s OK (29 respondents, or 21.01% of the total). Only 18 (13.04%) respondents selected YES, I’m extremely happy; and, fortunately, the smallest number (4 respondents, or 2.90% of the total) selected NO, I’m very dissatisfied.

Do you feel you are getting a fair compensation?Question

#26:


...and YOUR BENEFITS

Section THREE


Of the 152 total responses received, 136 respondents answered this question, while 18 declined to answer. Respondents were encouraged to select all answers that applied. Of the options provided, the most common benefits were Medical Insurance (114 respondents, or 83.82% of the total); Professional Membership (102 respondents, or 75%); Continuing Education Events (97 respondents, or 71.32% of the total); Matching contributions to a 401k, 403b, or other IRA plan (93 respondents, or 68.38% of the total); and Life Insurance (90 respondents, or 66.18% of the total).

The least common benefits as indicated by survey respondents include Commissions (6 respondents, or 4.41% of the total); Deferred compensation (7 respondents, or 5.15% of the total); and Comp time for overtime worked (18 respondents, or 13.24% of the total).

Survey respondents were also provided the opportunity to select Other and specify options that had not already been included. Sixteen respondents (11.76% of the total) provided specifications, and 7 of these involved some variation on Vehicle use/allowance. Three others listed “N/A” or a similar response.

The remaining replies are as follows:

• Physical, eye exam and dental check-ups are paid for employee by company - no health insurance• $250 wellness subsidy per year• Tuition Reimbursement• FSA Spending Account• Books• ESOP

The full list of answer choices:

• Cash bonus/or other incentive pay• Deferred compensation• Commissions• Stock or stock options• Profit sharing• Comp time for overtime worked• Cash out for unused sick leave, vacation, or other paid leave at year end• Full or partial funding of a retirement or pension plan• Matching contributions to a 401k, 403b, or other IRA plan• Life Insurance• Disability• Flexible Schedule• Cell Phone or PDA• Medical Insurance• Discounted or free parking• Discounted or free transit passes• Professional Membership• Continuing Education Events (conferences, classes, etc.)• Other (please specify)

A graph illustrating the results of the top 12 survey options is included on the following page.

In addition to your base salary, which of the following are you currently eligible to receive as part of your specific compensation package?(Choose all that may apply.)

Question

#27:


Of the 152 total responses received, 136 respondents answered this question, while 16 declined to answer. Of those providing a response, the data suggests a plurality of respondents receive 1-5 SICK days each year (45 respondents, or 33.09% of the total); 11-15 VACATION days each year (46 respondents, or 33.82% of the total) and 6-10 HOLIDAYS (88 respondents, or 64.71% of the total).

Forty-two respondents - nearly 1/3 (30.88% of the total) - receive no annual paid time off for sick leave.

Vacation is the most common PTO benefit as reported by survey respondents.

Paid Leave: For each category below, please indicate which range of “paid time off” days you are currently eligible to receive each year. (Please select “0 days” if this benefit is not available to you.)

Question

#28:

20+days

16-20 days

11-15days

6-10days

1-5days

0days Total

AverageRating

# % # % # % # % # % # %

Sick Leave Days 1 0.74 2 1.47 13 9.56 33 24.26 45 33.09 42 30.88 136 1.66

Vacation Days 15 11.03 17 12.50 46 33.82 31 22.79 3 2.21 24 17.65 136 3.01

Holidays 0 0 1 0.74 6 4.41 88 64.71 29 21.32 12 8.83 136 1.82

Unspecified * 4 2.94 6 4.41 8 5.88 3 2.21 19 13.97 96 70.59 136 1.90

* Other paid time off days NOT included above.


Of the 152 total responses received, 26 respondents answered this question, while 126 did not provide a response.

Of those providing a response, 15 wrote “N/A” or a variation thereof.

The remaining 11 respondents provided the following verbatim responses:

• Eight paid holidays per year for all employees, then our sick and vacation days come out of one PTO pool which is based on years of service. Years of Service/Days of PTO: 0–5/15, 6-15/20, 15+/25

• Sick days earned 1/2 day per month. (Can accumulate up to 15 days of sick time; any excess is paid at the next pay period.)

