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Pre-Feasibility Study

DEHYDRATION PLANT

Small and Medium Enterprise Development AuthorityGovernment of Pakistanwww.smeda.org.pkHEAD OFFICE 6th & 8th Floor LDA Plaza, Egerton Road, Lahore. Tel: (042) 111-111-456Fax: (042) 6304926-7 Helpdesk@smeda.org.pkREGIONAL OFFICE PUNJAB REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 Helpdesk-khi@smeda.org.pk REGIONAL OFFICE NWFP Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk

8th Floor LDA Plaza, Egerton Road, Lahore. Tel: (042) 111-111-456 Fax: (042) 6304926-7 helpdesk@smeda.org.pk

February, 2006

Pre-feasibility Study

Dehydration Plant

DISCLAIMERThe purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. SMEDA does not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. The prospective user of this memorandum is encouraged to carry out additional diligence and gather any information he/she feels necessary for making an informed decision. For more information on services offered by SMEDA, please contact our website: www.smeda.org.pk

DOCUMENT CONTROLDocument No. Prepared by Issue Date Issued by PREF-89 SMEDA-Punjab Feb 2006 Library Officer

PREF-89/Feb, 2006/ Rev 1

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Pre-feasibility Study

Dehydration Plant

TABLE OF CONTENTSEXECUTIVE SUMMARY......................................................................................................................................... 6 1. 2. INTRODUCTION ............................................................................................................................................. 8 AGRICULTURAL SECTOR .......................................................................................................................... 9 2.1 VEGETABLE AND FRUIT SECTOR ............................................................................................................... 9 2.2 POTATO, ONION AND GARLIC CROPS ......................................................................................................... 9 2.2.1 Prices of Fresh Potatoes, Onions and Garlic................................................................................... 10 2.3 AREA AND PRODUCTION ........................................................................................................................... 11 3. DEHYDRATION............................................................................................................................................. 12 3.1 3.2 3.2.1 3.2.2 3.3 3.4 3.4.1 3.4.2 3.4.3 3.5 3.5.1 3.5.2 4. DEHYDRATED PRODUCTS ........................................................................................................................ 12 DEHYDRATION GUIDE FOR VEGETABLES AND FRUITS ............................................................................. 12 Vegetables ........................................................................................................................................... 12 Fruits ................................................................................................................................................... 13 PROSPECTS OF DEHYDRATED VEGETABLES AND FRUITS ......................................................................... 14 ADVANTAGES OF DEHYDRATED VEGETABLES AND FRUITS ................................................................... 14 Food Manufacturing Industries ......................................................................................................... 14 House-wives and Caterers ................................................................................................................. 14 Farmers and Suppliers ....................................................................................................................... 14 REGULATIONS TO DEHYDRATED PRODUCTS ............................................................................................ 15 Custom Duties and Taxes................................................................................................................... 15 Quality and Other Standards............................................................................................................. 15

MARKET ANALYSIS.................................................................................................................................... 16 4.1 4.2 4.3 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 4.3.6 4.3.7 4.3.8 4.4 4.4.1 4.4.2 4.4.3 4.4.4 4.5 MARKET SUPPLY ...................................................................................................................................... 16 MARKET SUPPLY MECHANISM ...................................................................................................... 17 MARKET DEMAND.................................................................................................................................... 17 Export of Fresh Potato, Onion and Garlic ....................................................................................... 17 Export of Fresh Potatoes, Onions and Garlic from Pakistan 2000 2005.................................... 18 Market for Dehydrated Vegetables.................................................................................................... 19 Local and International Market......................................................................................................... 19 Imports of Dehydrated Vegetables-Potato, Onion and Garlic 2000-2003..................................... 20 International Scenario........................................................................................................................ 21 Dehydrated Potato Imports of selected Countries, 1999-2003 ....................................................... 21 Export Market ..................................................................................................................................... 22 RESEARCH & DEVELOPMENT ACTIVITIES ............................................................................................... 22 Pakistan Council of Scientific and Industrial Research-PCSIR...................................................... 22 Punjab Agri Marketing Company-PAMCO...................................................................................... 22 Pakistan Agricultural Research Council-PARC............................................................................... 22 Pakistan Horticultural Development Export Board-PHDEB.......................................................... 23 GLOBAL CHALLENGES AND WTO ........................................................................................................... 23

5.

STRATEGIC FACTORS............................................................................................................................... 24 5.1 5.2 5.3 5.4 STRATEGIC RECOMMENTDATION ............................................................................................................. 24 SUCCESS STRATEGY ................................................................................................................................. 24 WEAKNESSES ............................................................................................................................................ 25 THREATS ................................................................................................................................................... 25

6.

THE PROCESS AND PLANT LAYOUT ................................................................................................... 26 6.1 6.2 6.3 PROCESS DESCRIPTION ............................................................................................................................. 26 FLOW CHART FOR VEGETABLE DEHYDRATION ...................................................................... 27 PLANT LAYOUT ......................................................................................................................................... 28

7.

PROJECT SITE............................................................................................................................................... 29

PREF-89/Feb, 2006/ Rev 1

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Pre-feasibility Study

Dehydration Plant

7.1 7.2 7.3 7.4 7.5 8.

MARKET MECHANISM OF LAHORE REGION .............................................................................................. 29 SUPPLY CYCLE FOR POTATO AND ONION ................................................................................................ 29 PRICE TREND ............................................................................................................................................. 34 HUBS OF FOOD PROCESSING UNITS ......................................................................................................... 34 BUSINESS NEED ASSESSMENT ................................................................................................................... 34

RATIONALE & JUSTIFICATION ......................................