smm&blogging - yappi
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Successful Blogging and Social Media Marketing (SMM)
Social StatsFacebook is the 3rd country in the world by the number of population, after China and India
On average, a user uses their Facebook twice a day
Every Facebook user has on average 195 friends
The number of followers of Ashton Kutcher and Britney Spears is close to the population of Ireland, Norway and Panama.
80% of people trust the opinion of their online friends more than their real friends
More than 90% of people born in the 21st century have social network profiles
Social networks are the reason of every 3rd divorce in the world
More than 10% of marriages registered in the USA happened thanks to social networks
Research showed that social network addition has negative impact on the immune system of people
80% of children have account in social networks
80% of parents claim to know what their children are doing on the Internet. But 31% of kids are sure that their parents actually don’t have a clue.
4 out of 5 companies use social networks for headhunting purposes
25% of all search results connected with 20 most popular brands in the world lead to the content generated by social network users
Facebook in Ukraine
Most Popular FB brands in Ukraine
Most Popular FB Places in Ukraine
Business. Why be Present
Online?
70% of people when choosing a brand would follows the
recommendation of friends and 10% trust advertisement. 46% pay attention to the feedback of other
users and only 9% are guided by the promo-materials of brands
Old Strategies Don’t Work
Inbound Marketing
The term ”Inbound“, means that instead of marketer reaching out to consumer, they leave trails of content such as blog posts, podcasts, PR releases, blog comments, videos etc. through which their clients find their website/business. Traditional marketing works other way around. In traditional marketing you find clients. This is more like upselling your product before your consumers even know that you are promoting them something.
What to Post?Photos
Fill in the Blanks
Photo Captions
Questions (Hit or Miss?)
Tips (from own and external website)
Quotes
Promotions
Mems
What not to Post
User Preferences
When to Post
Types of Users
1% -generate content
9% - comment/share
90% - perceive without actions
Opinion Leader
Influential members of a community, group, or society to
whom others turn for advice, opinions and views.
Minority group (called early adopters) that passes
information on new products (received from the media) to less
adventuresome or not as well informed segments of
the population. However, only products such as automobiles,
books, and clothing are susceptible to
such influencers whereas appliances, food, toiletries, etc.,
are not.
3 Words Only
Hidden Advertising
But…. Be Careful
Social Networks and HR
Social Networks and HR
Language Battle
Types of Personal BlogsPersonal: This is the broadest category and includes blogs about personal
topics like politics, music, family, travel, health, you name it.
Business: Professionals ranging from realtors to lawyers and stock brokers are using WordPress to share their expertise, and companies have discovered the power of blogs to personally engage with their customers.
Schools: WordPress is a great way for teachers and students to collaborate on classroom projects.
Non-profits: Foundations, charities, and human rights groups find our blogs to be great tools to raise awareness and money for their causes.
Politics: Members of parliament, political parties, government agencies, and activists using our blogs to connect with their constituencies.
Military: Members of the military blog to report what they see happening in various parts of the world and to stay in touch with their families.
Private: Some people make their blogs private to share photos and information within families, companies, or schools.
Sports: We’ve got teams, athletes, and fans using blogs to express and share their passion for various sports.
How-to, tips and reviews: There are lots of blogs that share tips and reviews about cooking, games, music, books, movies, and so on.
Top Blogging Platforms
WordPress
Blogger
Blog.com
Tumblr
LiveJournal
Posterous Spaces
Weebly
Rating of Ukrainian Blogs
Corporate Blog. What for?
Informal way of communication with TA
Brings traffic
Increases business credibility
Brings popularity to employees
Corporate Blog. What About?
tendencies on the market
tips/observations
company life
analytics
interviews
Several Tips Moreit’s important to talk about partners
update the blog on a regular basis (once a week)
several profiles: CEO & company official are the must
My Recommend
ListFacebook
Foursquare
Quora
Wordpress/Blogger
YouTube
Thanks! See You!
Inna Shmun
(096) 347-62-54
http://www.facebook.com/inna.shmun