• 21 days per year of PTO (cumulative sick and vacation time)

• Earn off time with pay at the rate of 7.85 hours each pay period. (26 pay periods)

• Vacation and Sick leave days are included together. 3 weeks paid time off.

• I can take anytime off I want

• we have total amount of days. you can use them how you wish

• 1-5 years employment = 2 weeks 5+ years employment = 4 weeks

• it is accrued over time I’ve been here 4 months and have 32 hrs of PTO so far

• Paid time off includes sick leave and vacation days combined.

• Earned bi-weekly based on number of years of employment

If paid time off is calculated in a different manner than number ofhours/days per year, please explain.

Question

#29:


Not Available

Shared Payment

Employer Pays in Full

I Payin Full Total

AverageRating

# % # % # % # %

Employee Medical Insurance 5 3.68 80 58.82 45 33.09 6 4.41 136 2.36

Employee Dental Insurance 11 8.09 78 57.35 29 21.31 18 13.24 136 2.60

Employee Orthodontia Insurance 71 52.21 42 31.62 7 5.15 15 11.03 136 3.25

Employee Vision Insurance 26 19.12 69 50.74 20 14.71 21 15.44 136 2.74

Short Term Disability Insurance 27 19.85 40 29.41 49 36.03 20 14.71 136 2.54

Long Term Disability Insurance 23 16.91 42 30.88 49 36.03 22 16.18 136 2.49

Supplemental Insurance (eg, AFLAC) 72 52.94 22 16.18 6 4.41 36 26.47 136 2.96

Of the 152 total responses received, 136 respondents answered this question, while 16 declined to answer. Of those providing a response, the data suggests a plurality of respondents share payment for their Medical, Dental, and Vision Insurance. Smaller percentages have their benefits paid in full by their employers, and far fewer are fully financially responsible for the costs of their insurance benefits.

Of Short Term and Long Term Disability Coverage, the majority of respondents (49, or 36.03% of the total) have this coverage provided by their employers in full.

More than 1/2 of respondents (72 respondents, or 52.94% of the total) do not have Supplemental Insurance available to them. After supplemental insurance, Orthodontic Insurance is the next least common healthcare benefit offered, as reported by survey respondents.

Healthcare/Insurance Benefits: Which of the following Healthcare/Insurance benefits are you, as the employee, currently eligible to receive? (Choose all that may apply.)

Question

#30:


Not Available

Shared Payment

Employer Pays in Full

I Payin Full Total

AverageRating

# % # % # % # %

Dependent Medical Insurance 7 5.15 87 63.97 9 6.62 33 24.26 136 2.50

Dependent Dental Insurance 10 7.35 78 57.35 8 5.88 40 29.41 136 2.57

Dependent Orthodontia Insurance 60 44.12 48 35.29 2 1.47 26 19.12 136 1.96

Dependent Vision Insurance 26 19.12 70 51.47 4 2.94 36 26.47 136 2.37

Of the 152 total responses received, 136 respondents answered this question, while 16 declined to answer. Of those providing a response, the data suggests more than half of respondents share payment for their Dependent’s Medical, Dental, and Vision Insurance. Smaller percentages are fully financially responsible for the costs of their insurance benefits, and a much smaller number have their dependent’s benefits paid in full by their employers.

Dental insurance was the most commonly offered dependent healthcare coverage, followed closely by medical and then vision insurance coverage. Orthodontic Insurance is the least common dependent healthcare benefit offered, as reported by survey respondents. Of those who do have this benefit available, most (48 respondents, or 35.29% of the total) share payments with their employer for this coverage.

Which of the following Healthcare/Insurance benefits does your firm offer for dependents? (Please answer even if you do not use any ofthese benefits.)

Question

#31:


Of the 152 total responses received, 136 respondents answered this question, while 18 declined to answer. Respondents were encouraged to select all answers that applied. Of the options provided, the most common benefits were Professional Membership (103 respondents, or 75.74%); Continuing Education Events (85 respondents, or 62.50% of the total); and Flexible work scheduling (83 respondents, or 61.03% of the total).

The least common benefits as indicated by survey respondents include Discounted or free transit passes (30 respondents, or 22.06% of the total); Paid time off for participation in charitable events (43 respondents, or 31.62 of the total); and Employee assistance program (44 respondents, or 32.35% of the total).

Survey respondents were also provided the opportunity to select Other and specify options that had not already been included. Only 2 respondents chose this option and provided specifications:

• Use of vacation home, no charge• $250 per year for performing arts events (tickets)

The full list of answer choices:

• Section 125/Cafeteria Plan (Pre-Tax) Benefits (e.g., child/elder care, medical expense reimbursement, parking, etc.)• Discounted or free parking• Discounted or free transit passes• Jury duty compensation• Employee assistance program• Wellness program/health fitness club membership or discount• Professional association membership dues paid in full or part• Full or partial tuition reimbursement• Professional education programs/classes• Flexible work scheduling• Option to work at home or telecommute• Free or discounted mobile phone or cell phone• Paid time off for participation in charitable events• Other (please specify)

A graph illustrating the results of the top 10 survey options is included on the following page.

What other fringe benefits does your firm offer to ALL employees? (Regardless of whether or not you take advantage of them.)(Choose all that may apply.)

Question

#32:


Of the 152 total responses received, 100 respondents answered this question, while 52 declined to answer. Of those providing a response, the majority of respondents enjoy Lunch break flexibility (74 respondents, or 74% of the total), followed by Ability to choose the times you come in & leave work (59 respondents, or 59% of the total).

Four-day workweek (4-10s) and Every other Friday off were the least commonly offered options, with an identical number of selections (2 respondents, or 2% of the total), followed by Work XX number of days in the office / work XX number of days at home (11 respondents, or 11% of the total).

Survey respondents were also provided the opportunity to select Summer hours and specify what those involved. Only 6 respondents chose this option and provided specifications. Their answers are as follows:

• Half day Fridays• During the summer we work 9/80 and receive every other Friday off.• Four ten hour days warehouse one eight hour day office work from home• Mon-Thurs work 9 hours, Friday work 4• Leave at 3 on Fridays, make up 2 hours throughout week• 1/2 day on Fridays in the summer

If your company offers flexible work scheduling to its employees, which of the following pertains to your company? (Choose all that may apply.)

Question

#33:


Of the 152 total responses received, 134 respondents answered this question, while 18 declined to answer. Of those providing a response, the vast majority of respondents replied Yes (94 respondents, or 70.15% of the total).

Survey respondents were also provided the opportunity to select Other and specify options that had not already been included. Only 4 respondents chose this option and provided specifications; two of these were “N/A”. The remaining responses are as follows:

• Did not work for this company in 2012• Self Employed

If your employer currently offers a retirement plan, did they contribute or provide full or partial matching funds in 2012?

Question

#34:


Of the 152 total responses received, 135 respondents answered this question, while 17 declined to answer. Of those providing a response, a plurality of respondents replied Immediately (35 respondents, or 25.93% of the total), followed closely by 4-6 years (33 respondents, or 24.44% of the total).

Survey respondents were also provided the opportunity to select Other and specify options that had not already been included. Only 3 respondents chose this option and provided specifications; two of these were a variation of “not sure.” The remaining response was “90 days.”

How many years of employment are required for an employee to become fully vested in the retirement plan?

Question

#35:


Finally, tell us aboutYOUR FIRM

Section FOUR


Of the 152 total responses received, 134 respondents answered this question, while 18 declined to answer. Survey respondents were asked to choose from the following 4 categories:

Of those providing a response, a plurality of respondents selected Group B (50 respondents, or 37.31% of the total). The next largest group (36 respondents, or 26.87% of the total) selected Group C.

Group AArchitecture: Interior Design, Landscape

Architecture, Planning/Urban Design, Historic Preservation, Building Design

Group CConstruction: Preconstruction Services,

Construction Management, General Contracting, Subcontracting

Group BEngineering: Mechanical, Civil, Structural, Electrical, Transportation, Environmental,

Geotechnical, Land Surveying, Water Resources, Lighting

Group DOutside Marketing Services: Marketing

Consulting, Communications, Media & Public Relations, Trade Press, Graphics, Advertising,

Photography

Which one of the following discipline groups most closely definesyour firm?

Question

#36:


Survey respondents were also provided the opportunity to select Other and specify options that had not already been included. Fifteen respondents chose this option and provided specifications; their verbatim responses are as follows:

• Environmental Graphic Design (wayfinding & signage design)

• Construction Materials Engineering Testing and Geotechnical Engineering Testing

• abc def

• Real estate development - economic and industrial development

• Private Education - Construction

• A-D

• Commercial Real Estate

• Architecture, Engineering, Construction, Program Management, Consulting

• Group A and B

• Supplier

• Education

• Professional consultanting services

• Professional Consulting Firm

• Groups A, B and C

• Architecture and Engineering


Of the 152 total responses received, 134 respondents answered this question, while 18 declined to answer.

Responses were nearly evenly distributed among the first four of the five options. Over 1,000 employees was only selected by one respondent.

A plurality of respondents report working for a firm with 21 to 50 employees (36 respondents, or 26.87% of the total), followed in close succession by 51 to 150 employees (34 respondents, or 25.37% of the total); Less than 20 employees (33 respondents, or 24.63% of the total); and finally 151 to 1,000 employees (30 respondents, or 22.39% of the total).

How large is your firm - LOCAL OFFICE - in terms of number of full-time employees?

Question

#37:



Of those providing a response, a plurality report working for a firm with 151 to 1,000 employees (37 respondents, or 27.61% of the total), followed by Over 1,000 employees (33 respondents, or 24.63% of the total); 21 to 50 employees (24 respondents, or 17.91% of the total); 51 to 150 employees (23 respondents, or 17.16% of the total); and finally Less than 20 employees (17 respondents, or 12.69% of the total).

How large is your firm - ALL OFFICES - in terms of number of full-time employees? (If your firm only has one office, this number will be the same as the one you provided above.)

Question

#38:


Of the 152 total responses received, 134 respondents answered this question, while 18 declined to answer. Of those providing a response, more than half indicated that the total number of marketing staff Stayed the same (70 respondents, or 52.24% of the total).

Survey respondents were also provided the opportunity to select Other and specify options that had not already been included; 5 respondents chose this option and provided specifications. Their responses are as follows:

• Not Applicable, Self Employed

• Just me. I was moved from PT marketing to FT marketing

• I don’t know.

• No idea -- very large company with significant turnover

• Increased during transition, but returned to same by summer

In 2012, the total number of marketing-related full-time staff in the ENTIRE organization:

Question

#39:


Of the 152 total responses received, 131 respondents answered this question, while 21 declined to answer. Of those providing a response, nearly one-half identified themselves as being In the metropolitan Dallas area (65 respondents, or 49.62% of the total). The next largest group to report was N. Dallas (25 respondents, or 19.08% of the total), followed by those who said that they were In the metropolitan Fort Worth area (23 respondents, or 17.56% of the total).

While other areas saw smaller numbers reporting (with between at least 2 respondents and 8 respondents at most), there were no respondents from either S. Dallas or S. Fort Worth.

Which of the following best describes your office location?Question

#40:



Of those providing a response, over one-half identified their office’s city as Dallas (72 respondents, or 54.96% of the total). The next largest group was in Fort Worth (28 respondents, or 21.37% of the total).

With much smaller numbers, the following cities were also reported:

• Abilene (1)

• Addison (1)

• Arlington (5)

• Carrollton (2)

• Coppell (1)

• Denton (2)

• Euless (1)

• Farmers Branch (1)

• Frisco (1)

• Garland (1)

• Grand Prairie (1)

• Irving (2)

• McKinney (1)

• Plano (5)

• Prosper (1)

• Richardson (4)

One respondent listed “other” in place of their office’s city.

One respondent was from Austin, Texas.

One respondent was from Minden, Louisiana.

One respondent was from Jacksonville, Florida.

Please specify the CITY where your office is located.Question

#41:



Of those providing a response, the largest group identified their office’s city as 75201 (Dallas - 24 respondents).

The next largest group was in 76102 (Fort Worth - 8 respondents).

The next largest were from 75204 and 75231 (Dallas - 6 respondents each).

The next largest listed 75243 (Dallas) and 76107 (Fort Worth) - each with 5 respondents apiece.

Of the 152 total responses received, 49 respondents answered this question, while 103 declined to answer. Respondents were allowed to provide multiple answers, which were later grouped and categorized. More than half of the respondents (27) provided more than one answer.

Of those providing a response, more than 60% reported that their companies had layoffs (31 respondents, or 63.27% of the total).

Salary reductions were experienced by 14 respondents (or 28.57% of the total), followed by salary freezes (12 respondents, or 24.49% of the total).

Eleven respondents (or 22.45% of the total) reported cuts on work hours.

Smaller numbers reported the following:

• Benefits reductions (5 respondents, or 10.20% of the total)

• Hiring freezes (5 respondents, or 10.20% of the total)

• Furloughs (4 respondents, or 8.16% of the total)

What is the ZIP CODE where your office is located?Question

#42:

Optional: Please share with us any salary related strategies your firm employed to deal with the impacts of the recent economic downturn as a whole. Wage freezes? Hiring freezes? Layoffs? Reduction in hours? Furlough days? Loss of or reduction in benefits? Other?

Question

#43:


Cross-tabulated Responses


Less than 2 years

2 to 5years

6 to 10years

11 to 15years

Over 15years

No Response 4 2 5 2 2

$29,999 and less 1 - 0 2 -

$30,000 - 39,999 - - 1 - -

$40,000 - 49,999 2 - - 1 1

$50,000 - 59,999 8 10 4 - 1

$60,000 - 69,999 3 7 9 - 3

$70,000 - 79,999 1 2 10 3 8

$80,000 - 89,999 3 2 8 3 2

$90,000 - 99,999 - 2 4 4 6

$100,000+ 4 2 7 2 11

Annual salary range with # years of A/E/C marketing experience(number of respondents):


Not in a marketing

role

Less than 1

year

1 - 4 years

5 - 9 years

10 - 14 years

15 - 19 years

20+years

30+years

No Response - 3 3 3 5 1 - -

$29,999 and less - - - - 1 2 - -

$30,000 - 39,999 - - - - - - - 1

$40,000 - 49,999 - - 3 - - - 1 -

$50,000 - 59,999 - 1 8 11 2 1 - -

$60,000 - 69,999 - - 4 12 1 2 3 -

$70,000 - 79,999 - - 4 7 4 3 6 -

$80,000 - 89,999 - - 3 3 7 3 2 -

$90,000 - 99,999 - - 1 1 7 4 3 -

$100,000+ 1 - 3 3 6 5 7 -

Annual salary range with # years of general marketing experience(number of respondents):


No response Female Male

No Response 6 6 3

$29,999 and less - 1 2

$30,000 - 39,999 - 2 1

$40,000 - 49,999 - 3 1

$50,000 - 59,999 - 22 1

$60,000 - 69,999 - 21 1

$70,000 - 79,999 - 22 2

$80,000 - 89,999 - 15 3

$90,000 - 99,999 - 11 5

$100,000+ - 12 14

Annual salary range with gender(number of respondents):


High School Diploma

Some College/Associate

Degree

BachelorsDegree

MastersDegree Doctorate

No Response - 2 6 1 -

$29,999 and less - - 1 2 -

$30,000 - 39,999 - - 1 - -

$40,000 - 49,999 - 2 2 - -

$50,000 - 59,999 - 3 18 1 1

$60,000 - 69,999 - 2 16 4 -

$70,000 - 79,999 1 7 15 1 -

$80,000 - 89,999 2 1 15 2 -

$90,000 - 99,999 2 1 12 2 -

$100,000+ 1 6 12 6 1

Annual salary range with formal education(number of respondents):


Less than 20 employees

21 - 50employees

51 to 150 employees

151 to 1,000 employees

Over 1,000 employees

No Response - - - - -

$29,999 and less 3 - - - -

$30,000 - 39,999 1 - - - -

$40,000 - 49,999 3 - 1 - -

$50,000 - 59,999 6 8 5 3 -

$60,000 - 69,999 4 8 5 4 -

$70,000 - 79,999 2 9 5 7 -

$80,000 - 89,999 7 2 2 6 1

$90,000 - 99,999 3 3 8 2 -

$100,000+ 4 6 8 8 -

Annual salary range with firm size - LOCAL OFFICE (number of respondents):


Group A Group B Group C Group D Misc Uncategorized

No Response - 1 - - 14

$29,999 and less - 1 1 - 1

$30,000 - 39,999 - 1 - - -

$40,000 - 49,999 - 3 - 1 -

$50,000 - 59,999 8 12 1 1 1

$60,000 - 69,999 5 6 7 - 4

$70,000 - 79,999 5 3 12 2 2

$80,000 - 89,999 6 6 4 - 2

$90,000 - 99,999 2 6 3 - 5

$100,000+ 3 11 8 - 4

Group AArchitecture: Interior Design, Landscape

Architecture, Planning/Urban Design, Historic Preservation, Building Design

Group BEngineering: Mechanical, Civil, Structural, Electrical, Transportation, Environmental,

Geotechnical, Land Surveying, Water Resources, Lighting

Group CConstruction: Preconstruction Services,

Construction Management, General Contracting, Subcontracting

Group DOutside Marketing Services: Marketing

Consulting, Communications, Media & Public Relations, Trade Press, Graphics, Advertising,

Photography

Annual salary range with Discipline Group (number of respondents):

SMPS D

allas 2013 Compensation Survey for D

allas and Fort Worth

Page 58

Annual salary range w

ith respondent-supplied title (number of respondents):

Less

than

20,

0000

30,0

00

40,0

00

50,0

00

60,0

00

70,0

00

80,0

00

90,0

00

100,

000

110,

000

120,

000

130,

000

140,

000+

Administrator, Executive Assistant 1 1 2

Business Development Coordinator 3 3 1 1

Business Development Director 1 1 2 2 1 1 1 1

Business Development Manager 1 2 2 1

Manager, Other (Account Executive, Assistant Project Manager, CRM Database Manager, Project Manager) 1 1 2 1 1 1

Director, Other (Planning & Construction, Healthcare, Interiors, Operations) 1 1 1 1 1

Inside Sales Coordinator 1 1

Inside Sales Manager, Senior Sales Executive 2

Lead, Other (Client Service, Marketing Project) 1 1

Marketing and Business Development Manager 1 1 1 1

Marketing and Client Services Director 1 1 2 1 1

Marketing Coordinator 1 9 6 1

Marketing Director 3 1 1 1

Marketing Information Analyst 1 1

Marketing Manager 1 1 1 2 4 5 2 1

Office Manager 1 1 1

President/Principal 1 1 1 2 2 2

Proposal Coordinator, Proposal Specialist 1 1 1

PR/Public Involvement Coordinator, Communications Project Lead 2

Senior Marketing Coordinator 2 6

Senior, Other (Associate, Construction Administrator, Staff) 2 1

Senior Graphic Designer 1 1

Vice President/Chief Marketing Officer 1 1 1 1 1 2 1

smps dallas - 2013 compensation survey for dallas and fort worth

Documents

benefits page

acknowledgements page

contact page

summary of results page

compensation surveyfor

current position

years of experience